11 Best HubSpot Alternatives in 2026: Compared, Scored and Priced

The best HubSpot alternatives in 2026 are NetHunt CRM for Gmail and Google Workspace teams, Pipedrive for a simple sales pipeline, Zoho CRM for deep customization on a budget, EngageBay and Brevo for all-in-one marketing at a lower price, ActiveCampaign for marketing automation, Close for high-volume calling, and Salesforce for enterprise teams.

We compared 11 alternatives to HubSpot on 7 criteria, using official pricing pages, product documentation and verified G2 and Capterra reviews. HubSpot is scored on the same criteria, so you can see where each tool beats it and where it doesn't.

Disclosure: NetHunt CRM is our product. It's scored on the same criteria as every other tool, and its limitations are listed just as plainly. Prices verified on October 7, 2026.

HubSpot alternatives at a glance

A HubSpot alternative is a CRM like HubSpot that covers its core jobs (contact management, sales pipelines, email, automation and reporting) with a different trade-off on price, complexity or focus. Here's how the 11 options compare with HubSpot itself.

Why teams look for HubSpot competitors

Most teams look for HubSpot competitors for one of four reasons: cost that grows faster than the team, complexity, features locked behind higher tiers, and support that depends on the plan. These problems come up repeatedly in G2, Capterra and Reddit reviews.

They usually hit three kinds of HubSpot users:

• Free and Starter users who've hit a limit. The next feature they need (advanced workflows, custom reports, sequences) sits on Professional, and the jump in price is bigger than the value of that one feature.
• Paid users who use a fraction of what they pay for. A team on Professional that mainly uses the pipeline and email tracking is paying for marketing and reporting tools it never opens. Before you compare plans, list the CRM features small businesses actually use and check which ones you need.
• Sales-first teams. HubSpot started as an inbound marketing platform. Teams that only need a pipeline, outreach and follow-ups often find the interface heavier than the job requires.

What HubSpot does well

HubSpot is still one of the strongest CRMs on the market, and it's fair to say why before looking elsewhere:

• The free CRM is generous. Contact management, deals and basic email tools cost nothing for up to 2 users.
• Marketing, sales and service share one database. A lead from a form, a deal and a support ticket all sit on the same record.
• The ecosystem is huge. HubSpot Academy, a large partner network and an app marketplace mean most questions already have an answer.
• Starter is now cheaper and less restrictive than it used to be. Starter plans allow up to 15 pipelines.
• Gmail and Outlook both work. HubSpot's email integration and tracking cover both inboxes, so it fits mixed teams.
• AI is built into the platform. HubSpot's AI agents can answer customer questions across chat, email and forms, and keep CRM data up to date, without a separate tool.

Why HubSpot gets expensive

HubSpot gets expensive at the Professional tier, which is where most automation and reporting features sit. Here's what that looks like for a 5-person team on HubSpot's own pricing (October 7, 2026):

The jump from Starter to Professional is the moment most teams start comparing alternatives. For comparison, 5 users on NetHunt CRM Business cost $3,600 a year billed monthly, with no onboarding fee.

AI adds a usage-based cost on top. HubSpot's AI agents and features (Breeze) run on HubSpot Credits: Starter includes 500 credits, Professional 3,000 and Enterprise 5,000. Once a team uses them up, extra credits are bought in packs or pay-as-you-go, so the monthly bill depends on how much the AI does.

The four problems in practice:

How we scored these HubSpot alternatives

Each HubSpot alternative is scored from 1 to 10 on 7 criteria, based on official pricing pages and documentation (checked October 7, 2026) and verified G2 and Capterra reviews. HubSpot is scored on the same scale as the baseline.

Score bands: 9–10 excellent, 7–8 good, 5–6 average, 1–4 weak. There's no overall winner, because the best tool depends on which problem you're solving. The full matrix is in the score comparison below.

The 11 best HubSpot alternatives, reviewed

1. NetHunt CRM: best HubSpot alternative for Gmail and Google Workspace teams

Best for: sales teams that work in Gmail and Google Workspace and need a CRM they can shape to their own process, with WhatsApp, Telegram and other messengers connected directly.

NetHunt CRM is a CRM that works inside Gmail, built for teams that run their sales from their inbox. Deals, contacts, tasks, automations and reports sit in a panel next to each email, so a rep can update a deal without opening another tab. For a wider comparison, see our guide to the best CRM for Gmail.

Where NetHunt CRM beats HubSpot

• Gmail is the workspace, not a sync. HubSpot connects to Gmail through an extension that logs emails. In NetHunt CRM, the pipeline, records and views live inside Gmail itself.
• Customization without a higher tier. Every plan includes unlimited pipelines and custom fields. Folders work as your own record types (for example clients, partners or invoices), and formula, required and hidden fields plus custom roles let you fit the CRM to your process. In HubSpot, custom objects start on Enterprise. 
• Messengers connect directly, not through Zapier. WhatsApp, Telegram, Instagram, Facebook Messenger and Viber have native integrations, and every conversation lands on the CRM record (here's how a WhatsApp CRM works in practice). Plans start with 1 messenger account on Basic, with WhatsApp from Basic Plus. VoIP integrations (Aircall, Ringostat and others) start on Business.
• Pricing stays per user. There are no contact tiers and no onboarding fees. Plans include unlimited pipelines and custom fields. The only add-on cost is extra automation actions if you exceed your plan's monthly limit.
• Human support on every plan. Live chat and email support (replies within 24 hours) are included from Basic. Call support starts on Business.
• A startup discount that changes the math. Startups under 3 years old get 75% off the Business plan for the first 12 months through the NetHunt CRM Startup Plan.

Where HubSpot wins

• HubSpot has a full marketing suite: landing pages, blog CMS, SEO tools and ad management. NetHunt CRM has email campaigns but no landing page builder.
• HubSpot has a free plan. NetHunt CRM has a 14-day trial only.
• HubSpot works with both Gmail and Outlook. NetHunt CRM's email features work with Gmail only.

Key features

• Gmail and Google Workspace integration: Gmail, Calendar, Drive and Google Chat, plus Google Contacts sync
• Unlimited pipelines, custom fields and saved views on all plans
• Email campaigns with segmentation, open and link tracking (from Basic Plus)
• Workflow automation with triggers from emails, form submissions and field changes (from Business: 50 workflows, 2,000 actions/month)
• Multichannel outreach sequences, VoIP integrations (Aircall, Ringostat and others) and contact enrichment via Apollo and Hunter (from Business)
• Looker Studio and BigQuery integration for custom dashboards
• MCP server on every plan, so you can connect AI tools such as ChatGPT and Claude to your CRM data

Pricing

Limitations

• Email features work with Gmail only. Email logging, tracking, templates, campaigns and sequences don't work with Outlook or Microsoft 365, so Outlook teams lose the main reason to choose NetHunt CRM.
• No website, landing page or blog builder. NetHunt CRM captures inbound leads from your website through web forms, but if your marketing team wants to build landing pages, a blog or a website inside the CRM, you'll need a separate tool.
• Automation starts at $60 per user/month. Basic and Basic Plus don't include workflows, and Business has a monthly cap of 2,000 automation actions.
• Advanced reporting needs Looker Studio. Built-in activity and sales reports start on Business.
• No free plan.

Skip it if your team's email runs on Outlook or Microsoft 365, or your marketing team wants to build landing pages, a blog or a website in the same tool as the CRM.

Ratings: G2 4.6/5 · Capterra 4.8/5

2. Pipedrive: best HubSpot alternative for a simple sales pipeline

Best for: sales teams that want a clear, visual pipeline and nothing else to configure.

Pipedrive is a sales CRM built around one screen: a Kanban board where deals move from stage to stage. Teams coming from spreadsheets usually get working on it within a day.

Where Pipedrive beats HubSpot

• Less to set up. There are no marketing or service hubs to navigate around.
• Activity-based selling: every deal shows its next step, which keeps reps from losing track of deals.
• 500+ integrations, including Google Workspace, Slack and Zoom.

Where HubSpot wins

• Email marketing, projects and lead capture are paid add-ons in Pipedrive. HubSpot includes basic marketing tools even on the free plan.
• HubSpot's free plan has no time limit. Pipedrive offers a 14-day trial.

Pricing (per seat/month, billed annually; plan names confirmed, USD prices):

In practice:

"Pipedrive is an excellent tool for sales teams, offering a user-friendly interface and efficient sales pipeline management. Most CRMs are built by technical people who don't really understand sales. Pipedrive feels like it was built by salespeople, for salespeople."

— Verified user, G2

Skip it if you need email marketing in the same tool without paying for an add-on.

Ratings: G2 4.3/5 · Capterra 4.5/5

3. Zoho CRM: best HubSpot alternative for deep customization on a budget

Best for: growing SMBs that want enterprise-level customization without enterprise pricing.

Zoho CRM is a highly customizable CRM, and it's part of a suite of 50+ Zoho apps covering accounting, help desk, projects and email marketing. Its strength is the amount of control you get on mid-tier plans.

Where Zoho CRM beats HubSpot

• Custom modules, layouts and fields, plus Blueprint, a visual builder that enforces your sales process step by step.
• Zia AI (predictions, anomaly alerts, next-step suggestions) is available from the Professional plan, where HubSpot puts comparable AI on higher tiers.
• The Zoho suite (Books, Desk, Campaigns, Projects) can be bundled for less than buying separate tools.

Where HubSpot wins

• HubSpot is easier to learn. Zoho's interface can feel cluttered to new users.
• Integrations outside the Zoho ecosystem are less consistent.

Pricing (per user/month, billed annually; USD amounts: Free for up to 3 users · Standard $14 · Professional $23 · Enterprise $40 · Ultimate $52.

In practice:

"What I like best about Zoho CRM is its user-friendly interface, customization options, and wide range of features for managing customer relationships, sales, and support in one place. It helps streamline daily work, improve team collaboration, and automate repetitive tasks, which saves time and increases productivity."

— Verified user, G2

Skip it if you want a CRM your team can use on day one without training.

Ratings: G2 4.1/5 · Capterra 4.3/5

4. Freshsales: best HubSpot alternative for AI lead scoring and built-in calling

Best for: sales-led teams that want built-in phone and AI insights without HubSpot Sales Hub prices.

Freshsales is a sales CRM from Freshworks, the company behind Freshdesk. It combines a visual pipeline with built-in calling and Freddy AI for contact scoring and deal insights.

Where Freshsales beats HubSpot

• Built-in phone and email on the entry Growth plan, at $9 per user/month billed annually.
• Contact scoring, deal insights and sales sequences on the Pro plan at $39 per user/month, under half of HubSpot Sales Hub Professional's $90.
• Bundles with Freshdesk for support and Freshmarketer for marketing.

Where HubSpot wins

• Freddy AI is a paid add-on ($49 per 100 sessions) on top of every Freshsales plan.
• Marketing automation needs a separate Freshworks product, and the full bundle can approach HubSpot's cost.

Pricing (per user/month, billed annually): Growth $9 · Pro $39 · Enterprise $59. Free plan available. 21-day trial.

In practice:

"I've enjoyed using Freshsales. It has an intuitive interface and essential features that make it easy to use. The platform's pipeline and contact management have improved the way we manage our client relationships. Most of all, I like that Freshsales gives me the tools I need without overwhelming me with too much."

— Chris F., verified user, G2

Skip it if you need marketing automation and CRM in one product.

Ratings: G2 4.5/5 · Capterra 4.5/5

5. EngageBay: best affordable all-in-one HubSpot alternative

Best for: small businesses that want HubSpot's marketing, sales and service mix at a fraction of the price.

EngageBay is an all-in-one platform that bundles CRM, marketing automation, help desk and live chat. It was positioned as a lower-cost HubSpot replacement for small businesses from the start.

Where EngageBay beats HubSpot

• Marketing, sales and service in one suite, starting at $13.79 per user/month billed annually.
• Landing pages, A/B testing, lead scoring and appointment scheduling without buying separate hubs.
• A free plan with 250 contacts, email marketing and basic CRM.

Where HubSpot wins

• HubSpot's interface is more polished and its reporting deeper.
• HubSpot has far more native integrations.
• EngageBay's contact limits (500 on Basic, 5,000 on Growth) bite quickly for growing lists.

Pricing (All-in-One suite, per user/month):

In practice:

"It helped us keep everything in one place — landing pages, forms, contacts and follow-ups — so we do not lose leads or forget to respond."

— Verified user, G2

Skip it if your contact list will pass 5,000 soon: per-user prices rise steeply on the Pro plan.

Ratings: G2 4.6/5 · Capterra 4.7/5

6. ActiveCampaign: best HubSpot alternative for marketing automation

Best for: teams where email marketing drives most of the revenue and the sales CRM comes second.

ActiveCampaign is a marketing automation platform with a CRM attached. If Marketing Hub is what you're trying to replace, it's the strongest automation builder on this list for the price.

Where ActiveCampaign beats HubSpot

• Multi-branch automations (wait for condition A, if true go to B, if false go to C) on entry plans. HubSpot puts advanced workflows on Professional.
• Landing pages included in every plan.
• 900+ integrations, including Shopify, WordPress and Salesforce.

Where HubSpot wins

• ActiveCampaign's pipelines and sales engagement are add-ons. HubSpot's CRM is stronger out of the box.
• Price rises with contact count, and entry plans include 1 user (Pro includes 3).

Pricing: Starter, Plus, Pro and Enterprise, priced by number of contacts. $15/month, billed annually starting price in USD. 14-day trial, no credit card.

In practice:

"The automation capabilities are on another level compared to other tools I've used. I can build complex workflows with branching logic in minutes. The combination of CRM and marketing automation in one place has completely changed how our team manages leads and follow-ups."

— Verified user, G2

Skip it if your team's daily work happens in a sales pipeline rather than in email campaigns.

Ratings: G2 4.5/5 · Capterra 4.6/5

7. Brevo: best HubSpot alternative for high-volume email on a small budget

Best for: small businesses that send a lot of email and want marketing tools at the lowest cost.

Brevo (formerly Sendinblue) is an email and SMS marketing platform with a basic sales CRM. It charges by emails sent rather than by contacts stored, which makes it cheap for businesses with large lists.

Where Brevo beats HubSpot

• Pricing by emails sent, not contacts, so a large list doesn't push you to a higher tier.
• A free plan with email marketing and CRM with limitations on emails sent and multichannel marketing automation.
• Email, SMS and WhatsApp campaigns from one tool.

Where HubSpot wins

• Brevo's sales CRM is basic: pipelines and deal management are far lighter than HubSpot Sales Hub.
• Reporting and automation depth are below HubSpot's Professional tiers.

Pricing: Free plan; paid marketing plans from $9 per month

Skip it if you need a full sales CRM; pair Brevo with a sales tool instead.

Ratings: G2 4.5/5 · Capterra 4.6/5

8. Close: best HubSpot alternative for high-volume calling and outbound sales

Best for: inside sales teams that make dozens of calls a day.

Close is a sales CRM built for outbound teams, with calling, SMS and email inside the CRM. Reps can work through a call list without switching tools.

Where Close beats HubSpot

• Built-in calling and SMS on every plan.
• A power dialer from the Growth plan and a predictive dialer on Scale.
• Unlimited contacts and leads on team plans.

Where HubSpot wins

• Close has no marketing tools: no landing pages, forms or marketing campaigns.
• Workflows start on Growth ($99 per user/month, billed annually). HubSpot Starter is far cheaper for basic automation.

Pricing (per user/month):

Skip it if most of your leads come from inbound marketing rather than calls.

Ratings: G2 4.7/5 · Capterra 4.7/5

9. Salesforce: best HubSpot alternative for enterprise requirements

Best for: mid-size and large companies with dedicated CRM admins and complex, multi-team processes.

Salesforce is the most customizable CRM on this list, with an app marketplace (AppExchange) of thousands of add-ons. It's often chosen by companies that have outgrown HubSpot's data model or permission settings.

Where Salesforce beats HubSpot

• Unlimited customization: custom objects, Flow Builder automation and complex permissions.
• AppExchange and industry-specific solutions for financial services, healthcare and manufacturing.
• Agentforce AI for sales, from $125 per user/month as an add-on.

Where HubSpot wins

• HubSpot is much easier to set up. Salesforce usually needs an admin or an implementation partner.
• For SMBs, Salesforce repeats HubSpot's main problems: high cost and complexity.

Pricing (per user/month): Starter Suite $25 (billed monthly or annually) · Pro Suite $100 · Core $195 · Advanced $395 · Max $550 (billed annually).

In practice:

"It helped us keep everything in one place — landing pages, forms, contacts and follow-ups — so we do not lose leads or forget to respond. Earlier I was using emails, spreadsheets, and a couple of other tools and it was getting confusing. EngageBay made things more organised and reduced a lot of manual work for me."

— Verified user, G2

Skip it if you don't have someone whose job includes running the CRM.

Ratings: G2 4.4/5 · Capterra 4.4/5

10. Salesflare: best HubSpot alternative for B2B teams that hate data entry

Best for: B2B small and medium businesses where manual data entry is the reason the CRM goes stale.

Salesflare is a sales CRM that builds contact records automatically from your email, calendar and phone. Add an email address and it fills in the person's role, company and social profiles. Have a meeting and it logs it.

Where Salesflare beats HubSpot

• Data capture happens in the background, so the CRM stays accurate without relying on team discipline.
• Gmail and Outlook sidebars, plus a LinkedIn sidebar for prospecting.
• A 30-day free trial, the longest on this list.

Where HubSpot wins

• Salesflare has no marketing automation platform.
• Customization and reporting are more limited, especially on the Growth plan.

Pricing (per user/month):

In practice:

"It seamlessly tracks emails, meetings, and phone calls automatically, which saves our team massive amounts of manual data entry time."

— Verified user, G2

Skip it if you have complex, multi-department sales processes that need custom objects.

Ratings: G2 4.8/5 · Capterra 4.7/5

11. folk CRM: best HubSpot alternative for relationship-led sales

Best for: agencies, consultants, investors and recruiters, where knowing the history of a relationship matters more than deal velocity.

folk CRM is a lightweight CRM that starts with people instead of pipelines. Every contact has one timeline of emails, meetings and messages, and a Chrome extension captures contacts from LinkedIn and websites in one click.

Where folk CRM beats HubSpot

• A unified relationship timeline across email, calendar and WhatsApp.
• One-click contact capture from LinkedIn into a CRM record. HubSpot needs a paid Sales Hub seat and Sales Navigator for something similar.
• A free plan, and paid plans from $24 per member/month billed annually.

Where HubSpot wins

• folk's reporting and automation are light. Email sequences start on Premium.
• HubSpot handles high-volume, transactional sales far better.

Pricing (per member/month):

In practice:

"folk brings everything together in a simple, coherent way, allowing me to see the full picture of each relationship without needing to manually log everything."

— Verified user, G2

Skip it if you run a high-volume sales team that needs dashboards and forecasting.

Ratings: G2 4.5/5 · Capterra 4.5/5

Score comparison: HubSpot vs alternatives

This matrix compares every tool on the same 7 criteria. HubSpot is included as the baseline. Scores come from official documentation, pricing pages and verified reviews (October 7, 2026).

Which HubSpot alternative should you choose?

The right alternative to HubSpot depends on the problem that made you look. Start from your main problem:

When to stay on HubSpot

Switching CRMs costs time, data clean-up and retraining. Stay on HubSpot if:

• You use several hubs together. If marketing, sales and service all run on HubSpot and share data, replacing one hub with a separate tool means rebuilding those connections yourself.
• Inbound marketing is your main lead source. HubSpot's landing pages, blog CMS, SEO tools and attribution reporting are hard to replace with one tool.
• You're on the free plan or Starter and it works. HubSpot's free CRM and Starter plans cover a lot for small teams, so price alone isn't a reason to switch.
• Your team is already trained. If reps use HubSpot daily and your data is clean, the cost of switching may be higher than the savings.
• You rely on a HubSpot partner or HubSpot Academy for setup and training.

Switch when the problem is structural: you're about to pay Professional prices for one or two features, your team works in a tool HubSpot doesn't integrate deeply with (like Gmail), or the CRM stays empty because it's too complex for your team.

How to switch from HubSpot without losing data

Switching from HubSpot to another CRM is mostly a data job: export, clean, map, then run both systems until you trust the new one. These six steps keep your data intact:

1. Export your HubSpot data. Export contacts, companies, deals and activities as separate CSV files, including custom properties.
2. Clean before you import. Remove duplicates, archive stale records and drop custom properties you no longer use. Moving messy data just moves the mess. Our guide to keeping CRM data accurate covers how to stop it piling up again.
3. Map your fields. Match HubSpot properties to fields in the new CRM. Most CRMs have an import wizard for this, and this step catches most migration errors.
4. Rebuild pipelines and automations. Recreate deal stages and workflows. If you move to NetHunt CRM, connect Gmail at this point so email history links to contact records automatically.
5. Run both systems for 2 weeks. Log new deals in both CRMs until you're sure nothing is missing.
6. Download reports, then cancel. Before canceling, export any reports and campaign data you want to keep.

Frequently asked questions