Romeo and Juliet? Boring. John and Yoko? Forget about it. Brangelina? That’s not even a word. They’re all good love stories… I guess. But nothing comes close to the sparks that fly when CRM and Real Estate get together.

You might ask what’s so difficult about working in real estate. Well, apart from unsociable hours, not knowing when your next commission cheque is coming, being stabbed in the back by your own colleagues to close a deal, having to be on call all day every day, and rejection looming at every corner… not much. 

Being a dollar short or an hour late can be heartbreaking in such a competitive industry. You’re juggling dozens of clients, numbers, and locations at the same time and it’s difficult to know where you are up to. Still, you want to level-up your business. But, you just feel like you don’t have the time or resources to do it.

Alas, step forward CRM – your real estate business’ knight in shining armour.

You’d love to stay relevant

You want to stay in touch with your client base, but you don’t have the time to send a personalised email to each and every former client. Maybe you already send targeted emails, but it’s difficult to keep up with how effective these campaigns are. Are you wasting your time?

Many CRM systems have a ‘bulk email’ feature that lets you send thousands of emails at the click of a button. This feature allows users to build a fully-customisable list of recipients, prepare beautiful, eye-catching texts from pre-set templates, and take full control of the whole delivery process. You can personalise an email campaign with each recipient’s name, project details, and individual offers to help your real estate business stand out from the spam.

After the heavy lifting of a marketing campaign is over, all that is left to do is to keep an eye on the results dashboard and receive an insight into how it is being received. This dashboard offers exclusive access to how many people opened an email and how many clicked on the links inside them. In the end, you’ll be able to see patterns emerging of which marketing campaigns work and which don’t.

You’d love to stay in touch with old clients

It’s 2020, and it feels as if the whole world and their dog owns a Twitter account. Some use it to post pictures of their pet (me), whilst some use it to declare war on other countries (Donald Trump). However, nearly everybody uses it to complain. Being active on social media is important in any industry, including real estate.

Young people are calling and emailing less; turning to social media to communicate instead. These days, people are more likely to log into Twitter or Facebook to air their grumbles in public rather than keep it to themselves.

It’s easy to link your Facebook, Twitter, and LinkedIn to a CRM system. This means you can keep track of birthdays, working anniversaries, and other things that are helpful for building working relationships. Some systems allow you to post updates across multiple platforms and increase your company’s reach. There’s huge lead-generating potential in social media, and CRM is the most effective way to realise it.

You’d love to keep on top of a growing client base

You wake up for work every Monday morning with a heavy head and an email inbox that is full to bursting. Having so many clients is great for the company accounts, but trying to remember where you are up to with each and every one of them can be a pain in the backside.

CRM systems typically integrate with programmes that you or your team are still using. NetHunt, for example, doesn’t just run alongside Gmail, but is built inside the platform to give you and your team a fully synchronised breakdown of client activity and communication history. You can group different clients and label them with where they are up to in the sales process, presenting a clearer picture of the next steps for your team.

These client insights are priceless for your real estate business. Being able to filter and sort data gives you the opportunity to answer customer queries quickly without having to switch between different tabs. With an effective CRM working for your business, you can easily put your customer first with half of the effort that you are already spending.

The real estate industry is built on closing the deal. Install a CRM to know exactly when and how you need to do it.

You’d love to improve your team’s communication

As your business becomes more successful, your team undoubtedly grows. In real estate, this poses new problems that you never had before. You’ve got agents scattered around the city and brokers sitting in the office. In such a results-driven industry, having a big team means it becomes much harder to keep up with who’s hot and who’s not.

After the integration of CRM in your business, you’ll be able to answer questions about how many deals need closing, how many leads haven’t been processed, and you’ll be able keep track of how many deals were won and who they were won by within a set time period. You can even configure a revenue forecast whenever you want. 

Furthermore, complete automation of these processes frees your team from process-heavy tasks. This gives them more time to focus on finding new customers and schmoozing the existing ones.

You’d love to generate more referrals

After a house is sold, you might feel as if the hard work is done. But, the truth is that the hard work should only just be beginning. If you did a good enough job on your last client, expect three more to be queuing up at your office door. It is said that 75% of a realtor’s business comes from word-of-mouth referrals and a data-rich CRM system can help spread the word even more. 

Your CRM system is full of client contacts that you have dealt with in the past. It’s also full of business names and other information that has accumulated alongside the contacts. You shouldn’t let this data just sit in your system and take up valuable storage space – you should use it. Maybe one of your clients needs a decorator and you know just the guy or gal to do it. You might know a man with a van who can help a client move house.

What goes around comes around. With a CRM system, you have all of this information at your fingertips and you can offer referrals for other local companies. In doing this, you can expect referrals back.

Besides, it’s nice to be nice.


Your real estate business needs a CRM system. Every single one of your competitors is already using one to keep their team on the same page, to generate new leads, and to look after existing clients. 

Sign up for a 14-day free trial, request a free demo, and fall in love with NetHunt CRM today. It’s a match made in heaven.

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Author

George is a proud Mancunian and honorary Kyivan. He is a Marketing Journalist at NetHunt and has two passions in life - cooking and telling stories. He’s quite simple, really.

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