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Beginner’s Guide to Sales Follow Up Emails

Double your chances to land more deals with follow-up emails

Even if your sales pitch is irresistible, you still might not get the response you were hoping for right away. According to InsideSales, 50% of sales happen after the 5th follow up. While the average sales rep only makes 2 attempts to reach a prospect. We know that you are a persistent salesperson who wants to skyrocket your sales, which is why we created this guide to help you close more deals.


What’s inside?

  • 5 steps to a successful follow-up

    Follow-up starts with finding factors that might influence the decision-making process, crafting the email body and writing the perfect subject line to get the email opened. Find tips for every stage of the follow-up process in this guide.

  • Top strategies for following up

    Arm yourself with follow-up strategies for every sales situation you face. Whether it’s a follow-up email after a meeting, or if you want to offer a discount, or break up with a prospect, we are giving you tips for all of them.

  • Follow-up email templates

    If you are struggling with drafting your follow-up email, you may copy and paste some of the email templates we have ready for you. Add a pinch of personalization, appropriate email subject line, and you are ready to go.

Book pages

Want to get more?

Add to your sales bottom line with the proven follow-up tips we share with you. These tips work for everyone, so don’t miss out on a banging opportunity.

Why icon


Despite the importance of following up, only a small number of salespeople send follow-up emails. Most of them give up after sending the initial cold email. We give you stats in the guide to bring you to the side of persistent salespeople who exceed their sales quotas and build a sequence of follow-up emails for every outreach campaign.

What icon


Even though we offer you templated emails for following up with your clients, there are lots of sales situations that we can’t predict. Our guide gives you a detailed list of what to include in your emails, so you can easily create a good follow-up email copy by yourself. From the references to previous emails to the things you better avoid.

When icon


The success of follow-up emails depends on the time when you send them. Sending emails too often makes the recipients angry. At the same time, sending them once a month will barely bring any results. Use our guide to find out the best days to send follow-up emails, analyze the days when you get the most opens, and use this information for further emails.

How icon


We hear you asking about how to send automated follow-up emails not to miss any prospects. Today, there’s no need to switch tabs or use multiple tools to send follow-ups and track their impact on the pipeline. With NetHunt CRM, you can create various follow-up templates, set up automated sequences, and track the results.

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