LinkedIn is literally a goldmine for leads. It started off as a simple, but professional, social network. But since then it has really morphed into the perfect place to develop a brand, find new opportunities, and really drive results.
It’s fair to say that people on LinkedIn are expecting to be reached out to, and that’s what makes it the perfect place to develop a strong database of leads.
Hosted by Anastasia Tatsenko,
Head of Sales and Customer Success
at NetHunt CRM
Lead generation has always been and continues to be a challenge for any sales people out there.
The biggest pain point is that it can feel like finding a needle in a haystack, especially if your product or service is super niche and your buyer-persona is uber-specific. Secondly, it takes time to sift through all those people to try and find somebody relevant for your business. Finally, you can find the person you think is the perfect client for your business, but they just end up saying no.
Lead generation hurts, but it’s worth it if it’s done right. And LinkedIn is exactly the place to go if you want to do lead generation right.