Fulfillment by Amazon (FBA) is an Amazon seller solution that helps your business reach more customers and gain better market traction by providing Amazonian benefits like super-fast Prime delivery and easier access to European markets.
Amazon leaves you to do all the glamorous stuff like marketing your product and watching the money roll in, whilst they fulfill the order, post it out, and the other nitty-gritty, little jobs that nobody likes doing. It sounds good, because it is.
FBA also offers the best chances for business growth. Amazon is a huge marketplace, where 197 million people go every month to buy anything you could imagine. With a sprinkle of search engine optimisation (SEO) and a nod from the algorithm, your product can be number one in the search results.
Customer Relationship Management (CRM) systems don’t just help you manage your customers. Besides, as an FBA seller, Amazon already does that for you. They can help you keep on top of your growing lists of orders and suppliers, too. Let’s take a look at some of the non-customer relationship management tasks that a CRM system can do for your FBA business.
Organise potential suppliers down a pipeline. This shows where you are in negotiations, such as if they are a lead, whether they have been contacted, and whether a deal has closed.
A one-stop address book for all your contact information, as well as a full communication history between the two parties for full clarity of context between your team.
Get on top of profitability data. CRM systems allow you to compare your orders against imported data of sales you’ve made to understand the profitability of your business.
Various sales channels, aggregated. You’re not bound to Amazon, after all. You can use CRM in a more traditional sense and keep all your data in one, single place; you can even create different pipelines for different channels.
Bulk emails and drip campaigns can help you schedule emails to go out at specific times, making sure you can keep supplier conversations on your terms.
Mobile apps for CRM can help you manage your business on the go, keeping all your data in your pocket.
Users and rights management. Maybe one day you’ll have a team, and this feature helps you give access to the right members of a team as and when they need it.
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