Many consider CRM to be a magic wand that helps anyone in any single case. Just install a CRM, cast a spell – and you’re good to go. Yet, it’s not that easy even to choose a relevant CRM software, not to mention integrating it into your workflows. That’s why we decided to carry out research and tell you for sure why businesses need a CRM and who benefits from it. Disclaimer: this article contains…

Have you ever wondered why some companies get to grow their sales and their business faster than others? Well, there may be various reasons, but probably one of the key accelerators is a suitable CRM system. Why does CRM make such a big difference, you may ask? Here’s the thing: salespeople spend only 34% of their working time on selling, while organizational work takes all the rest. Integrating CRM software in the sales workflow may…

Human nature makes all of us want to achieve more: a higher salary, better opportunities, more influence and power. That’s why we can make quite a logical assumption that the most common motivation strategies are connected with income and career. Although they do work in many cases, there are a lot of other ways to motivate and inspire your sales team.  1. Set clear goals and KPIs When motivating your sales team, keep in mind…

It all starts with a single thought: what if the CRM we use is not as efficient as we hoped? And it’s no surprise as, according to the data collected over the past decade, up to 60% of CRM projects fail to meet expectations. There may be many reasons to migrate CRM data to a new system: lack of customization and scalability, unclear UI, limited analysis tools, etc. But the bottom line is that the…

So, you’ve come all the way from choosing a perfect CRM solution to implementing it inside your organization, and the next step is actually integrating it into your internal workflows. How would you do that? Googling “how to integrate crm” may be off the top of the head but this way you instantly get lost in billions of incomplete guides and mediocre articles. Instead, we’ve combined a short, yet full guidance with all the tips…