Can you hear that? That’s the unmistakable sound of real estate agents discovering CRM. They must have read our last article. “What a time to be alive!” they scream… before, predictably, they start to whisper… “the only problem is… we don’t know which CRM system to choose”. But fear not, giddy realtor. NetHunt is here with another informational article to help you decide exactly which CRM system suits your real estate needs.

These days, marketing and sales strategies tend to prioritize connections before actual selling.  According to Hall and Partners’ “Engager” study, up to 2/3 of a company’s profits rely on effective customer engagement. Companies who improve engagement increase their cross-sell by 22%; driving up-sell revenue from 13% to 51%. Makes sense, right?

But, the problem is that lots of companies don’t see any real importance in engagement. Instead, they only take their own interests in promoting their service into account. Indeed, sales pitches alone don’t build trusting relationships and long-lasting loyalty. Successful companies focus their efforts on creating value, not extracting revenue. In fact, the latter simply could not exist without the former.

You’ve probably received a cold email and thrown it straight in the virtual trash bin without opening it. The sad thing for businesses is that you’ve probably done this more than once. Receiving a hot response to an cold email is not easy. However, cold emailing can reap some impressive results; you just need to know how to do it.