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Valerie Kakovkina

Valerie is a Marketing Writer at NetHunt CRM. She is exploring the world of marketing and sales and is more than happy to share her findings with you. All that spiced up with a bit of Essex slang!

More from Valerie Kakovkina

Marketing
  12 min read

Clubhouse - A New Channel for Social Media Marketing?

NetHunt has hopped on the app everyone is talking about these days to find out if it could be the next Instagram of social media marketing and whether or not you should be considering this channel for your SMM strategy.…

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Marketing
  13 min read

A/B Testing In Email Marketing

A/B test your emails to be able to predict what effect your email butterfly will cause.…

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CRM
  10 min read

The Top 8 CRM 'Challenges' Faced by Salespeople

More and more companies are adopting CRM solutions to boost their business performance. But it turns out that not everyone is happy about this.…

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Marketing
  15 min read

A Re-Engagement Email Campaign to Win Back Lost Subscribers

If you want to reduce subscribers churn and let your mailing list grow, you need to start managing it correctly. The first stop is dealing with disengaged subscribers.…

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Marketing
  14 min read

How to Write Great Blog Posts

About 70 million posts are published each month by WordPress users. Every day, it becomes more and more difficult to stand out from the crowd, and only the best blog authors stay afloat and winning.…

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Marketing
  20 min read

How to Make Sure Your Emails Don’t Go to Spam

At the end of the day, you spam filters are meant to make our lives easier and not harder. Therefore, if you follow all the rules and listen to the tips, it shouldn’t be a problem for you to leave as a winner.…

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Marketing
  13 min read

Creating a Bomb CTA With the Help of A/B Testing

A/B testing is a powerful technique that allows you to get the most out of your CTA and know exactly what works and what doesn’t when it comes to converting leads.…

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Marketing
  10 min read

What’s Next? How to Manage a Mailing List

Unless you work just as hard to reduce subscriber churn as you do to acquire those subscribers, you’re going to be losing roughly a quarter of your subscribers every year.…

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Marketing
  11 min read

How to A/B Test Like a Pro

A/B testing is an extremely useful methodology that’s capable of making your business performance skyrocket.…

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Marketing
  13 min read

Emojis in Email Marketing: Hit or Miss in 2021

In 2021, emojis are rather an accessory, not a strategy of its own. And you need to treat it as such - only use it if you know you can style it well!…

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Marketing
  11 min read

How to Promote Your Blog. Part 1: Email Marketing

Blogging and email marketing go together like peanut butter and jam; besties of the marketing world. The reason for their endearing connection is simple: there is a strong correlation between the success of both.…

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Marketing
  10 min read

The Best HTML Email Template Builders In 2021

In the era of rapid technological advancement, you can get a gorgeous custom-made HTML email template, even if you do not know HTML. Want to know how? Four, simple words: HTML email template builder!…

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Marketing
  10 min read

Web Traffic Explained: Why Your Website Needs a Blog ASAP

In the days of global digitalisation, humans - not data - remain the most valuable resource in the world of commerce. The number of people visiting your website is a key factor in your business’ success online.…

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Marketing
  11 min read

The Basics of A/B Testing

A/B testing allows you to dissect your marketing assets and better understand how each little detail affects the overall performance. This makes it one of the most effective conversion rate optimisation techniques.…

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Marketing
  9 min read

How to Use Mailchimp Templates In Gmail

The Chimp is champ, not chump. When combined with Gmail watch that ROI to skyrocket!…

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Marketing
  14 min read

Colour Psychology in Email Marketing

An in-depth guide into using colour in email marketing is exactly what you need to improve your email marketing metrics.…

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Marketing
  16 min read

How to Build Remarkable Email Templates in Mailchimp

NetHunt has compiled a little handy guide for building remarkable email templates in MailChimp, helping you get on top of your email marketing game.…

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Marketing
  8 min read

7 Best Email Marketing Campaigns of 2020 and Why They Were So Good

Here are some of the most memorable email marketing campaigns of 2020.…

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Marketing
  11 min read

How to Measure Drip Campaign Results

The only way to know whether you’re doing it right is to know what ‘doing it wrong’ means. To assess the performance of your drip campaigns, you need to know how to measure results accurately.…

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Marketing
  7 min read

Hot or Not: Email Marketing Trends for 2021

Over the last year, companies have swiftly shifted to digital channels, making email marketing hot again!…

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Marketing
  9 min read

The Ultimate Guide to Lead Generation

Unlike a lot of other, more complicated marketing concepts, ‘the lead’ is simple to understand. Well, ‘understanding’ the concept is simple; to generate leads you need to work somewhat harder.…

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