Here are seven CRM systems to consider for your company when looking for a Copper alternative

Copper CRM has been a long-standing part of the Google Workspace CRM market. However, many customers—possibly including yourself— are unsatisfied with using this popular CRM suite.

In this article, we review the best Copper CRM alternatives to consider when looking to switch to a better-fitting CRM for your business.

Based on our review, our top picks for Copper CRM alternatives are:

  • NetHunt CRM — Best overall pick
  • Nutshell CRM — Ease of use and customer support
  • Streak CRM — Gmail integration
  • Keap CRM — Features for solopreneurs and entrepreneurs
  • SugarCRM — Flexible deployment options
  • Pipedrive — Best pricing
  • Insightly CRM — Best integrations

What users find missing in Copper CRM

The thing that holds Copper CRM users back most is the user limit. Basic plan subscribers only have a maximum of three users in the software—staggering since the CRM is billed per user in the first place. No other popular CRM or CRM on this list enforces similar user limits on their customers.

Another is that Copper CRM’s workflows work through a rule-based system rather than a visualized flow. This might seem like a minor issue, but our personal experience with Copper has taught us that these types of workflows take too much time; they’re unintuitive.

Some users also complain that Copper CRM feels “clunky” and “buggy” at times.

NetHunt CRM

Introduced in 2015, NetHunt CRM rapidly gained favor among users, earning accolades, recognition, and a plethora of positive online feedback.

NetHunt CRM holds an impressive 4.7 rating on G2 and a 4.8 rating on Capterra. It is one of the top-rated CRM systems available on these review platforms.

The secret to NetHunt CRM's success lies in its robustness. You can customize the system however you want and it offers unmatched integrations. NetHunt streamlines your business processes, allowing automation and expansion without constant tab switching.

The key reason users switch to NetHunt CRM from Copper CRM is that it offers built-in email marketing capabilities. This is something that Copper only achieves through integration.

Additionally, NetHunt CRM allows its users to tailor their environment around their business needs. On the other hand, Copper CRM only offers limited customization options to its users.

Pros of NetHunt CRM

  • Extensive sales automation functionality, including lead capture, data entry, email auto-linking, and notifications
  • Email marketing functionality, including bulk, tracking, templates, and drips
  • Advanced contact management functionality like the duplicate prevention feature
  • Possibility for dreation and management of multiple sales pipelines
  • Integrations with Google Workspace, LinkedIn, Google Contacts, Data Studio, Intercom, and Facebook Messenger
  • Highly customizable — change anything from the number and names of your folders to every field in the customer record
  • Easy to navigate and user friendly
  • Has a short learning curve
  • An amazing, highly responsive customer success team

Cons of NetHunt CRM

  • The mobile app is limited compared to the desktop version
  • Some advanced features are only available for Business and Advanced subscribers
  • Currently offers only lots of integrations with third-party apps and platforms
  • Basic reporting functionality

Nutshell CRM

Since its debut in 2010, Nutshell has catered to thousands of businesses globally. It is a leading CRM for its ease of use and cost-effectiveness and has captured G2’s attention every quarter since Fall 2020.

Nutshell stands out as a CRM system renowned for its potent yet straightforward interface. The setup process is swift, taking just a few minutes. It also avoids any complex and cumbersome workflows, simplifying customer relationship management.

The number one reason people switch from Copper CRM to Nutshell is the fact that Nutshell is significantly more straightforward to set up and start using. Additionally, the integrations Nutshell CRM offers are more robust than those offered by Copper.

Nutshell CRM is rated 4.2 on G2.

Pros of Nutshell CRM

  • Easy to navigate; intuitive interface
  • Has a short learning curve
  • Budget-friendly CRM option
  • Advanced email marketing functionality, including bulk emailing, sequences, segmentation, and tracking
  • Fast and professional support from the customer service department
  • Free 14-day trial
  • Sales automation

Cons of Nutshell CRM

  • Lacks native integrations
  • Not as customizable as competitors
  • No bulk contact deletion
  • Limited mobile app functionality
  • Can’t create new records from emails

Nutshell CRM pricing

Nutshell offers a 14-day free trial.

  • Starter: $20 per user per month, billed annually
  • Pro: $42 per user per month, billed annually

Learn more about Nutshell CRM here.

Streak CRM

You might’ve heard about Streak in and around theGmail CRM sphere.  It’s one of the few natively integrated Gmail CRM systems on the market. However, does that make it the best Copper CRM alternative?

Streak’s lead management and Pipeline management functionality are better than Copper CRM’s to a high enough degree to consider switching. Users also say that the quality of Streak’s support offers is greater than that of Copper CRM.

Pros of Streak CRM

  • Has a free version
  • Great email marketing functionality such as mail merge, scheduling, tracking, canned responses, and thread splitter
  • Easy to use
  • Integration with Google Workspace and Zapier
  • Works on both mobile and desktop
  • Basic sales reporting functionality
  • Creation of task reminders

Cons of Streak CRM

  • Doesn’t allow you to import data directly from a different CRM
  • For Google accounts, mail merge is limited to 400 emails per day
  • You’re limited to a single sales pipeline per project
  • Doesn’t offer sales or email automation
  • Inbox may feel slower and crowded due to Streak’s clashing colors

Streak CRM pricing

A limited-functionality version of Streak is available for free.

If you want to access the advanced features of this Gmail CRM, you’ll have to pay for either the Pro or Enterprise subscription plans.

  • Solo: $15 per user per month, billed annually
  • Pro: $49 per user per month, billed annually
  • Enterprise: $129 per user per month, billed annually

Learn more about Streak CRM here.

Want to implement a Google CRM? We've got an impressive list of tried and tested CRM systems.

Keap CRM

Since 2001, Keap CRM has been living the dream of giving entrepreneurs great software to manage their businesses. When it comes to this mission, Keap has definitely performed better than some of its competition.

Keap CRM offers email marketing functionality rated higher than that of Copper CRM. This CRM also comes packed with features that entrepreneurs will find helpful, such as order management.

Keap CRM is rated 4.2 on G2.

Pros of Keap CRM

  • A suite of features for founders and entrepreneurs
  • Easy-to-use automation capabilities
  • User-friendly setup
  • Great customer support

Cons of Keap CRM

  • Slows down as large volumes of customer data are added
  • Ballooning costs due to requiring add-ons for some essential features
  • Errors, workarounds, and glitches due to outdated code can be a major headache

Keap CRM Pricing

  • Pro: $159 per user per month
  • Max: $229 per user per month
  • Ultimate: $229 per user per month

Learn more about Keap here.


Sugar CRM aims to equip businesses with a seamless customer journey from marketing to sales, to customer service. As shown by its 3.9 rating on G2, they’re succeeding.

Compared with Copper, SugarCRM offers significantly more customization.. This CRM suite also handles scaling better, which is essential if your business plans to grow.

Pros of SugarCRM

  • Robust customization and configuration options
  • In-depth reporting and analytics capabilities
  • Flexible deployment options (cloud-based or on-premise)
  • Great sales pipeline management

Cons of SugarCRM

  • Steep learning curve
  • Overwhelming amount of UI elements
  • High pricing for higher tiers

SugarCRM pricing

  • Essentials: $49 per user per month
  • Advanced: $85 per user per month
  • Premier: $135 per user per month

Learn more about SugarCRM here.


Pipedrive stands out in the CRM industry as a notably user-centric and powerful platform.

Pipedrive primarily serves as a sales management tool. It’s useful for companies with an intricate sales process. It shines in mapping out the sales journey, offering clear visibility from the first interaction to deal closure. This clarity is especially useful for business models that involve subscription services and ongoing revenue streams.

Though Pipedrive may not directly offer some standard features like email marketing, it compensates with extensive integration options. This helps connect seamlessly with marketing, customer support, or project management applications. All in all, you’ll have a customized solution that aligns with the specific demands of your business.

The main reason people switch from Copper CRM to Pipedrive is quite simple — Pipedrive doesn’t have an annoying user limit. The ability to use whichever plan you want, with however many team members you have, is temptation enough.

Additionally, Pipedrive comes at a better price point than Copper CRM.

Pros of Pipedrive

  • Affordable
  • Offers a free trial
  • Several third-party integrations
  • User-friendly and intuitive interface
  • Short learning curve

Cons of Pipedrive

  • Only has sales-based functionality
  • Lack of integration with email providers
  • Lacking workflow automation functionality
  • Customer support responses are sometimes slow, according to reviews

Pipedrive CRM pricing

Pipedrive is among the more affordable solutions. There's a 14-day free trial that doesn't require you to enter your card details.

  • Essential: $12.50 per user, per month, billed annually
  • Advanced: $24.90 per user, per month, billed annually
  • Professional: $49.90 per user, per month, billed annually
  • Enterprise: $99 per user, per month, billed annually

Learn more about SugarCRM here.

Insightly CRM

Insightly is amongst the most popular CRM software for SMBs, with over 1.5 million customers worldwide. It's best suited for enterprise-level companies rather than SMBs based on its feature set.

Nonetheless, Insightly does offer a free plan for up to two users, meaning some small businesses can still benefit from this tool.

People often switch to Insightly from Copper CRM because it offers almost double the integrations. This is important, as bringing your tech stack together leads to a more seamless workflow for your team members, as well as better service for customers.

Insightly CRM is rated 4.2 on G2.

Pros of Insightly CRM

  • Powerful integrations available
  • Organised pipeline management
  • Robust contact management
  • Lead capture and enrichment functionality
  • Automated workflows

Cons of Insightly CRM

  • Customisation is complicated and limited
  • The UX/ UI might come off as outdated
  • Lacks email marketing functionality
  • Rather pricey

Insightly CRM Pricing

You can try Insightly CRM for free with Insightly's no-frill plan for two users.

  • Plus: $29 per user, per month, billed annually
  • Professional: $49 per user, per month, billed annually
  • Enterprise: $99 per user, per month, billed annually

Learn more about Insightly here.

The bottom line

There they are! The best Copper CRM alternatives for 2024. Choosing a CRM system should be taken seriously. It’s best to opt in for a free trial of the systems that interest you, deciding based on the ones you find most comfortable to use.

With that in mind, why not start the first free trial just now with NetHunt CRM?

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