Let's look at Pipedrive vs Salesmate: Two great CRMs with pros and cons

Pipedrive and Salesmate are significant CRM players with unique strengths and weaknesses. But which one stands out as the right CRM for you?

When choosing a CRM, decision-making requires meticulous examination of their capabilities in critical areas. We'll be comparing these CRM suites across the following dimensions:

  • Ease of use
  • Quality of support
  • CRM customization
  • Email marketing
  • Automation availability

We'll also explore what sets NetHunt CRM apart and why it’s the missing piece in your CRM puzzle. By the end of this article, you’ll hopefully know which of these three CRM systems fits your business best.

Let’s get started!

Ease of use

Before we compare how easy those CRM systems are to use, it’s essential to define what “ease of use” means in the context of this article.

We define ease of use by how easily users of a CRM system can navigate the interface, access and utilize key features, and the learning curve they need to go through to use the software effectively.

Ease of use is paramount for a CRM because the time you spend running into issues, speaking to support, or going through product training is time you could spend closing deals. If you purchase a new tool, you want to hop in and start using it as fast as possible. Ease of use makes that difference.

Pipedrive’s ease of use

While Pipedrive is definitely on the more user-friendly side of the CRM spectrum (compared to the can of worms that is Salesforce or Zoho CRM), it’s still no walk in the park. This is an issue for some users.

Pipedrive requires users to invest time and effort into learning how to use it before they can actually use it to improve their client relationships. This is especially true if your team has never used a CRM suite.

Pipedrive CRM User Interface: Pipedrive vs Salesmate, Compared
Pipedrive CRM User Interface

On a more positive note, Pipedrive’s UI is relatively simple and minimalistic. Once you get the hang of it, you’ll notice it’s also got quite a refreshing look in the CRM world. Your team should have no problems getting around the software and navigating to all the tabs they need.

Salesmate

Salesmate’s user interface looks and feels like a cross-breed between spreadsheet and regular CRM.  The image below outlines what we mean by this.

Salesmate CRM User Interface: Pipedrive vs Salesmate, Compared
Salesmate CRM User Interface

If your team has used spreadsheets for tracking customer interactions before — they won’t find switching to Salesmate all that difficult. However, with all the comfort of a familiar interface comes the negative aspects of endless rows of data every time you need to check your customer database.

You’ll also find a side panel, similar to Pipedrive's, with simple buttons to help navigate the interface. Additionally, some users report that there are too many fields in the deal section for it to be easy to use.  Overall, they find it time-consuming to enter all the details the way Salesmate wants them entered.

NetHunt CRM

NetHunt CRM offers a robust web application and seamless integration with Gmail. This means NetHunt CRM's features are easily accessible directly from your inbox, covering customer database management, workflow automations, and all the integrations offered by the CRM suite.

If your team feels comfortable using Gmail, they’ll feel comfortable using NetHunt CRM.

As a matter of fact, NetHunt CRM’s ease of use is rated 9.3 on G2. It ranks higher than both Pipedrive and Salesmate.

NetHunt CRM User Interface: Pipedrive vs Salesmate, Compared
NetHunt CRM User Interface

According to G2, NetHunt is much easier to use than other solutions.

You can try NetHunt CRM free for 14 days — go and start your trial here!

Quality of support

Whether you’re a newcomer to using CRM systems or an experienced superuser, you’re going to need support to achieve what you want at one stage or another. Fact.

Above all, the time that it takes for customer support to reply to your inquiry, as well as the response’s quality, affects your ability to close deals.

Pipedrive

Pipedrive’s customer support is good. As a matter of fact, it’s a whole 8.3 on G2 kind of good.

But is it as good as Salesmate or NetHunt CRM? What’s keeping it from being higher?

Well, some users complain about Pipedrive’s customer service being too much of a hassle with messy processes to get someone to help you. Others remark on the cost of getting priority support being higher than the competition.

Salesmate

Salesmate’s customer support is rated 8.9 on G2, which is better than Pipedrive, but a bit worse than a certain other CRM (Hint: it rhymes with JetStunt EBM). This is largely due to some users receiving limited support. Some users also say their tickets aren’t addressed properly, leading to them having to find solutions themselves.

NetHunt CRM

NetHunt CRM’s customer support is often praised by users for its lightning-fast response times and high-quality answers. This is also reflected in our whopping 9.3 rating on G2. Our customer support team is always there to assist you when needed, and will work together with you to help you achieve success with using NetHunt CRM.

CRM customization

Every single business is different, and your CRM environment should reflect that. The way your system is customized should be unique and tailored to the requirements of your day-to-day operations. Otherwise you risk not getting the full value out of your CRM.

Additionally, as your business grows, you might notice your processes change. When your CRM can’t keep up with the demands of your growth, you’ll find yourself forced to a switch — never a pleasant process.

So, how do the three CRMs compare?

Pipedrive

Pipedrive's main function is to provide users with an organized, easy-to-interpret and visualized sales pipeline. That pipeline is customizable to a fairly heavy degree, although in comparison to the other options we’re looking at in this review — it feels rather rigid.

In Pipedrive’s Lead database you can only add fields that are previously pre-set by Pipedrive. It’s impossible to create or personalize your fields..

This is an issue for some businesses — in industries such as manufacturing, measurements or products ordered need to be recorded outside of Pipedrive. Not ideal.

Pipedrive Leads Customisation Options
Pipedrive Leads Customisation Options

As for the Deals section, stage customisation options allow you to create as many custom stages as necessary. Still, they only offer a few customisation options as to how you can configure these stages.

Pipedrive Deal Stages Customisation Options
Pipedrive Deal Stages Customisation Options

In all honesty, Pipedrive’s customisation options fit most businesses nicely — they are just limited in some aspects so some use cases will struggle.

When it comes to filters, Pipedrive allows users to filter their pipeline and contacts by any field present in the deal or customer cards. This is a definite benefit, as it allows you to zero in on the information you want to track and gain a better understanding of certain stages of your pipeline. Ultimately, this helps identify bottlenecks slowing down the process.

Pipedrive Filters: Pipedrive vs Salesmate, Compared
Pipedrive Filters

Salesmate

In comparison to Pipedrive, Salesmate’s customization options are significantly stronger. For one, there are more pre-set fields you can choose from to add to your customer or deal cards.

Salesmate also allows you to create custom fields, allowing you to tailor your CRM data to your business's specific needs and processes.

Salesmate Pre-Set Fields: Pipedrive vs Salesmate
Salesmate Pre-Set Fields
How adding a custom field works in Salesmate: Pipedrive vs Salesmate
How adding a custom field works in Salesmate

Salesmate also allows you to reorder the way in which fields appear in the customer card and set fields as required, while preventing duplicate values in certain fields. This is also a great customization option, allowing more control over the data entry process.

You can also create multiple sales pipelines in Salesmate to track sales progress. However, the platform doesn’t allow you to create separate folders for the contacts or companies entered in your CRM.

NetHunt CRM

You can easily tailor NetHunt CRM  to your specific business needs. For example, you can configure customization options for:

  • Creating or deleting folders
  • Renaming folders
  • Adding or removing different field types from customer cards
  • Adding or removing required fields
  • Creating formula fields
  • Applying filters and saving limitless views for instantaneous data access

NetHunt CRM also allows you to manage a lead’s journey with your business whichever way suits best.

Don’t like pipelines? With NetHunt CRM, you can create a workflow that you find comfortable to operate.

NetHunt CRM Customization Options: Pipedrive vs Salesmate
NetHunt CRM customization options

Email marketing functionality

Sure, tracking deal progress and storing customer information are the core features of a CRM —but you have to communicate with those customers too, right?Most modern CRM systems offer some form of email marketing functionality, whether it's bulk email sending or just connecting your email address to be able to reply directly from your CRM.

But with the immense pressure of the sales industry, a simple email marketing solution might not be enough to fit even the smallest of businesses.

So how do the three CRM systems we’re looking at today compare? Let’s find out!

Pipedrive

Pipedrive offers a robust email marketing suite, within which you can:

  • Create email workflows using drag-and-drop functionality.
  • Segment recipients using Pipedrive's CRM data, ensuring targeted communication.
  • Track email interactions, including opens, for valuable insight.
  • Use built-in filters such as subscription status, email bounce reason and send date.

In other words, Pipedrive's email marketing functionality provides a holistic solution, combining the strengths of CRM and an email marketing tool under one roof.

However, this functionality is only available to Advanced plan subscribers and higher. Smaller businesses might find themselves pressured to spend extra money on a subscription plan, without scope to justify the price against other features.

This runs up the cost-per-client quite a bit, especially considering the fact that this feature is a must-have for most businesses — regardless of size.

Sending email campaigns in Pipedrive vs Salesmate
Sending email campaigns in Pipedrive

Salesmate

Features offered in Salesmate’s email marketing add-on are pretty much the same as Pipedrive’s In fact, they’re the same as pretty much any other CRM system worth its salt but), with one major difference.

Salesmate offers robust A/B testing functionality for email marketing, which allows users to:

  • Add up to three variants of emails to test.
  • Customize designs, preview texts and subjects etc.
  • Decide the percentage of recipients that will receive the rest of the emails, as well as the test duration.
  • Select specific metrics to identify the best variant out of those tested.

It is worth mentioning that Salesmate’s email add-on is an add-on — not a feature included in the pricing plan. This means that no matter which plan you end up choosing — you’ll have to cough up an additional $23 per user, per month for email marketing functionality.

Whether A/B testing functionality alone is enough to justify the Salesmate’s email functionality being the most expensive out of the three is up to you. Features offered outside of this functionality are fairly standard (not to say they aren’t good).

Email campaigs in Salesmate, compared to Pipedrive
Email campaigns in Salesmate

NetHunt CRM

NetHunt CRM’s email marketing functionality comes with features similar to other platforms on this list. Users can:

  • Segment leads database for targeted email outreach.
  • Compose and save email templates.
  • Utilize macros for easy on-the-fly personalization.
  • Send campaigns using Gmail or custom SMTP.
  • Track email campaign stats.
  • Mass update contacts based on email campaign results.
  • Send follow-up email campaigns without extra hassle.
  • View email campaign history and track email campaign effectiveness.

There are two very, very significant factors that set NetHunt CRM apart from the competition. First, NetHunt CRM is natively integrated with Gmail, meaning email campaigns are created and sent right out of the same Gmail tab.

Second, NetHunt CRM’s email marketing functionality is available to subscribers of any plan right from the get-go. Yes, you read that right.

Unlike the other two CRMs on this list, NetHunt CRM doesn’t have add-ons or plan-locked essential features. This means you can use the full power of the CRM suite right from Day One, no matter which pricing plan suits your business needs the best.

Try NetHunt CRM right now, for free — click here to start a free 14-day trial.

Sending email campaigns from NetHunt CRM: Pipedrive vs Salesmate Comparison
Sending email campaigns from NetHunt CRM

Automated workflow capabilities

Sales automation takes routine manual tasks — like updating lead stages or creating new tasks — away from your employees. In turn, this allows them to focus on the tasks that require human attention for success, like closing deals.

But the degree to which you can magic away processes you dislike most is decided by how robust your CRM system’s automation functionality is.

Here’s a look at the automation functionality of the CRMs we’re taking a look at today.

Pipedrive

Pipedrive’s features might not be as robust as some businesses need, especially those with complex processes. There are only limited automation configurations available.

Still, Pipedrive’s automation functionality is good at some things. With its help, you can create new tasks, send follow-up emails, change deal stages, and more! Additionally, Pipedrive’s workflows come with a neat visual workflow builder. This makes it really easy to understand which automation performs which tasks and which building blocks the automation is made out of.

When discussing automations, it’s important to note that many businesses utilize workflow capabilities for internal processes — such as cross-checking measurements for manufacturing or exchanging data between teams. While Pipedrive certainly does offer internal-oriented options for configuring automation — they’re not as robust as some businesses would like.

Pipedrive automations
Automations in Pipedrive 

Additionally, automations are also available to users of the Advanced plan or higher, meaning extra costs if you want to use them.

Salesmate

Salesmate’s automation capabilities are pretty limited, even compared toPipedrive’s. This is further exacerbated by the fact that creating workflows feels quite uncomfortable and clunky. Salesmates workflow builder is just a set of menus for you to click through and specify conditions, rather than a visualized “here’s the trigger, and here’s what happens afterward” configuration environment.

The trigger (things that start the workflow) and action (things that happen once the workflow starts) options offered by Salesmate are quite limited. This means that quite a few businesses might feel like they aren’t getting the most out of automations.

Of course, automations come at an extra cost with Salesmate. They’re only available to the Pro plan users and above. It’s a costly option for small businesses that might not need the full feature set offered with the plan.

Automations in Salesmate: Pipedrive vs Salesmate
Automations in Salesmate

NetHunt CRM

From lead generation to nurturing, NetHunt CRM’s automation capabilities ensure efficiency at every step.

You can automate processes like personalizing messages and keeping track of calls and documents. This makes your teams more productive and helps seal more deals quickly. Additionally, NetHunt CRM offers the following automation features:

  • Upload large amounts of data from various channels such as LinkedIn, email, and web forms — avoiding the hassle of manual entry.
  • Create different branches within the same workflow, making them less linear than the other CRMs.
  • Configure automated email series triggered by specific actions or events, such as a new contact or a change in a lead's status.
  • Update a lead status based on their interactions with your business.

Additionally, NetHunt CRM has a wide range of automation triggers and actions.Users can create highly sophisticated and complex workflows for a wide range of internal and customer-facing processes.

NetHunt CRM’s Automations
NetHunt CRM’s Automations

It’s also important to note that NetHunt CRM’s automation functionality is available to all subscribed clients on the Business plan or higher. Try NetHunt's automation features right now — sign up for a free trial here.  

FAQs

The bottom line

When choosing one of the two CRM systems, it’s important to remember that Salesmate and Pipedrive aren’t the only two players on the market. While they are the top dogs in their own rights, it’s essential to consider other options, such as NetHunt CRM.

They might be a better option for your case.

Take a look at the pricing structures, the features, and the free trials, and you should be well set to equip yourself with the CRM that fits your business just right. Good luck!

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