Selling is hard. Even if your sales pitch is irresistible, you still might not get a response you were striving for right away. According to InsideSales, 50% of sales happen after the 5th follow up. And here’s another piece of stats from HubSpot to think about — the average sales rep only makes 2 attempts to reach a prospect.
Unfortunately, 44% of sales professionals give up after a single follow-up and 22% give up after two un-replied emails.
It does pay to be persistent: each next email doubles your chances to get at least noticed. However, the window of opportunity begins to close at six attempts, so use follow-ups wisely before persistence turns into inefficiency.