Best 8 CRMs with Instagram integration

Originally published August 30, 2024, updated October 22, 2024

Turn Instagram chats into customer records with these 8 CRMs with Instagram integration.

Instagram boasts 1 billion active users, making it a goldmine for potential leads. No wonder that both startups and mature businesses are looking for the best CRM for Instagram.

Bringing your CRM system together with Instagram simplifies your communication with customers, enriching lead management and enabling the sales processes. With instant Instagram messaging within the CRM, teams can respond in real time, track conversations, and solve customer issues faster.

Looking for an Instagram CRM? This comprehensive guide dives into the eight best CRMs with Instagram integration to choose from.

So, here’s a short rundown of our selection:

NetHunt CRM — Best Instagram interaction hub

Respond.io — Best unified communication platform overall

Freshsales — Best Instagram sales optimization hub

Trengo — Top Meta-verified Instagram integrator

SleekFlow — AI chatbot Instagram CRM

Bird — Most easy-to-use Instagram CRM for newbies

HubSpot — Top social media reporting and analytics

Zoho CRM — Most affordable Instagram integration

Key features to look for in an Instagram CRM

• Ease of use and setup process. If you’re a first-time CRM user, better opt for an Instagram CRM tool with user-friendly interface and a straightforward set-up process. These tools are perfect for startups and small or middle-scale businesses who want to avoid long and costly onboarding processes. For instance, setting up the Nethunt CRM is a breeze and won’t take up much of your time. And if you’re still struggling with the setup –  there is always a video guide to help you.
• Creating contacts and sales opportunities. We advise you to look for CRMs that capture leads and allow users to create CRM records from direct messages, comments, mentions, etc.. For instance, a CRM for Instagram like NetHunt helps you generate customer records from Instagram chats, comments, and Stories.
• Receiving and sending messages directly from the CRM. A good CRM allows you to manage all Instagram messaging activities in one place –  the system. You can respond to Instagram Direct messages directly from the customer record. Yeap, there’s no need to leave the CRM to do that – pretty convenient, right?
• Capturing comments and mentions. Instagram + CRM integration ensures that all comments and mentions go straight to your CRM system. You can easily track your comments and mentions in the CRM and monitor customer sentiment and brand interactions in real time.
• Content scheduling and management. Consistency is key to loyalty. Most CRMs offer this feature as a part of their basic plans. You can plan, automate, and manage your Instagram content without a fear of losing touch with your audience.
• Chat access management. This feature allows teams to collaborate effortlessly, share communication histories, and stay in sync. With chat access management, you can control who sees what, assign chats to specific team members, and track responses.

Top CRMs with Instagram integration for 2024

Insightful. Powerful. User-friendly. These are the top characteristics that users are looking for in any CRM. Look no further! We’ve already created a list for you to find the perfect CRM that offers Instagram integration without compromising on functionality or ease of use.

TLTR? Skip the section and go right to the CRM Comparison Table.

NetHunt CRM

NetHunt CRM was introduced in 2015. It gained favor among users and received lots of positive online feedback. This CRM has an impressive 4.7 rating on G2 and a 4.8 rating on Capterra and is one of the top-rated CRMs on the review platforms.

The secret to NetHunt CRM's success lies in its ultra-customization. It also offers unmatched integrations, optimizing your business processes and enabling automation without constant tab switching.

NetHunt CRM features a strong Instagram CRM integration. This makes it a powerful suite for omnichannel outreach.

Is NetHunt the best CRM for Instagram? Well, check it out yourself - with Nethunt CRM, you can:

• Manage Instagram interactions directly from NetHunt CRM. NetHunt CRM’s Instagram integration registers every incoming DM, comment, and Stories mention on your business’s Instagram account. The best part? You can engage with leads without the hassle of constantly switching between platforms.
• Create customer records from Instagram chats in a click. You no longer need to copy-paste data from Instagram into your CRM. Yes, creating a customer record takes a few clicks. The integration also automatically enriches these records with publicly available data, such as profile information.
• Save all communication history as the customer record in the CRM. NetHunt CRM offers a 360-degree view of past interactions. This feature automatically links all messages exchanged on Instagram to the customer record and allows you to easily track all the conversations from within CRM.
• Respond to messages from the Chats tab or the Timeline. Always wanted to cut response times and centralize your communication? With NetHunt CRM, you can finally do it. You don’t have to leave the CRM to respond to a message from a lead or a customer. This feature supports text, voice notes, images, and videos.
• Collaborate with your team and improve customer support with shared visibility. Your team can access complete communication histories and share insights, and work. Whether it's a salesperson or a support specialist, everyone stays in sync. As a result, there is no miscommunication in the team or duplicates in the system. Additionally, you can implement visibility and privacy rules to safeguard private communications, ensuring that sensitive information remains confidential.

Check out how Powerglide uses NetHunt CRM for seamless integration with Gmail and third-party apps, and automated workflows that drastically cut down manual work.

Pros of NetHunt CRM

• Native Gmail integration. Add contacts, track emails, manage sales pipelines, and automate processes directly within the Gmail interface.
• Easy to use and quick to set up. The system lives inside Gmail and its intuitive interface eliminates the need for extensive team onboarding and training on how to use the system. You don’t need a tech guy to set up and implement the system.
• Ultra-customization. Change anything from the number and names of your folders to every field in the customer record. Customize pipelines and dashboards and create custom fields and workflows. All in all, the CRM adapts to fit your business processes instead of forcing you to adapt to it.
• Lead generation from multiple sources. Capture leads from various channels, including email, LinkedIn, Facebook Messenger, website forms, online chats, and more.
• Omnichannel engagement. NetHunt CRM supports omnichannel communication, allowing you to engage with prospects and customers across multiple platforms, including email, phone, social media, and messengers.
• CRM + sales engagement with multi-channel sequences. Combine CRM data with sales engagement features to create multi-channel sequences that automate outreach across email and LinkedIn. There’s no need to use two different systems.
• Powerful sales automation module. Automate repetitive tasks such as lead assignment, deal status changes, follow-up reminders, and email sequencing to free up your team’s time for higher-value activities. NetHunt’s sales automation feature allows you to run automation based on changes of any field.

Cons of NetHunt CRM

• Limited functionality of the mobile app compared to the desktop version
• Some advanced features are only available for Business and Advanced subscribers
• Basic reporting functionality

respond.io

respond.io aims to unify all of your communication channels in one platform. Its mission is to provide businesses with a single environment for all internal and external communications.

It’s hard to say outright that this is truly a CRM. It lacks functionality of other CRM suites, but does make up for this through Zapier and native integrations. It’s a supplementary tool, rather than a full CRM that suits Instagram.

respond.io’s Instagram integration allows you to:

• Handle inbound conversations
• Respond to chats, transfer customers, create support tickets, and submit orders
• Analyze rep performance via a fully available conversation log
• Respond to ad campaigns
• Send abandoned cart messages

Pros of Respond.io

• Incredibly fast linking of communication channels
• Great native Instagram integration
• Has great chatbot creation functionality

Cons of Respond.io

• Is not a “full-scale” CRM system
• Some users find it challenging to export data in bulk
• Doesn’t allow users to unsend messages

Respond.io Pricing:

• $79 per month for a team of 10
• $249 per month for a team of 25
• Enterprise solutions are priced separately

Freshsales

Freshsales is Freshwork's very own CRM system. It aims to streamline sales teams, effectuating their workflows and enhancing productivity.  

With Freshsales Instagram CRM integration, you can:

• Correspond with customers
• Respond to customer comments
• Get notified of story mentions and comments
• React to customer messages
• Create automated chatbots

Pros of Freshsales

• Great collaboration functionality
• Easy to set up automation
• Multiple pipeline management
• Has a free plan

Cons of Freshsales

• Some users find the interface to be confusing and not user-friendly
• Slow support
• The reporting functionality is lackluster
• Doesn’t offer as many integrations as the other positions on this list

Freshsales pricing:

Freshsales has a free plan available for businesses that have three users or less.

• Growth: $15 per user per month
• Pro: $39 per user per month
• Enterprise: $69 per user per month

Trengo

Trengo is a sales engagement platform that brings the most popular channels together to aid the sales process. This means that Trengo has an Instagram integration available to its users as well.

What sets this integration apart from most others on this list is that Trengo is an official Meta Business Partner. Close ties to the company that owns and develops Instagram mean that the integration runs smoothly and natively.

However, just like respond.io, Trengo isn’t actually a CRM for Instagram — it’s a sales engagement platform. Many core CRM features are missing from this platform and it must be supplemented by another tool. As a result, costs rise.

Trengo’s Instagram integration allows users to:

• View Instagram messages and story replies in the app
• Respond to customer inquiries
• Send empty cart messages (with Instagram shopping)
• Track engagement metrics within the app

Pros of Trengo

• Lots of third-party integrations
• Great chatbot functionality
• Official Meta Business Partners

Cons of Trengo

• Customer support is a let-down
• The VoIP is buggy for many users
• Some channels work significantly worse than others

Trengo Pricing:

• Essential: $113 per month for five users
• Boost: $170 per month for five users
• Pro: $248 per month for five users

SleekFlow

Sleekflow is an omni-channel communication platform. It unites all your communication channels under a single shared environment, like almost everything else on this list. However, SleekFlow offers much more CRM functionality than the sales engagement tools we mentioned.

Naturally, SleekFlow also offers a CRM for WhatsApp and Instagram. It allows users to:

• Engage with customers through direct messages
• Reply to customer remarks
• Receive alerts for mentions and comments in stories
• Send reactions to customer messages
• Set up automated chatbots
• Set up one-tap payments for Instagram
• Segment customers based on predefined criteria

Pros of SleekFlow

• User-friendly interface
• Lots of integrations with communication channels
• Great segmentation capabilities

Cons of SleekFlow

• Lack of customization
• High price point
• Some features can be hard to find

SleekFlow pricing:

• Pro: $79 per month
• Enterprise: $299 per month

Bird (formerly MessageBird)

Bird is a customer engagement and communication platform that offers robust Instagram CRM integration. Its goal is to make communication between your business and its customers as easy as talking to a friend. Since 2011, it has gained a large following among businesses of all sizes.

Bird offers a great Instagram integration to its customers, allowing them to:

• Respond to customer messages
• Respond to customer comments on posts
• Get notifications for story mentions and feedback
• Communicate with clients
• Create automated chatbots

Pros of Bird

• User-friendly interface
• Integrates with a lot of communication channels
• Good pricing when purchased in bulk

Cons of Bird

• Few CRM integrations
• Some channel integrations are limited
• Due to spam limiters, this tool doesn’t always work in real-time
• Permissions are very limited

Bird Pricing:

Bird is quoted on request. Contact their sales team to find out more.

HubSpot

HubSpot is definitely a name you’ve heard before. This CRM system is an old-time player on the market. It has earned itself both a name and a reputation as a titan of the industry. Naturally, this system offers Instagram CRM connection to users.

The one downside to HubSpot and its Instagram integration is that it requires the HubSpot Marketing Hub add-on. Some businesses might find the integration costs too high.

Nonetheless, HubSpot's comprehensive Instagram CRM integration allows users to:

• Manage your Instagram activities in HubSpot
• Understand how Facebook fits into your social calendar
• Publish through the app or the suite, and generate reports in HubSpot

Pros of HubSpot

• Has a basic free plan
• Lots of integrations with communication channels
• Robust CRM functionality

Cons of HubSpot

• Confusing pricing due to add-ons
• Limited customization
• Steep learning curve

HubSpot Pricing:

HubSpot’s pricing starts at $30 a month for the second-most basic option (other than the free plan). However, due to its modular structure, pricing can run up into thousands of dollars a month for businesses that require more functionality.

Zoho CRM

Zoho CRM is a veteran of the CRM game. It was founded back in 1996 and has been a household name ever since. This CRM for Instagram has a broad selection of sales, marketing, and customer support functionality.

Of course, this system comes with a CRM Instagram integration as well, allowing users to:

• Handle customer conversations
• Analyze team performance (messages sent, post engagement, and so on)
• Nurture leads with automation

Pros of Zoho CRM

• Very affordable
• Scales great
• Reporting functionality is robust
• Has a free version

Cons of Zoho CRM

• Customization is lacking
• Level of integration with some essential tools is more limited than competitors
• Some users report the interface being confusing
• Very limited Instagram integration

Zoho CRM Pricing:

• Standard: $14 per user per month
• Professional: $23 per user per month
• Enterprise: $40 per user per month
• Ultimate: $52 per user per month

Best CRM for Instagram, compared

What are the benefits of using a CRM with Instagram Integration?

Getting a CRM with Instagram integration offers many benefits to any business.

Such software is particularly valuable for companies that heavily rely on Instagram marketing, especially B2C businesses. However, given that Instagram is the world’s second most popular social media platform, any company can tap into its potential as a goldmine for leads and engagement. And an Instagram CRM can help you hit the ground running.

This is how exactly companies can benefit from a CRM integration with Instagram:

• Centralized customer data and communication. All your Instagram interactions with customers, including messages, comments, and mentions, go straight to the CRM. The system links them with the respective contact records, ensuring you have all the context of your relations in a single place.
• Automatic customer record creation. You can automatically create and update customer records with a CRM for Instagram. Once a new contact engages with your brand on Instagram, the system generates and populates a customer record with relevant details.
• No lost sales opportunities. A CRM captures every relevant request, comment, or message from Instagram, and you can send it directly to your sales pipeline. Since the system efficiently tracks every interaction, your sales team can follow up promptly and focus on the hottest Instagram leads.
• Quick response rate. Forget about angry customers. With a CRM for Instagram, you can reply to messages from within customer records. Yeap, no need to waste time on switching tabs.
• All customer data in one place. This centralized repository includes interaction history, preferences, and previous engagements. Imagine a customer contacts you again through Instagram. In this case, a sales or a customer support team is able to access the entire customer history and deliver personalized and informed responses based on prior interactions.

Best practices for using NetHunt CRM for Instagram

Once you integrate NetHunt CRM with Instagram, you can stay connected with your audience 24/7. Already using NetHunt CRM? Check out a few tips on how you can engage with your customers more proactively and generate even more leads.

• First and foremost - centralize your Instagram communication. For this to happen, you’ll have to integrate NetHunt CRM with Instagram. Here is a thorough guidance on how to do it in a few steps. Once you centralize Instagram Direct messages, post comments, and story reactions, you’ll be able to manage them within the one place - your NetHunt CRM.

• Create and link customer records for better nurturing. We advise you to create and link customer profiles in NetHunt CRM each time they interact with you through comments or direct messages. Why is it so important to capture all communication? Because with time, you can build a complete view of the customer’s journey. Also, you can use the data to create personalized follow-ups for effective lead nurturing in the future.

• Utilize multi-user access and ensure everyone stays on the same page. NetHunt CRM helps you create unified team collaboration. This means that every team member can access the same customer records, communication histories, and tasks. Whether it's a quick handoff between sales and support or collaborating on complex deals, NetHunt CRM keeps your team aligned;
• Keep your chats neat and tidy with robust filtering. NetHunt CRM with Instagram integration allows you to sort your conversations by criteria like replied, not replied, assigned to you, or unassigned. This saves you time when it comes to lead engagement and ensures you miss no opportunities.

‘Great, those tips are helpful! But what pitfalls should I watch out for?’ you might wonder. Well, here are the most common ones to avoid:

• Neglecting setup requirements. Some users forget that they need to integrate their professional aka business Instagram account. Others forget to link their Instagram account to a Facebook Business Page. Yeap, unfortunately, it won’t work if you don’t link it. So, pay attention to these two things before integrating NetHunt CRM with Instagram.
• Ignoring additional permissions. According to Meta Business Suite requirements, you’ll have to grant all necessary permissions for the Instagram inbox folder. What happens if one fails to do so? The messages don’t appear in the CRM.
• Overlooking data management. Please make sure that you clean and organize your customer records regularly. Don’t overload your CRM for Instagram with unnecessary entries and duplicates. You want your CRM system to run smoothly, right?
• Forgetting to close completed conversations. Avoid chaos at all costs 🙂 Close conversations in NetHunt CRM once you resolve customer issues. Such a simple action helps you prevent clutter and get a clear view of your ongoing tasks.

The Bottom Line

When looking to optimize your business operations, make sure to choose the best CRM for Instagram that aligns with your specific needs. You can enhance customer engagement. You can improve lead generation. You can drive more efficient sales processes. You can manage Instagram interactions directly within the CRM that offers Instagram integration. You can also save all communication history. If you're considering Copper CRM alternatives, this insight can be crucial in making the right choice.

Integrating Instagram with a CRM like NetHunt CRM offers many opportunities for growth, don’t you think?

Why wait? Implement NetHunt CRM into your sales engagement strategy now.

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