Social selling is an art. It uses social media to find, connect with, understand, and nurture sales prospects. It goes way beyond traditional lead generation avenues, like find number, call number. It’s a method of getting to know a lead as intimately as possible before selling to them, and hopefully getting maximum value out of each customer.
People have been uploading their lives to social media for over a decade now, which is perfect for sales reps who want to find out more about their leads and engage them as broadly as possible.
Facebook, Instagram, Twitter, any social media platform, really. There’s only one platform that’s really perfect for social selling for us though, and that’s LinkedIn.
If you’ve already got social media platforms in place for your business, you’re winning half the battle. The next steps are all about building your industry profile, and we’re going to teach you exactly how to do that in this eBook.