LinkedIn CRM: Best Tools to Boost Lead Generation in 2024-2025

Originally published October 04, 2024, updated October 07, 2024

It’s time to elevate your LinkedIn game. Here’s all about CRM with LinkedIn integrations

LinkedIn is a powerhouse for lead generation, sure. But what if you could up its effectiveness even further? A LinkedIn CRM can supercharge your outreach and help you convert connections into loyal clients.

Here is a real-life case. Haski’s lead generation team harnesses CRM LinkedIn integration to effortlessly enrich their database. With just one click, they can add high-quality leads and automatically create records while all essential LinkedIn profile details. Plus, the system instantly flags duplicate leads, keeping the data clean and organized.

Based on our review, our top LinkedIn CRM picks are:

• Best LinkedIn CRM for LinkedIn inbox management: NetHunt CRM
• Top CRM system for LinkedIn bulk messaging: Octopus CRM
• Best LinkedIn CRM integration for enterprises: HubSpot CRM
• Top CRM system for tracking LinkedIn prospects: Agile CRM
• LinkedIn CRM tool with advanced sales pipeline management: Teamgate CRM

Dive into our guide to discover five LinkedIn CRM systems that will surely take your lead gen game to the next level.

What is a CRM with LinkedIn integration?

Simply put, a CRM with LinkedIn integration lets you pull valuable data directly from LinkedIn into your CRM system. Think job titles, company names, and even contact details — all at the click of a button. No more tedious manual data entry.

Some LinkedIn CRM integrations take it a step further. For example, they can update the customer card with the user's recent posts. These tools also allow you to message your prospects right from the CRM suite.

Top 5 Best CRM LinkedIn Integrations for Your Business

We’ve told you once, we’ll tell you again; there are loads and loads and loads of CRM platforms. Choosing your CRM that syncs with LinkedIn is no easy task, especially if your top priority is to generate leads on LinkedIn.

We’ve put together a list of 5 different CRM options so you can stop browsing ‘Is Linkedin a CRM?’ (surprise-surprise — it’s not) and choose your next CRM system.

NetHunt LinkedIn CRM

NetHunt CRM is one of the best LinkedIn CRM tools for small and medium businesses. Especially if you’re looking for a full-fledged LinkedIn lead generation CRM. It offers a comprehensive LinkedIn lead generation functionality that allows you to:

• Add new Contacts and Companies from LinkedIn to CRM in a few clicks. Added profiles and companies will automatically have a Source mention in a CRM record (source: LinkedIn)

• Automatically create a CRM record with all essential data from your customer’s LinkedIn account, including first name, last name, job title, company, contact details, and more.
• See which LinkedIn profiles and companies are already in your CRM and identify new ones instantly. Connect with new opportunities instead of getting bogged down in manual checks of LinkedIn profiles and conversation history.
• Manage your LinkedIn inbox directly from NetHunt CRM — send and receive messages without ever leaving the system. All conversations are automatically logged in the customer's record in the Timeline so you can easily check the entire interaction history with leads or customers in one place.

• Automate LinkedIn actions, such as automating connection requests, sending initial messages, and follow-ups with trigger-based sequences. You can also launch multi-channel sequences while combining email and LinkedIn messages.

Are there any other perks of NetHunt LinkedIn CRM?

Yeap, that’s not all. As a full-scale CRM platform, it provides valuable LinkedIn functionality and a range of other features, including:

• Customer base organization and segmentation
• Custom sales pipelines to identify revenue stuck at every stage

• Emails with custom variables for personalized pitches
• Bulk email functionality: email templates, unlimited sends, mail merge, and mail tracking
• Sales automation: from lead capture to follow-up sequences, task management, and notifications
• NetHunt CRM integrates with the most popular messengers like Facebook, Instagram, and WhatsApp. Just like our LinkedIn integration, NetHunt automatically creates customer records using data from these messengers. And yes, you can engage with your social media leads right within the CRM.

• Smart reporting, analytics, and sales forecasting

💰 NetHunt CRM pricing starts at $24 per user/month, billed annually.

Octopus CRM for LinkedIn

Octopus CRM is a dedicated LinkedIn CRM connect tool.

It helps marketers, business owners, and sales teams conduct lead prospecting, generation, and outreach on a large scale through LinkedIn. Octopus CRM users can reach hundreds of LinkedIn prospects in a day, sending automatic connection requests and messages to specific connections based on LinkedIn’s native search function.

This is LinkedIn for sales at scale.

• Bulk connection requests
• Bulk messaging between connections
• Endorse skills automatically
• Look at hundreds of LinkedIn profiles a day
• LinkedIn sales funnel

💰 Octopus CRM features a seven day free trial, prices start at $6.99 thereafter.

HubSpot CRM for LinkedIn

What CRM works with LinkedIn and offers top advantages for enterprises? Yeap, that’s Hubspot. If you want to access their LinkedIn integration, you have to subscribe to either HubSpot’s Sales or Enterprise plans. You’ll also need a LinkedIn Sales Navigator subscription.

HubSpot CRM LinkedIn integration can import LinkedIn conversations to the CRM. It also allows you to view LinkedIn data and send InMail from HubSpot’s hub.

What does Hubspot offer in general?

• Full CRM functionality
• Sales engagement tools
• Quote and invoice functionality
• Reporting, analytics, forecasting
• LinkedIn integration

💰 HubSpot Sales Hub prices start at $45; LinkedIn Sales Navigator starts at $99.99

Agile CRM

Agile offers more than one LinkedIn CRM tool to assist you with tracking prospects and leads and further nurturing them all into loyal clients. As a CRM for LinkedIn, Agile alleviates the pain of LinkedIn contact management and lets you get deep insight into your clients’ habits and behavior.

What to expect from Agile CRM?

• Built-in contact manager
• Centralized data view
• Automatic email sync (up to 3 accounts)
• LinkedIn profile update notifications
• Advanced filters
• Contact import

💰 You can start free (only up to 10 users) with no credit card required. Once the trial period ends, you’ll be asked to choose one of the subscription plans - Starter ($8.99), Regular ($29.99), or Enterprise ($47.99).

Teamgate LinkedIn CRM

Teamgate is another CRM software that integrates with LinkedIn that helps you leverage the potential of social media, connecting you to potential prospects and industry thought leaders.

The CRM includes LinkedIn Shuttle - a feature that offers direct CRM integration with LinkedIn and allows users to import leads directly from their LinkedIn or Sales Navigator account, target leads better with complex filtering criteria, and automatically gather all quality data.

What can one expect from Teamgate LinkedIn CRM?

• Intuitive UI
• Improved lead targeting
• Automatic data import and extraction
• Email integration
• Advanced sales pipeline management

💰 Teamgate offers a free trial, in the end of which you’ll have to choose a subscription plan. You can get all the basic tools for free as a part of the Starter plan (up to 2 users) or move on to Team and Growth plans ($39.90 and $59.90 respectively).  

Best LinkedIn CRM solutions in 2024-2025, compared

Key features to look for in a CRM LinkedIn integration

So, what should you pay attention to when choosing the best CRM for LinkedIn? Here are the top features your CRM should have to help you turn every connection into a meaningful opportunity.

Automatic contact import and synchronization

Remember that time when you spent hours updating your contact info? Forget about it. With the best CRM LinkedIn integration, you can effortlessly import and synchronize contacts automatically. This keeps your database fresh and accurate.

For instance, NetHunt CRM shows users which LinkedIn profiles are already a part of your CRM and which ones are new. Other than that, you can import contact data to LinkedIn Sales Navigator and use it for creating personalized outreach messages.

LinkedIn Sales Navigator integration

With the ability to access LinkedIn data directly within your CRM, there's no need to switch between platforms anymore. Sure, there is no such thing as LinkedIn as CRM. However, you can always use a CRM to connect LinkedIn and optimize your lead management process.

Sales teams can take full advantage of LinkedIn's advanced search capabilities and lead recommendations right from their CRM. They can seamlessly send InMail messages and track communications with their LinkedIn connections. For instance, NetHunt LinkedIn CRM simplifies the process by automating lead capture and enriching lead profiles with essential details, such as first names, companies, and titles.

User-friendly interface and easy setup process

Sure, larger enterprises would definitely benefit from LinkedIn CRM with a complex functionality like Hubspot. But don’t forget that using such a CRM comes with a steep learning curve. That’s why it’s better for smaller businesses and those looking for a personal CRM with LinkedIn integration to prioritize ease of use and choose a system like NetHunt CRM whose integration doesn’t require much technical expertise.

Activity tracking and engagement metrics

You already know that the best CRM integration with LinkedIn lets you interact with LinkedIn profiles directly from your CRM. What you don’t know, however, is that the feature allows you to transfer the LinkedIn data directly to your CRM for further reporting and analytics to track interactions and measure engagement levels.

Customizable integration settings

What works for a small-scale business won’t necessarily work for an enterprise with complex workflows. That’s why the best LinkedIn CRM is a solution that one can customize according to their needs whether in terms of data points synchronization, data updates, alerts and notifications, and reporting/analytics.

For instance, if your sales strategy focuses on building long-term relationships, you might prioritize syncing contact information and engagement history as well as receive notifications each time a user updates their profile.

Security and data privacy considerations

Look for solutions that use robust encryption standards to protect data both at rest and in transit in order to prevent unauthorized access.

A CRM that integrates with LinkedIn should comply with data protection regulations, such as GDPR in Europe, and offer access control features so users can ensure that only authorized personnel can access sensitive LinkedIn data.

Oh, and don’t forget regular security audits and updates — before you integrate LinkedIn with CRM, ensure the provider has protected it from security threats.

Can I use LinkedIn CRM integration for lead prospecting?

Yes. LinkedIn is a social platform built for professional networking. It facilitates sales teams to find their target audience precisely. There are two types of LinkedIn profile: Company profiles and Personal profiles.

B2B businesses can gain a lot by finding out the company they’re targeting; their needs, wants, and even an insight into their existing processes. Then, they can target specific decision-makers within that company via their personal profiles.

Is LinkedIn a CRM? No. But it’s still a great place where professionals connect with like-minded professionals and organizations; a place where they store and make available all their professional data for sales teams and marketers to build better CRM profiles.

Plus, you can add other integrations. For instance, the WhatsApp integration with CRM can significantly enhance communication efficiency, allowing for immediate follow-ups and personalized engagement with prospects identified through LinkedIn. If you're exploring tools like Notion, integrating LinkedIn data can similarly enrich your project management and collaboration efforts.

In company profiles, you can find important information such as location, industry size, contact information, and content. Personal profiles display names, company names, job titles, locations, and even phone numbers and email addresses... if you’re lucky.

If you can’t find an email address, take advantage of LinkedIn’s native email service. InMail is useful for reaching out to LinkedIn profiles that you’re not yet connected with. InMail is a premium feature, and you’ll receive a monthly allowance of InMail credits depending on which LinkedIn subscription plan you’re on. Learn more about LinkedIn subscriptions.

Alas, if you were to choose just one lead generation channel, it should be LinkedIn.

… And this is how LinkedIn CRM integration helps with lead generation

You might be wondering, "Why do I even need CRM with LinkedIn integration?" Well, let's break it down.

First off, it streamlines your lead generation process. No more juggling between LinkedIn and your CRM — everything is in one place.

Second, it enriches your CRM data with up-to-date LinkedIn information. This makes your lead tracking and email campaigns more targeted and effective. And let's not forget automation. From sending bulk connection requests to automating follow-up messages, a LinkedIn CRM takes the grunt work out of networking. In short, it's a game-changer for your sales strategy.

The best LinkedIn CRM (yes, there is such if you select your LinkedIn CRM connect wisely) combines the professional networking capabilities of LinkedIn with the customer management efficiency of a CRM system. Yeap, such tools help you optimize business processes and relationship management in a few clicks.

Here are some key benefits of integrating LinkedIn with your CRM:

• Easily import LinkedIn contacts into the CRM as leads, ensuring no potential connection is missed..
• Access insights on leads and contacts directly from LinkedIn profiles, including work history, mutual connections, and interests, to personalize sales approaches.
• Automate tasks such as data entry and lead tracking.Track all interactions with LinkedIn connections in the CRM, from messages to engagement on posts, ensuring meaningful conversations and follow-ups.
• Minimize manual data entry errors by automatically updating contact information from LinkedIn profiles in CRM.
• Increase engagement and conversion rates by using LinkedIn insights to tailor your marketing efforts in accordance with your audience's interests and needs.
• Monitor how your LinkedIn network evolves over time and how it impacts your sales funnel.
• Share LinkedIn insights and interactions with team members within the CRM, ensuring a unified approach to managing relationships and opportunities.

Who Can Benefit from Linkedin CRM?

Short answer — everyone. Small businesses and middle-scale enterprises can extend their reach and start competing with bigger players. Sounds great, right? But wait, they can also reduce the need to hire larger marketing and sales teams (and potentially save costs).

Other than that, both startups and corporations can integrate the LinkedIn CRM with tools they already use and love. For instance, once you integrate NetHunt CRM with LinkedIn, you get an opportunity to manage your email campaigns right in the CRM after the LinkedIn data goes straight to the system .

As for the larger enterprises — CRM with LinkedIn integration helps such businesses expand their corporate networks, perform large-scale marketing campaigns, and generally use the LinkedIn data for in-depth reporting and analytics.

What about company departments? 🤔 Whether you’re a sales representative needing better lead tracking or a marketing specialist aiming to reach a wider audience, a LinkedIn CRM sync can automate your LinkedIn lead management. This leaves you more time for other tasks and helps you capture more leads. Even recruiters can benefit from using LinkedIn CRM Connect once they learn how to streamline candidate sourcing with CRM.

Still not persuaded that LinkedIn CRM can bring your business to a new level? 🤨

Let us tell you a story. There once was a company called HURMA - a rapidly growing startup, in fact, that already tried to grow even faster with Pipedrive CRM. Unfortunately, the solution didn’t match the company’s needs. What HURMA needed was a customizable and cost-effective LinkedIn CRM that could improve lead tracking and streamline company’s communication with customers and prospects.

So, they switched to NetHunt LinkedIn CRM. Did it help them? Oh, yes:

• It eliminated the need for manual lead distribution (finally, the right salesperson could contact the right leads and, eventually, sell faster);
• It automated data updates — whenever a customer updates their LinkedIn profile, NetHunt automatically syncs the changes and notifies you;
• It integrated with Google Workspace and eventually improved client communication.

The best part? The company could finally forget about multiple tabs and started managing all its processes in one place.

Another great example of how NetHunt CRM helps businesses grow more clients with effective communication (read as ‘social media integration’) is the case of Recom, the company helping businesses generate more clients. The biggest problem? 90% of the time business developers were prospecting, and they had to communicate with prospects and clients MANUALLY 😯

So, how did NetHunt LinkedIn CRM help Recom gain x5(!) more clients?

• We’ve provided full Gmail integration to centralize the company’s workflows (yes, you got it right - one place for all operations);
• We’ve integrated NetHunt CRM with the company's communication channels to automate lead management and streamline outreach. For instance, LinkedIn integration with CRM helps sales teams to automatically sync contact information, track leads, and schedule follow-ups, all based on the LinkedIn data;
• We’ve also automated entire email sequences and integrated the system with Looker Studio so Recom could generate reports on the number of emails sent, customer responses, etc. Obviously, due to the LinkedIn CRM sync, Recom could use the data extracted from the LinkedIn profiles for more accurate reports and forecasting.

Voilà! This is the secret to how one startup gained 5 times more clients. You call it magic? We call it NetHunt CRM.

Bottom line

If you’ve been looking for an all-in-one tool that takes your sales and marketing game to a brand new level - you’ve found it. With LinkedIn CRM, you can supercharge your lead generation, sales, and contact management processes. Import and sync your LinkedIn contacts, get access to valuable customer data, and craft personalized messages without missing a beat.

In the end, less manual work — more time to close important deals, right?

Most enterprise-level businesses will find HubSpot to be the best CRM for LinkedIn option due to its complex functionality. However, middle-scale and small businesses will like the simplicity and user-friendly design of other systems on the list.

Meanwhile, NetHunt CRM combines the best of two worlds. It offers the beauty of simplicity with its intuitive interface, effortless navigation, and customizable features, all powered by robust LinkedIn integration.

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