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Valerie Kakovkina

Valerie is the Head of Content at NetHunt CRM. When not swamped with planning and editing, she shares bits and pieces of sales and CRM wisdom in articles and interviews.

More from Valerie Kakovkina

CRM Essentials
  10 min read

The 8 CRM challenges faced by salespeople

More and more companies are adopting CRM solutions to boost their business performance. But it turns out that not everyone is happy about this.

   
Sales Hacks
  16 min read

A re-engagement email campaign to win back lost subscribers

If you want to reduce subscriber churn, you need to start managing it correctly. The first stop is dealing with disengaged subscribers.

   
Marketing Space
  14 min read

How to write great blog posts

Learn how to write blog posts, as told by the best blog post writers in the business.

   
Sales Hacks
  21 min read

How to make sure your emails don’t go to spam

Spam filters should make our lives easier, not harder. Follow the rules, know the secrets, and never get sent to the spam bin again.

   
Marketing Space
  13 min read

Creating better CTAs with the help of A/B testing

A/B testing allows you to get the most out of your CTA and know exactly what works and what doesn’t. Learn how to A/B test your CTAs.

   
Sales Hacks
  10 min read

How to manage a mailing list

Unless you work as hard to reduce subscriber churn as you do to acquire them, you’re going to lose a quarter of your subscribers every year.

   
Sales Hacks
  14 min read

Emojis in email marketing: Hit or miss in 2025?

In 2025, emojis are more an accessory than a strategy of their own. You need to treat it as such - only use it if you know you can style it well!

   
Sales Hacks
  11 min read

How to promote your blog with email marketing

Blogging and email marketing go together like peanut butter and jam. How to promote a blog with email marketing, by NetHunt CRM.

   
Sales Hacks
  12 min read

The best HTML email template builders in 2025

This article explains the tools you need to make gorgeous HTML email templates, without needing to be a HTML email whizz!

   
Marketing Space
  10 min read

Web traffic explained: Why your website needs a blog ASAP

Web traffic, you need it... but you don't quite understand it. Our web traffic guide tells you what web traffic is... and how to get web traffic!

   
Marketing Space
  11 min read

The basics of A/B testing

A gentle guide to the basics of A/B testing, telling you what A/B testing is, why A/B testing is important, and what you can A/B test!

   
Sales Hacks
  10 min read

How to use MailChimp templates in Gmail

This is NetHunt's guide for how to use MailChimp templates in Gmail. Email marketing ROI skyrockets with MailChimp templates in Gmail. Champion!

   
Sales Hacks
  14 min read

Colour psychology in email marketing

An in-depth guide into using colour in email marketing is exactly what you need to improve your email marketing metrics.

   
Sales Hacks
  16 min read

How to build remarkable email templates in MailChimp

NetHunt has compiled a handy guide for building remarkable email templates in MailChimp, helping you get on top of your email marketing game.

   
Sales Hacks
  8 min read

7 best email marketing campaigns of 2020 and why they were so good

Here are some of the most memorable email marketing campaigns of 2020.

   
Marketing Space
  11 min read

How to measure drip campaign results

The only way to know whether you’re doing it right is to know what ‘doing it wrong’ means. To assess the performance of your drip campaigns, you need to know how to measure results accurately.

   
Sales Hacks
  12 min read

Email marketing police: Who can we send email campaigns to?

Email marketing is a powerful strategy to boost your business’ performance. However, with great power comes great responsibility.

   
Sales Hacks
  10 min read

Winner winner chicken dinner: How email marketing gamification helps your business win

Email marketing gamification is one of the hottest trending email marketing techniques.

   
Sales Hacks
  10 min read

You’ve got mail: How to build an email list from scratch

Out of all digital marketing strategies, email marketing campaigns offer huge returns on investment. Learn how to build a mailing list!

   
Team Management
  9 min read

MBTI 16 personalities: Which types make the best entrepreneurs and what can we learn from them?

The majority of successful entrepreneurs predominantly fall within four types: ENTPs, ESTJs, ENTJs, INTJs.

   
Marketing Space
  13 min read

A beginners guide to YouTube SEO

On average, people spend around a year and ten months watching videos on YouTube in a life…

   

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