There are lots of benefits associated with using a CRM solution for real estate professionals…

  • 60% of real estate agents who earn at least $100,000 per year use CRM software.
  • Each $1 invested in real estate CRM brings an $8.71 return
  • 26% of real estate professionals state that they are more productive with CRM

If you’re reading this article, it’s likely that you already know that. In fact, it’s likely that you’ve already leveraged the benefits of a real estate CRM yourself with Contactually. But since Contactually went out of business, you’re looking for alternatives that will keep your business growing. No problem.

We’ve compiled a list of the best CRM alternatives to Contactually currently available on the market so that you can continue improving your real estate business’s performance.

The must-have features of a real estate CRM like Contactually

If you were a Contactually user, you know the struggle of choosing a reliable CRM for your real estate business. It’s likely that you’ve already gone through the process of listing features your perfect CRM must have, researching the market and comparing and contrasting all the different options.

The real estate industry has its own peculiarities that must be reflected in the functionality of your Contactually replacement. There are a number of feature requirements for real estate CRM systems like Contactually…

  • Cloud-based
  • Mobile
  • Notifications and alerts
  • Contact management
  • Sales pipeline management
  • Tools for collaboration between teams
  • Third-party integrations
  • Email marketing tools
  • Sales and marketing automation

Being a real estate agent, you’ll know all about the constraints that being in the field can have on your ability to work. You spend a fair chunk of time away from your desk and so your new CRM system should have the tools in place to minimise the impact of irregularly being AFK. Your Contactually replacement should be cloud-based, so you can access data from anywhere in the world. Similarly, it should offer mobile apps to access your workspace.

Looking for a CRM system, your chosen Contactually replacement should have the core CRM features nailed on. You’ll definitely need contact management, sales pipelines, collaborative tools such as mentions, tasks, and chats, and you’ll probably need something that’s gonna integrate with the real estate tools you’re already using.

If you really want to utilise the full power of a Contactually replacement for your business, choose a system which offers automation. Workflows are wonderful for getting rid of niggly little tasks and having to remember things. Set notifications and alerts from when something happens with a sale, automate the pipeline and keep it ticking, and continue nurturing leads with drip campaigns!

Moreover, Contactually was easy to use. So, the perfect CRM for your real estate business must be user-friendly and easy to implement. You already have a lot on your plate — there’s no time to waste on complicated CRM solutions.

On the assumption that you or someone on your team might not be a tech genius, you should also look into real estate CRMs with great customer support or customer success teams. Effective onboarding and subsequent guidance are crucial!

Real estate CRM Contactually alternatives

Contactually alternative №1: NetHunt CRM

Contactually replacement: NetHunt CRM

NetHunt CRM is a fully-fledged cloud-based CRM that lives inside your Gmail inbox. It entered the market back in 2015 and has been evolving  since. The NetHunt CRM devs are always improving and expanding the functionality of NetHunt CRM, and there's lots more to come!

This real estate CRM system successfully meets the needs of different types of real estate industry professionals: individual brokers, real estate agents, investors, and realtors. It’s also perfect for small and medium-sized real estate agencies.  

NetHunt CRM provides the opportunity to capture lead data without lifting a finger and successfully store, organise and centralise it in a single database. It speeds up responses thanks to full communication history in every record card; you can view every single interaction you’ve had with a particular lead or client along with all the relevant attachments and documents. Moreover, NetHunt CRM also allows its users to set up triggered notifications and alerts to instantly know about any changes in the sales pipeline.

A sales pipeline in NetHunt CRM

There’s collaborative functionality like mentions, tasks, calendar sync, shared communication and shared database make teamwork possible and effective.

Finally, there’s also a sales automation feature called Workflows. It allows you to automatically capture leads, nurture them via email, and move them from one stage of the sales process to another based on events in the pipeline. NetHunt also offers extensive email marketing functionality.

NetHunt CRM in a nutshell

  • Real estate commission calculator
  • Sales automation
  • Drip campaigns to nurture leads
  • Cloud-based
  • Collaborative functionality such as tasks, mentions
  • Visualised sales pipelines
  • A huge and growing list of native integrations

💰 Free for 14 days; after that prices start from $24 per user/month, billed annually.

Contactually alternative №2: Zillow Premier Agent CRM

Contactually replacement: Zillow Premier Agent CRM

Zillow is the most-visited real estate website in the United States. If you’re a US-based real estate business and ex-Contactually user, you might want to give the brand’s native CRM solution, Zillow Premier Agent, a try.

Zillow Premier Agent is a CRM system that focuses exclusively on the real estate industry and offers many industry-specific features a lot of other, more generic CRMs don’t have. This solution is particularly effective for those real estate agents and agencies that represent and claim their sales listings on Zillow as it gives them “client insights they can’t see anywhere else”.

Zillow Premier Agent CRM provides realtors with information about their clients’ recent Zillow and affiliate searches. This helps gain a better understanding of what kind of property their customers are interested in. Moreover, users can filter leads by zip code, which is useful for estate agents with homes in specific areas.

However, the Zillow Premier Agent CRM’s actual functionality is limited to the most basic features such as tasks, reminders, client insights, and simple reports.

Zillow Premier Agent CRM in a nutshell

  • Insights into leads and clients’ Zillow and affiliate searches
  • The Best of Zillow report with client feedback, conversion metrics and better performance tips
  • Free mobile app
  • Basic productivity features such as tasks, notifications, and reminders
  • No integrations outside of Zillow


Contactually alternative №3: Wise Agent

Contactually replacement: Wise Agent CRM

Wise Agent CRM was developed back in 2002 by a real estate agent with the mission of building the most effective system for real estate agents to grow their business. It’s a system built by a real estate agent for real estate agents, and it has been around for a while.

This Contactually-alternative CRM is aimed specifically at real estate agents and doesn’t serve any other industries. You can rest assured that this CRM solution offers just the right functionality necessary to streamline realtor processes and make their work easier and more efficient.

Some of the most prominent features include lead management automation and transaction management system. There’s a built-in Wise Agent AI bot that automates lead qualification and lead nurturing. It uses industry-proven scripts to engage potential clients.

The system is integrated with DocuSign so you can easily save signed real estate forms. On top of that, Wise Agent CRM users can store and manage their documents, listings, and lockboxes.

Despite the heap of features that this CRM system offers, Wise Agent CRM is fairly easy to implement. It comes with a pack of short tutorials that get you started, so you can deploy it the same day.

Wise Agent in a nutshell

  • Built-in referral tracking tool that creates referral trees
  • Email marketing functionality
  • Wise Agent AI bot
  • Document storage
  • Third-party integrations
  • Team permissions and team notifications

💰Prices start from $32 per month per user after a 14-day free trial.

Contactually alternative №4: Real Geeks

Contactually replacement: Real Geeks CRM

Real Geeks is an all-in-one real estate marketing and sales solution to take care of Contactually users’ CRM needs. It offers a wide range of tools and features aimed at improving your business game. This solution is suitable for both agents, teams, and brokers.

It’s best known for its advanced sales and marketing automation. Leads captured on Real Geeks websites and third-party platforms integrated with the system are automatically sent to the CRM, to track and nurture leads through the sales cycle.

There are lots of different features for both realtors and managers. For instance, Agent/ Lender Lead Routing automatically assigns leads based on source and geographic location. Another great feature is Idle Lead Reassignment that automatically reassigns leads to a different agent if the current one doesn’t take any action. They’re both called to increase the productivity of the team, improve customer satisfaction and shorten the sales cycle.

Real Geeks CRM in a nutshell

  • Email marketing functionality
  • Email marketing automation
  • Third-party integrations
  • Lead scoring functionality
  • Lead’s social profiling system
  • Advanced search filtering

💰$249 per month for one or two users.

Contactually alternative №5: HubSpot CRM

Finally, no Contactually CRM replacement list would be complete without the CRM giant, HubSpot. This is one of the biggest names in the CRM software industry.

Unlike Contactually, HubSpot isn’t a CRM solution that exclusively serves real estate businesses. Nonetheless, it has several features that are similar to those Contactually had and can therefore work for a real estate company or agent.

The choice is yours to make, but make sure you decide as soon as possible. By leaving your real estate business CRM-less, you’re giving your competitors an advantage.

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