Segment & conquer: The whats, whys, and hows of audience segmentation
What is audience segmentation? Why is audience segmentation important? How do you segment an audience? All these questions - answered!
SaaS marketing in 2025: Dos and don'ts
In this piece, you'll find out the most effective marketing tactics SaaS companies should use in 2025, as well as the biggest mistakes to avoid.
Email marketing police: Who can we send email campaigns to?
Email marketing is a powerful strategy to boost your business’ performance. However, with great power comes great responsibility.
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Winner winner chicken dinner: How email marketing gamification helps your business win
Email marketing gamification is one of the hottest trending email marketing techniques.
You’ve got mail: How to build an email list from scratch
Out of all digital marketing strategies, email marketing campaigns offer huge returns on investment. Learn how to build a mailing list!
6 psychological tricks you need for interactive marketing
Understanding how and why consumers think brings business success. Check out 6 psychological tricks to transform your interactive marketing.
A beginners guide to YouTube SEO
On average, people spend around a year and ten months watching videos on YouTube in a life…
What is social CRM and why does everyone need it?
It’s time to update your CRM knowledge and get acquainted with the newest addition to the CRM family -- social CRM.
What is drip marketing: A beginner's guide
Drip marketing opens continuous lines of communication for your brand. Find out what it's all about, here!
The top 5 email marketing books you must read
If you want to learn the basics and have a comprehensive idea of how everything works, you should start with the most obvious option - a good old book!
How to write a video script to engage your audience
Before he read a script, Joaquin Phoenix was actually called Joaquin Bottom. A good script can chang…
How businesses are improving sales and customer support with live chat
Live chat can positively influence your sales and customer support. Get five tips on how to increase conversion and order value with live chat.
Pitch perfect: Hit the high notes with your media pitch
As a public relations manager, there’s no tougher audience than a journalist.That could be it; the e…
Absolutely everything you need to know about email marketing [+templates]
We’ve got absolutely everything you need to bring your email marketing campaigns back from the dead.
Conflict, context, continuity: The 3 core elements of successful storytelling
What is storytelling? It helps you build better relationships with your customers. This article explains how to do it.
Maintaining a consistent customer base: How to reduce crisis-driven product churn
While companies go through difficult times, we've compiled a feature on how to handle crisis churn, drive loyalty, and retain customers.