NetHunt social CRM: turn LinkedIn contacts and Facebook followers into paying customers.

The future of customer relationship management isn't just about data. It's about communication. Now, five billion people globally use social media. They openly share their interests, chat, and, most importantly - spend money. To turn social interactions into sales, you need a way to connect them. That’s why every business needs a social media presence to gain more leads and keep existing customers happy. After all, the faster and more personalized your interactions become, the more satisfied your customers will be.

The trouble is adding three or four extra channels to your sales manager’s to-do list is a chore. Unless, of course, you use a CRM for social media to make the task easier. But what is social CRM? Do you really need one? How does it align with your existing pipelines?

We’ll answer all your questions and demonstrate how NetHunt CRM integrates with LinkedIn, Facebook, and Instagram to capture, nurture, and convert more leads.

What is a social media CRM platform?

A social CRM integrates social media with traditional customer relationship management solutions. It’s not just about collecting all your customer chats in one place. Social customer relationship management is perfect for generating and nurturing leads. But you can also boost customer engagement and satisfaction, all thanks to better customer service.

In two decades, marketing and sales teams went from cold calls to emails and then—to LinkedIn and Instagram chats. It’s no longer a fad but a must-have. Ignore your audience’s social dimension, and you’ll miss out on leads and closed deals.

How can your business benefit from a social CRM?

Social media is a battleground. Companies fight for followers and engagement stats, all because they realize the endless potential of social media CRM. Here’s a sneak peek of the benefits within your reach:

  • Enrich lead profiles with social insights. You need more than bare bones to understand your customer. And social media data is invaluable for building that fleeting client portrait. Ultimately, this enhanced understanding produces more leads with a high conversion rate.
  • Generate and nurture leads. Social platforms are a sales manager’s dream come true. Thanks to all the freely shared information, it’s easy to find leads interested in your offers. With so much data, you can create targeted drip campaigns, leading prospects through the sales pipeline until they convert.
  • Elevate marketing, sales, and customer service efforts. Better yet, you can merge the three for a smooth customer journey. Sharing an understanding of the lead’s needs and their pipeline stage can help your team find the right approach to encourage conversion. Better inter-department communication is an added bonus.

What Makes NetHunt the best social CRM?

With NetHunt CRM, you get the complete social media CRM toolkit you can use at any stage of your marketing and sales pipelines.

All the social media integrations you need

NetHunt CRM is the best CRM with LinkedIn integration, hand down. With our Chrome extension, your LinkedIn interface will instantly become a powerful CRM tool. You can quickly enrich your lead data with their LinkedIn details, connect your LinkedIn inbox, chat and channel, and send automated actions like sending connection requests or messages. And with NetHunt CRM workflows, your automation possibilities are endless!

Our other equally impressive social CRM tools include Facebook Messenger and Instagram integrations. It’s perfect for smaller businesses without a robust LinkedIn presence or social selling entrepreneurs.

Gain more leads from LinkedIn, Facebook, and Instagram!

Capture and track social media leads like never before

Social media is made for lead generation.

You don’t need incentives or offers to convince potential leads to fill out contact forms. LinkedIn, Facebook, and Instagram have already done your job for you. All you need now is to connect your social profiles to NetHunt CRM and bring the contacts into the CRM. If they’re already in the system, NetHunt CRM will mine their profiles for extra details and organize and store them for your use.

With all that extra data, you can segment and target the audience like never before. Use NetHunt CRM filters to select a specific demographic, position, or location and save as many custom views as you want. You’ll need them to develop a social CRM strategy and set up elaborate drip campaigns to nurture your leads and win deals.

All-in-one customer data management

Keeping track of half a dozen apps is a chore. And some leads will inevitably fall through the cracks. That’s why NetHunt is the best CRM with social media integration.

After CRM implementation, we’ll bring customer data across all social integrations into one database. Your team won’t have to waste time manually adding new contacts, sorting through countless rows in search of duplicates, or dealing with critical details missing from customer’s cards. Best of all, the card layout is flexible and customizable to make your sales operations smooth and efficient.

Omnichannel communication: all chats in one tab

Customers expect smooth omnichannel communication, and NetHunt CRM is happy to oblige. Forget about losing emails, confusing leads, and missing follow-ups. We’ll automatically save all messages, from emails to Facebook Messenger, WhatsApp, and LinkedIn, and connect them to the relevant contacts in your database.

It’s good for sales managers. After all, they can see the full picture and adjust their pitch. But it’s also great for team leads and business owners. If a lead gets stuck in the middle of the pipeline, the full communication log can help find the issue. NetHunt social CRM features are a win-win for the whole team!

Set up customized pipelines for social media leads

Pipelines are great for visualizing and organizing your sales process. With NetHunt CRM, you can customize sales stages, automate routine tasks, and forecast revenue.

What makes our CRM with social media integration extra is the option to build multiple pipelines. Instead of routing all leads through the same steps, you can set up unique pipelines for social media leads. If you want to take it one step further, how about custom pipelines for each social segment? Everything is possible with NetHunt CRM. And we haven’t even gotten to the best part—the automated sales reports you’ll get for each pipeline to drive your decision-making.

Boost your conversions with NetHunt’s custom pipelines!

Never lose a lead with automated follow-ups

How many leads do you lose a month? And how many of those are because of a missed follow-up?

NetHunt CRM offers the perfect solution to prevent these losses. Set up automated workflows to stay in touch with your leads. You can experiment with different triggers and delays to develop the perfect nurturing routine for your social media leads via email or LinkedIn. With your segmented audience and message templates, you can forget about missed follow-ups. Increased conversion rate won’t be far behind.

Refine your CRM strategy with analytics and reporting

Lead data is good, but sales data is even better. NetHunt CRM is a goldmine of both.

Our social media CRM tool tracks all your sales activities and generates reports. With that data, you can see

  • Which social media platforms generate the most leads and deals
  • Which customers bring you the most revenue
  • How quickly the leads are progressing through the pipelines
  • How much revenue you expect in the next quarter
  • What are the main reasons behind lost deals
  • What do your sales managers spend their time on, and who brings in more deals

Best of all, these reports bring insights for improving your CRM strategy outcomes like sales team performance, closing more deals, and generating extra revenue.

How does social CRM affect customer experience?

Customer experience is king. Unhappy customers switch to competition, spread bad reviews, and ruin reputations. So it’s a good thing CRM and social media come together to boost CX in a thousand small ways.

Faster response time boosts customer satisfaction

Leads expect a response within minutes. Wait an hour to answer their question, and you’ll lose one in five. Wait a day, and most won’t even remember your company.

Social CRM helps you track messages across all platforms on one dashboard. Coupled with message templates, that means you can lower the response time to minutes, making potential leads happy. And happy leads are more likely to become happy customers.

Personalized service breeds customer loyalty

Every lead wants to feel special and receive top service every time. With NetHunt CRM, you can make it possible. A quick glance through past purchases and interactions will help sales managers tailor their responses to individual customers. And when they feel like you care, they’re more likely to become regulars and recommend you to others.

Post-sale pipelines increase customer lifetime value

Don’t leave customers out in the cold after a successful deal. Post-sale follow-ups are just as critical as they are throughout your sales pipeline. With careful planning, you can encourage up-sales and cross-sales. And the more points you score with each customer, the more money they’ll bring.

Enhance customer experience with NetHunt CRM!

Conclusion

Social CRM benefits every business. Meeting leads on their terms on LinkedIn, Facebook, or Instagram with CRM will instantly win you brownie points. This will result in faster response times and tailored drip campaigns. Sooner or later, enhanced customer experience will translate into a boost to your bottom line.
NetHunt CRM is a powerful and effective tool for managing your social media leads. All the integration options make it an all-in-one omnichannel solution with convenient lead data management. Add to that pipeline visualization, workflow automation, and sales reports, and you have yourself the best social media CRM.

FAQ

How is social CRM different from traditional CRM?

A traditional CRM focuses on collecting, storing, and organizing customer data. Social CRM enriches customer data through social integrations. With a social CRM, you can collect all social interactions in one place and leverage them to boost leads and conversions.

Who can benefit from social CRM?

Any business can benefit from using a social CRM. However, companies with large LinkedIn networks and Facebook or Instagram followings will see the most impressive results. On the other hand, implementing a social CRM can boost your social stats in turn.

Do I need social CRM?

Yes, every business needs a social CRM. Integrating social media contacts and interactions into your customer relationship management routine can increase the number of leads, help nurture them, and boost conversion numbers. Moreover, social CRM leads to improved customer satisfaction and higher lifetime value.

What are the key benefits of social CRM?

Social media customer relationship management helps generate additional leads you wouldn’t otherwise reach through your website or targeted ad campaigns. Social CRM enriches lead profiles, providing insights for sales strategies. Moreover, it enhances customer experience, improves customer loyalty, and increases their lifetime value.

What are social CRM metrics for increasing sales?

Social CRM metrics are the same as traditional CRM and include everything from lead response time to sales conversion and churn rate. Customer acquisition cost and customer lifetime value are also important. Social metrics may include traffic, engagement, follower activity, and brand mentions.

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