Best 8 CRMs with Instagram integration

The cream of the crop of Instagram-integrated CRMs

Bringing your CRM system together with Instagram streamlines your communication with customers, enriching lead management and enabling the sales processes. This comprehensive guide dives into the eight best CRMs with Instagram integration. Let’s get started!

Here’s a short rundown of our selection:

NetHunt CRM — Best overall pick

Respond.io — Amazing sales engagement tool

FreshSales — In-depth integrations

Trengo — Official Meta partners

SleekFlow — Great customer support

Bird — Big-in-the-industry sales engagement tool

HubSpot — Great customization

Zoho CRM — Best scalability

NetHunt CRM

NetHunt CRM was introduced in 2015. It gained favor among users and received lots of positive online feedback. This CRM has an impressive 4.7 rating on G2 and a 4.8 rating on Capterra and is one of the top-rated CRMs on the review platforms.

The secret to NetHunt CRM's success lies in its robustness and customization. It also offers unmatched integrations, streamlining your business processes, enabling automation without constant tab switching.

NetHunt CRM features a strong Instagram CRM integration. This makes it a powerful suite for omnichannel outreach.

• Manage Instagram interactions from NetHunt CRM
• Create customer records from Instagram chats in a click
• Save all communication history as the customer record in the CRM
• Respond to messages from the Chats tab or the Timeline
• Collaborate with your team and improve customer support with shared visibility

Pros of NetHunt CRM

• Extensive sales automation functionality, including lead capture, data entry, email auto-linking, and notifications
• Email marketing functionality, including bulk, tracking, templates, and drips
• Advanced contact management functionality like duplicate prevention feature
• Creation and management of multiple sales pipelines
• Integrations with Google Workspace, LinkedIn, Google Contacts, Data Studio, Intercom, and Facebook Messenger
• Highly customizable — change anything from the number and names of your folders to every field in the customer record
• Easy to navigate and user-friendly
• Easy and quick to implement; a short learning curve
• Has an amazing, highly responsive customer success team

Cons of NetHunt CRM

• Limited functionality of the mobile app compared to the desktop version
• Some advanced features are only available for Business and Advanced subscribers
• Basic reporting functionality

Check NetHunt CRM’s pricing →

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respond.io

respond.io aims to unify all of your communication channels in one platform. Its mission is to provide businesses with a single environment for all internal and external communications.

It’s hard to say outright that this is truly a CRM. It lacks functionality of other CRM suites, but does make up for this through Zapier and native integrations. It’s a supplementary tool, rather than a full CRM system.

respond.io’s Instagram integration allows you to:

• Handle inbound conversations
• Respond to chats, transfer customers, create support tickets, and submit orders
• Analyze rep performance via a fully available conversation log
• Respond to ad campaigns
• Send abandoned cart messages

Pros of Respond.io

• Incredibly fast linking of communication channels
• Great native Instagram integration
• Has great chatbot creation functionality

Cons of Respond.io

• Is not a “full-scale” CRM system
• Some users find it challenging to export data in bulk
• Doesn’t allow users to unsend messages

Respond.io Pricing:

• $79 per month for a team of 10
• $249 per month for a team of 25
• Enterprise solutions are priced separately

FreshSales

FreshSales is Freshwork's very own CRM system. It aims to streamline sales teams, effectuating their workflows and enhancing productivity.  

Freshsales also has its very own Instagram CRM integration, which allows users to:

• Correspond with customers
• Respond to customer comments
• Get notified of story mentions and comments
• React to customer messages
• Create automated chatbots

Pros of FreshSales

• Great collaboration functionality
• Easy to set up automation
• Multiple pipeline management
• Has a free plan

Cons of FreshSales

• Some users find the interface to be confusing and not user-friendly
• Slow support
• The reporting functionality is lackluster
• Doesn’t offer as many integrations as the other positions on this list

FreshSales pricing:

FreshSales has a free plan available for businesses that have three users or less.

• Growth: $15 per user per month
• Pro: $39 per user per month
• Enterprise: $69 per user per month

Trengo

Trengo is a sales engagement platform that brings the most popular channels together to aid the sales process. This means that Trengo has an Instagram integration available to its users as well.

What sets this integration apart from most others on this list is that Trengo is an official Meta Business Partner. Close ties to the company that owns and develops Instagram mean that the integration runs smoothly and natively.

However, just like respond.io, Trengo isn’t actually a CRM — it’s a sales engagement platform. Many core CRM features are missing from this platform and it must be supplemented by another tool. As a result, costs rise.

Trengo’s Instagram integration allows users to:

• View Instagram messages and story replies in the app
• Respond to customer inquiries
• Send empty cart messages (with Instagram shopping)
• Track engagement metrics within the app

Pros of Trengo

• Lots of third-party integrations
• Great chatbot functionality
• Official Meta Business Partners

Cons of Trengo

• Customer support is a let-down
• The VoIP is buggy for many users
• Some channels work significantly worse than others

Trengo Pricing:

• Essential: $113 per month for five users
• Boost: $170 per month for five users
• Pro: $248 per month for five users

SleekFlow

Sleekflow is an omni-channel communication platform. It unites all your communication channels under a single shared environment, like almost everything else on this list. However, SleekFlow offers much more CRM functionality than the sales engagement tools we mentioned.

Naturally, SleekFlow also offers a CRM for WhatsApp and Instagram. It allows users to:

• Engage with customers through direct messages
• Reply to customer remarks
• Receive alerts for mentions and comments in stories
• Send reactions to customer messages
• Set up automated chatbots
• Set up one-tap payments for Instagram
• Segment customers based on predefined criteria

Pros of SleekFlow

• User-friendly interface
• Lots of integrations with communication channels
• Great segmentation capabilities

Cons of SleekFlow

• Lack of customization
• High price point
• Some features can be hard to find

SleekFlow pricing:

• Pro: $79 per month
• Enterprise: $299 per month

Bird (formerly MessageBird)

Bird is a customer engagement and communication platform. Its goal is to make communication between your business and its customers as easy as talking to a friend. Since 2011, it has gained a large following among businesses of all sizes.

Bird offers a great Instagram integration to its customers, allowing them to:

• Respond to customer messages
• Respond to customer comments on posts
• Get notifications for story mentions and feedback
• Communicate with clients
• Create automated chatbots

Pros of Bird

• User-friendly interface
• Integrates with a lot of communication channels
• Good pricing when purchased in bulk

Cons of Bird

• Few CRM integrations
• Some channel integrations are limited
• Due to spam limiters, this tool doesn’t always work in real-time
• Permissions are very limited

Bird Pricing:

Bird is quoted on request. Contact their sales team to find out more.

HubSpot

HubSpot is definitely a name you’ve heard before. This CRM system is an old-time player on the market. It has earned itself both a name and a reputation as a titan of the industry. Naturally, this system offers a CRM Instagram integration to users. It’s a part of a wide collection of integrations.

The one downside to HubSpot and its Instagram integration is that it requires the HubSpot Marketing Hub add-on. Some businesses might find the integration costs too high.

Nonetheless, HubSpot's comprehensive Instagram CRM integration allows users to:

• Manage your Instagram activities in HubSpot
• Understand how Facebook fits into your social calendar
• Publish through the app or the suite, and generate reports in HubSpot

Pros of HubSpot

• Has a basic free plan
• Lots of integrations with communication channels
• Robust CRM functionality

Cons of HubSpot

• Confusing pricing due to add-ons
• Limited customization
• Steep learning curve

HubSpot Pricing:

HubSpot’s pricing starts at $30 a month for the second-most basic option (other than the free plan). However, due to its modular structure, pricing can run up into thousands of dollars a month for businesses that require more functionality.

Zoho CRM

Zoho CRM is a veteran of the CRM game. It was founded back in 1996 and has been a household name ever since. This CRM has a broad selection of sales, marketing, and customer support functionality.

Of course, this system comes with a CRM Instagram integration as well, allowing users to:

• Handle customer conversations
• Analyze team performance (messages sent, post engagement, and so on)
• Nurture leads with automation

Pros of Zoho CRM

• Very affordable
• Scales great
• Reporting functionality is robust
• Has a free version

Cons of Zoho CRM

• Customization is lacking
• Level of integration with some essential tools is more limited than competitors
• Some users report the interface being confusing
• Very limited Instagram integration

Zoho CRM Pricing:

• Standard: $14 per user per month
• Professional: $23 per user per month
• Enterprise: $40 per user per month
• Ultimate: $52 per user per month

What are the benefits of using a CRM integrated with Instagram?

Getting a CRM integrated with Instagram offers many benefits to any business.

For some companies that rely on Instagram marketing, especially in B2C, it is a necessity to secure and message new customers. Meanwhile, Instagram certainly helps B2B businesses too. Being active on Instagram is also great for building trust amongst your customers, and providing greater brand exposure.

Some additional benefits of a CRM integration with Instagram are:

• Gen Z, the largest group currently in the workforce, are heavy Instagram users. This makes the platform ideal for building trust with this group.
• Instagram allows you to communicate with prospects in a way that’s more direct than any professional setting. Yes, even more direct than LinkedIn, which is a professional setting.
• Instagram allows your offerings to be visible to a large audience of potential customers who don’t use LinkedIn.
• Instagram is the world’s second most popular social media platform.

FAQs

The Bottom Line

You can enhance customer engagement. You can improve lead generation. You can drive more efficient sales processes. You can manage Instagram interactions directly within the CRM. You can also save all communication history.

Integrating Instagram with a CRM like NetHunt CRM offers many opportunities for growth, don’t you think?

Why wait? Implement NetHunt CRM into your sales engagement strategy now.

Try our 14-day free trial, no strings attached:

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Originally published March 07, 2024, updated March 28, 2024