Hey there li’l buddy. Feeling lonely?
You look like you need to generate some leads.
Come in, come in. Settle down.
We’re CRM Lab, and you’re always welcome here. We’ll make you a cup of tea and whisper sweet secrets in your ear; the secrets to LinkedIn for lead generation. We’ll tell you why it’s good, how to generate leads on LinkedIn, and give you three options for different LinkedIn for CRM systems. By the end of this article, you'll know:
That’s it, make yourself at home.
Let’s get growing.
Is LinkedIn good for lead prospecting?
Yes. LinkedIn is a social platform built for professional networking. It facilitates sales teams to find their target audience precisely. There are two types of LinkedIn profile: Company profiles and personal profiles.
B2B businesses can gain a lot by finding out the company they’re targeting; their needs, wants, and even an insight into their existing processes. Then, they can target specific decision-makers within that company via their personal profiles.
It’s a place where professionals connect with like-minded professionals and organisations; a place where they store and make available all their professional data for sales teams and marketers to build better CRM profiles.
In company profiles you can find important information such as location, industry size, contact information, and content. Personal profiles display names, company names, job titles, locations, and even phone numbers and email addresses... if you’re lucky.
If you can’t find an email address, take advantage of LinkedIn’s native email service. InMail is useful for reaching out to LinkedIn profiles that you’re not yet connected with. InMail is a premium feature, and you’ll receive a monthly allowance of InMail credits depending on which LinkedIn subscription plan you’re on. Learn more about LinkedIn subscriptions.
Alas, if you were to choose just one lead generation channel, it should be LinkedIn.
What is a CRM integration for LinkedIn?
Different CRM integrations for LinkedIn do similar things in slightly different ways.
Generally, CRM integrations for LinkedIn pull all of the juicy data that is in the public domain like job titles, links to contact profiles, company names, and website addresses and send it directly to your existing CRM system at the click of a button.
This button can either be used for lead generation, whereby new CRM records are created, or for lead enrichment, whereby existing records in the CRM system are updated with LinkedIn-available data.
This data is then available to be used to develop leads, convert customers, and make money.
How to generate leads on LinkedIn with CRM
The whole point in developing CRM integrations for LinkedIn is to make lead generation as easy as possible. And when I say easy, I mean in-a-single-click easy. Still, there’s a lot of groundwork to be done before you can start generating leads.
Leads don’t just come willy-nilly. It’s not a question of asking Average Joe ‘heyo wanna buy my stuff?’ and him saying ‘yah, totally’. It’s a question of finding relevant people to target your product at; high-quality leads that are going to buy.
Complete your profile
A complete and up-to-date profile for your business is the first impression it makes with all those LinkedIn prospects. Make it coherent, alluringly professional, and shine the brightest light on your product or service. Don’t be shy, paint a full picture of your business.
Include your company’s URL, which industry it operates in, it’s size, and any other information you can include.
In About, you have up to 2000 characters to describe what your company does best. The first 156 characters are especially important, because they appear on Google’s preview of your page. After that, you can add up to 20 company specialities. You should use them all.
Company specialities are the dragnet that helps your business get found in LinkedIn searches, so make your net as wide as possible. If you need any more help, check out the LinkedIn profile checklist!
Find leads on LinkedIn
With over 675 million users in more than 200 countries, LinkedIn is a goldmine for leads. The platform has evolved from a simple social network to an omnipotent tool for professionals and brands to drive business results, raise brand awareness, and educate potential customers about products and services.
There is a heap of features where potential leads for your product or service hang out - you’ve just got to know where to look.
- View who else is viewing
- Find out who viewed your profile
- Check out lead recommendations
- Utilise your own content
- Utilise everybody else’s content
- Join groups
- Give and get referrals
- Search through advanced filters
Add LinkedIn leads to CRM
At this point, I can only assume you’ve signed up for your free 14-day NetHunt trial and had your free demo with our customer success team. If you havent, get it done.
Right, you’re all set to generate LinkedIn leads automatically with NetHunt CRM’s LinkedIn integration. But how do we do that?
1️⃣ Download the NetHunt CRM for LinkedIn extension from the Google Chrome Web Store.
2️⃣ Log into NetHunt CRM via the Chrome extension.
3️⃣ You’ll notice a little NetHunt icon next to the LinkedIn profiles you visit. This is the magic button, one hit from which will scrape all of a LinkedIn connection’s LinkedIn data into your NetHunt CRM workspace. Any data that’s publicly available to you on LinkedIn will be kept tidily as a CRM record in NetHunt CRM with all the matching fields.
4️⃣ If a lead isn’t already in your CRM system, the NetHunt icon will be white. If they’re already there - it’ll be blue. If you’ve already generated a lead, you can enrich their existing CRM profile with extra data that’s available on their LinkedIn profile.
5️⃣ You’ll know a record has been created when their CRM context pops up on the right hand-side of the screen. There you’ll find their CRM data as per the record, a timeline of events related to their CRM activity, and any relevant tasks that need to be completed in relation to their deal.
✅ Lead generated
3 LinkedIn for CRM platforms
We’ve told you once, we’ll tell you again; there are loads and loads and loads of CRM platforms. Choosing your next CRM provider is no easy task. Having got to the end of this article about CRM for LinkedIn lead generation, we can only assume you want to generate leads on LinkedIn.
We’ve put together a list of three different CRM options; different prices, different features, and different focuses. Read them, check them out, and choose your next CRM system.
NetHunt CRM for LinkedIn
NetHunt CRM is a Gmail CRM platform with a full LinkedIn lead generation feature.
Aside from full Gmail interface, tidy sales pipelines, full contact data with a trove of available fields; integrations with Messenger, Intercom, and loads more on the way, bulk emails, and everything else, you’ll be able to find and add leads to your CRM system at the click of a button. Create new contacts or enrich existing ones in your CRM system. Easy.
This is a full-scale CRM platform with beautiful LinkedIn functionality.
- Full sales workflow builder
- Full sales pipeline visualisation and customisation
- Full Gmail interface
- Integrations with Messenger, Intercom, Google Data Studio, LinkedIn, and more
- Bulk email functionality; unlimited sends, mail merge, mail tracking
- Reports, analytics, and sales forecasting
💰 NetHunt CRM features a 14-day free trial, with a special price plan for early-stage startups.
Schedule a demo and learn more with NetHunt’s gorgeous customer support team!
Octopus CRM for LinkedIn
Octopus CRM is a dedicated LinkedIn automation CRM platform.
It helps marketers, business owners, and sales teams conduct lead prospecting, generation, and outreach on a large scale through LinkedIn. Octopus CRM users can reach hundreds of LinkedIn prospects in a day, sending automatic connection requests and messages to specific connections based on LinkedIn’s native search function. Scrape CRM leads straight into a LinkedIn sales funnel.
This is LinkedIn for sales at scale.
- Bulk connection requests
- Bulk messaging between connections
- Endorse skills automatically
- Look at hundreds of LinkedIn profiles a day
- LinkedIn sales funnel
💰 Octopus CRM features a seven day free trial, prices start at $6.99 thereafter.
HubSpot CRM for LinkedIn
HubSpot CRM is a CRM platform with a LinkedIn integration.
HubSpot is a huge CRM provider. If you want to access their LinkedIn integration, your business needs to be subscribed to either HubSpot’s Sales or Enterprise plans. You’ll also need a LinkedIn Sales Navigator subscription. HubSpot CRM’s LinkedIn integration can’t currently import contacts, but you can view LinkedIn data and send InMail from HubSpot’s hub.
HubSpot Sales Hub is a big CRM provider with a LinkedIn integration.
- Full CRM functionality
- Sales engagement tools
- Quote and invoice functionality
- Reporting, analytics, forecasting
- LinkedIn integration
💰 HubSpot Sales Hub prices start at $45; LinkedIn Sales Navigator starts at $99.99
Let’s be honest here, you need a CRM with a LinkedIn integration for your sales strategy to succeed and grow. Well… you’re in luck.
We are a CRM with a LinkedIn integration for your sales strategy to succeed and grow.
You came, you read the article, now try the system.
Book a demo with our customer success team, they’re gorgeous.
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