Here are seven CRM systems to consider for your company when looking for a CRM like Copper

Copper CRM has been a long-standing part of the Google Workspace CRM market. However, many customers, possibly including yourself, are unsatisfied with using this popular CRM.

Here are the best Copper CRM alternatives to consider when looking to switch to a better-fitting CRM for your business.

Based on our review, our top picks for CRM similar to Copper are:

  • NetHunt CRM — Best overall pick
  • Nutshell CRM — Ease of use and customer support
  • Streak CRM — Gmail integration
  • Keap CRM — Features for solopreneurs and entrepreneurs
  • SugarCRM — Flexible deployment options
  • Pipedrive — Best pricing
  • Insightly CRM — Best integrations

Why is the business looking for Copper CRM alternatives?

User imit. The thing that holds Copper CRM users back the most is the user limit. Basic plan subscribers only have a maximum of three users in the software. This is staggering since the CRM is billed per user in the first place. No other popular CRM or CRM on this list enforces similar user limits on their customers.

Another is that Copper CRM’s automations work through a rule-based system rather than a visualized flow. This might seem like a minor issue, but our personal experience with Pipedrive has taught us that these types of workflows take too much time; they’re unintuitive.

The automation functionality of Copper CRM also leaves more to desire across the board. Users will find themselves quite limited in the processes they could automate with the help of this tool.

Additionally, Copper CRM’s Gmail integration is significantly lacking in depth. This is especially true when you compare it to other CRMs with Gmail integrations, such as NetHunt CRM.

If you’re looking for a high degree of integrability, you’re also out of luck. Copper CRM doesn’t feature native integrations with tools crucial to the success of modern-day business’s sales strategy. These tools are LinkedIn and WhatsApp. Instead, Copper CRM can connect to these tools only through third-party applications such as Zapier.

Some users also complain that Copper CRM feels “clunky” and “buggy” at times.

Best 7 Alternatives to Copper CRM

Here they are, the best of the best for when it comes to Copper competitors. Not that you have to look far to find a better solution, but here we go! If you need some additional general advice on how to choose a CRM system, we have a handy guide for that as well.

NetHunt CRM — the ultimate Copper CRM alternative

Like Copper, NetHunt CRM is Gmail-integrated, and is its ultimate alternative
Like Copper, NetHunt CRM is Gmail-integrated, and is its ultimate alternative

Introduced in 2015, NetHunt CRM rapidly gained favor among users, earning accolades, recognition, and a plethora of positive online feedback.

NetHunt CRM holds an impressive 4.7 rating on G2 and a 4.8 rating on Capterra. It is one of the top-rated CRM systems available on these review platforms.

The secret to NetHunt CRM's success lies in its robustness. You can customize the system however you want and it offers unmatched integrations. NetHunt streamlines your business processes, allowing automation and expansion without constant tab switching.

The key reason users switch to NetHunt CRM from Copper CRM is that it offers built-in email marketing capabilities. This is something that Copper only achieves through integration.

Additionally, this Copper competitor allows its users to tailor their environment around their business needs. Copper only offers limited customization options to its users.

Pros of NetHunt CRM

  • Extensive sales automation functionality, including lead capture, data entry, email auto-linking, and notifications
  • Email marketing functionality, including bulk, tracking, templates, and drips
  • Advanced contact management functionality like the duplicate prevention feature
  • Possibility for dreation and management of multiple sales pipelines
  • Integrations with Google Workspace, LinkedIn, Google Contacts, Data Studio, Intercom, and Facebook Messenger
  • Highly customizable — change anything from the number and names of your folders to every field in the customer record
  • Easy to navigate and user friendly
  • Has a short learning curve
  • An amazing, highly responsive customer success team

Cons of NetHunt CRM

  • The mobile app is limited compared to the desktop version
  • Some advanced features are only available for Business and Advanced subscribers
  • Currently offers only lots of integrations with third-party apps and platforms
  • Basic reporting functionality

Learn more about NetHunt CRM and start a free trial (no credit card required!) here.

Nutshell CRM

Looking for a Copper alternative with a straightforward user interface? Meet Nutshell CRM.
Looking for a Copper alternative with a straightforward user interface? Meet Nutshell CRM.

Since its debut in 2010, Nutshell has catered to thousands of businesses globally. The company's product is a leading CRM for its ease of use and cost-effectiveness and has captured G2’s attention every quarter since Fall 2020.

Nutshell stands out as an alternative to Copper CRM renowned for its potent yet straightforward interface. The setup process is swift, taking just a few minutes. It also avoids any complex and cumbersome workflows, simplifying customer relationship management.

The number one reason people switch from Copper CRM to Nutshell is the fact that Nutshell is significantly more straightforward to set up and start using. Additionally, the integrations Nutshell CRM offers are more robust than those offered by Copper.

Nutshell CRM is rated 4.2 on G2.

Pros of Nutshell CRM

  • Easy to navigate; intuitive interface
  • Has a short learning curve
  • Budget-friendly CRM option
  • Advanced email marketing functionality, including bulk emailing, sequences, segmentation, and tracking
  • Fast and professional support from the customer service department
  • Free 14-day trial
  • Sales automation

Cons of Nutshell CRM

  • Lacks native integrations
  • Not as customizable as competitors
  • No bulk contact deletion
  • Limited mobile app functionality
  • Can’t create new records from emails

Nutshell CRM pricing

Nutshell offers a 14-day free trial.

  • Starter: $20 per user per month, billed annually
  • Pro: $42 per user per month, billed annually

Learn more about Nutshell CRM here.

Streak CRM

Another Gmail CRM, Streak, is your second best choice as a Copper alternative
Another Gmail CRM, Streak, is your second best choice as a Copper alternative

You might’ve heard about Streak in and around the Gmail CRM sphere.  It’s one of the few natively integrated Gmail CRM systems on the market and a big time Copper competitor. However, does that make it the best Copper CRM alternative?

Streak’s lead management and Pipeline management functionality are better than Copper CRM’s to a high enough degree to consider switching. Users also say that the quality of Streak’s support offers is greater than that of Copper CRM.

Pros of Streak CRM

  • Has a free version
  • Great email marketing functionality such as mail merge, scheduling, tracking, canned responses, and thread splitter
  • Easy to use
  • Integration with Google Workspace and Zapier
  • Works on both mobile and desktop
  • Basic sales reporting functionality
  • Creation of task reminders

Cons of Streak CRM

  • Doesn’t allow you to import data directly from a different CRM
  • For Google accounts, mail merge is limited to 400 emails per day
  • You’re limited to a single sales pipeline per project
  • Doesn’t offer sales or email automation
  • Inbox may feel slower and crowded due to Streak’s clashing colors

Streak CRM pricing

If you want to access the advanced CRM features of this Gmail CRM, you’ll have to pay for either the Pro or Enterprise subscription plans.

  • Pro Plan: $49 per user per month annualy. A full-fledged plan for businesses of any size.
  • Pro+ Plan: $69 per user per month annualy. Advanced features for businesses that need advanced CRM tools.
  • Enterprise Plan: $129 per user per month annualy. For businesses seeking high-level customisation and data validation.

Learn more about Streak CRM here and its best alternatives here.

Want to implement a Google CRM? We've got an impressive list of tried and tested CRM systems.

Keap CRM

Keap CRM offers better email marketing functionality than Copper
Keap CRM offers better email marketing functionality than Copper

Since 2001, Keap CRM has been living the dream of giving entrepreneurs great software to manage their businesses. When it comes to this mission, Keap has definitely performed better than some of its competition.

Keap CRM is also an alternative to Copper CRM that offers email marketing functionality rated higher than that of its competitor. This CRM also comes packed with features that entrepreneurs will find helpful, such as order management.

Keap CRM is rated 4.2 on G2.

Pros of Keap CRM

  • A suite of features for founders and entrepreneurs
  • Easy-to-use automation capabilities
  • User-friendly setup
  • Great customer support

Cons of Keap CRM

  • Slows down as large volumes of customer data are added
  • Ballooning costs due to requiring add-ons for some essential features
  • Errors, workarounds, and glitches due to outdated code can be a major headache

Keap CRM Pricing

  • Pro: $159 per user per month
  • Max: $229 per user per month
  • Ultimate: $229 per user per month

Learn more about Keap here.


SugarCRM shines as a customizable Copper alternative
SugarCRM shines as a customizable Copper alternative

SugarCRM aims to equip businesses with a seamless customer journey from marketing to sales, to customer service. As shown by its 3.9 rating on G2, they’re succeeding. But is it a better alternative than Copper?

Compared with Copper, SugarCRM offers significantly more customization. This CRM suite also handles scaling better, which is essential if your business plans to grow.

Pros of SugarCRM

  • Robust customization and configuration options
  • In-depth reporting and analytics capabilities
  • Flexible deployment options (cloud-based or on-premise)
  • Great sales pipeline management

Cons of SugarCRM

  • Steep learning curve
  • Overwhelming amount of UI elements
  • High pricing for higher tiers

SugarCRM pricing

  • Essentials: $49 per user per month
  • Advanced: $85 per user per month
  • Premier: $135 per user per month

Learn more about SugarCRM here.


Pipedrive is an optimal Copper CRM alternative if you need lots of integrations
Pipedrive is an optimal Copper CRM alternative if you need lots of integrations

Pipedrive stands out in the CRM industry as a notably user-centric and powerful platform, and as one of the main Copper CRM alternatives

Pipedrive primarily serves as a sales management tool. It’s useful for companies with an intricate sales process. It shines in mapping out the sales journey, offering clear visibility from the first interaction to deal closure. This clarity is especially useful for business models that involve subscription services and ongoing revenue streams.

Though Pipedrive may not directly offer some standard features like email marketing, it compensates with extensive integration options. This helps connect seamlessly with marketing, customer support, or project management applications. All in all, you’ll have a customized solution that aligns with the specific demands of your business.

The main reason people switch from Copper CRM to Pipedrive is quite simple — Pipedrive doesn’t have an annoying user limit. The ability to use whichever plan you want, with however many team members you have, is temptation enough.

Additionally, Pipedrive comes at a better price point than Copper CRM.

Pros of Pipedrive

  • Affordable
  • Offers a free trial
  • Several third-party integrations
  • User-friendly and intuitive interface
  • Short learning curve

Cons of Pipedrive

  • Only has sales-based functionality
  • Lack of integration with email providers
  • Lacking workflow automation functionality
  • Customer support responses are sometimes slow, according to reviews

Pipedrive CRM pricing

Pipedrive is among the more affordable solutions. There's a 14-day free trial that doesn't require you to enter your card details.

  • Essential: $12.50 per user, per month, billed annually
  • Advanced: $24.90 per user, per month, billed annually
  • Professional: $49.90 per user, per month, billed annually
  • Enterprise: $99 per user, per month, billed annually

Learn more about Pipedrive here.

Insightly CRM

An enterprise-level company? Insightly CRM is your optimal Copper CRM alternative
An enterprise-level company? Insightly CRM is your optimal Copper CRM alternative

Insightly is amongst the most popular CRM software for SMBs, with over 1.5 million customers worldwide. It's best suited for enterprise-level companies rather than SMBs based on its feature set.

Nonetheless, Insightly does offer a free plan for up to two users, meaning some small businesses can still benefit from this tool.

People often useInsightly as a Copper CRM alternative because it offers almost double the integrations. This is important, as bringing your tech stack together leads to a more seamless workflow for your team members, as well as better service for customers.

Insightly CRM is rated 4.2 on G2.

Pros of Insightly CRM

  • Powerful integrations available
  • Organised pipeline management
  • Robust contact management
  • Lead capture and enrichment functionality
  • Automated workflows

Cons of Insightly CRM

  • Customisation is complicated and limited
  • The UX/ UI might come off as outdated
  • Lacks email marketing functionality
  • Rather pricey

Insightly CRM Pricing

You can try Insightly CRM for free with Insightly's no-frill plan for two users.

  • Plus: $29 per user, per month, billed annually
  • Professional: $49 per user, per month, billed annually
  • Enterprise: $99 per user, per month, billed annually

Learn more about Insightly here.

The Best Copper Alternatives: A Side-by-Side Comparison

We've overviewed the seven best alternatives to Copper CRM in detail. Let's now look at the main things about them.

CRM System




Free Trial

NetHunt CRM

Powerful Gmail integration, extensive automations, email marketing

Limited mobile app, basic reporting

Starts at $24 per user per month, billed annually

14-day free trial

Nutshell CRM

Intuitive, budget-friendly, good support

Lacks integrations, limited mobile functionality

Starter: $20, Pro: $42

14-day free trial

Streak CRM

Great Gmail integration

No data import, single pipeline

Starts at $49 per user per month

14-day free trial

Keap CRM

Entrepreneur features, easy automation

Slows with data, high costs

Pro: $159, Max: $229, Ultimate: $229

Not mentioned


Robust customization, in-depth reports

Steep learning curve, high pricing

Essentials: $49, Advanced: $85, Premier: $135

Not mentioned


Affordable, free trial, integrations

Sales only, no email integration

Essential: $12.50, Advanced: $24.90, Professional: $49.90, Enterprise: $99

14-day free trial

Insightly CRM

Powerful integrations, organized management

Complex customization, no email marketing

Plus: $29, Professional: $49, Enterprise: $99

Free for two users


The bottom line

There they are! The best alternatives to Copper CRM. It’s best to opt in for a free trial of a CRM like Copper that interest you most and decide whether you want to switch to it based how comfortable this CRM is to use.

With that in mind, why not start the first free trial just now with NetHunt CRM?

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