Wayne Fiddes was a sole trader before he finally decided to have a go at the landscaping big time. After setting up shop, it quickly became clear that his product saved time, money, and resources for landscapers across the country. His start-up quickly gained traction, the enquiries flooded in, and Wayne found it difficult to keep on top of all his new clients and leads.
As well as using Gmail to keep in contact with his clients, Wayne was using Google Docs and Google Sheets to maintain all his data. This is ok for businesses who want to chug along, barely making ends meet. But iGarden Vision was clearly ambitious. As it moved so quickly, it needed software that could keep up with its ambition.