Google CRM: 7 Best CRMs for Google Workspace (2026, Tested)

Google doesn't have its own CRM system, so a "Google CRM" is a third-party CRM built to work inside Gmail and Google Workspace — for example NetHunt CRM, Copper, or Streak. These tools connect your inbox to Google Calendar, Contacts, Drive, and Meet. Google Contacts on its own stores contact details, but it has no sales pipelines, deal tracking, reporting, or automation.

If your team already runs on Gmail, a CRM solution built for Google Workspace is the fastest way to get people to actually use a CRM. Your team keeps working in a familiar Google environment: nobody wants to learn a new interface or switch tabs to log a call.

We compared 7 CRMs for Google Workspace across 20 criteria grouped into five weighted categories: Gmail integration, Workspace breadth, core CRM, automation, and pricing. Each score is based on product documentation, verified G2 reviews, and our own testing. The full methodology is published below, including where our own product falls short.

Quick answer

• Best overall for Gmail-first sales teams: NetHunt CRM
• Best for relationship-driven teams fully on Google: Copper
• Best for automatic data entry: Salesflare
• Best budget pick: Nutshell, from $13/user/month
• Best free option: Zoho CRM, free for up to 3 users
• Best for solo users: Streak

What is a Google CRM?

A Google CRM is a customer relationship management system that works inside Google Workspace — Gmail, Google Calendar, Google Contacts, Google Drive, and Google Meet. It helps sales teams manage contacts, track deals, plan follow-ups, and automate outreach without leaving the Google tools they use every day. For reporting, some Google CRMs also connect to Google's analytics tools: NetHunt and Copper send CRM data to Looker Studio, and NetHunt also connects to BigQuery for deeper analysis.

Google doesn't build these CRMs. They are made by independent vendors and listed in the Google Workspace Marketplace, where you can install them and read verified reviews from other Workspace users.

Native Google CRM vs. connected CRM: The integration difference

The biggest difference between Google CRMs is how deep the integration goes. "Integrates with Google Workspace" can mean two very different things:

A native integration means your team works with CRM records, pipelines, and automations directly in Gmail, sees client data next to Calendar events and Drive files, and reports on it in Looker Studio. A connected CRM syncs emails and events, but people still have to open another app to do the actual CRM work. The depth of Google CRM integration shaped our rankings more than any single feature.

Can you use Google Workspace as a CRM?

Yes, but only at a very small scale. Freelancers and teams with a handful of clients can build a basic CRM from free Workspace apps:

The setup stops working once several people share the same clients. Data lives in separate apps, meetings sit in Google Calendar without a link to the deal, nobody owns follow-ups, and there's no reliable way to see the pipeline without asking around. At that point, a dedicated CRM for Google Workspace keeps the same tools but connects them into one record per client.

Quick comparison: 7 best Google CRMs

NetHunt CRM scores highest (92/100) for Gmail-first sales teams; Copper leads on Workspace breadth; Zoho and HubSpot are the only options with a free CRM plan.

Prices are per user per month with annual billing, as listed on each vendor's pricing page in September 2026. Monthly billing costs more for most tools.

The 7 best Google CRMs, reviewed

1. NetHunt CRM – best Google CRM for Gmail-first sales teams

Best for: B2B sales teams that run their entire business from Gmail and want a full CRM without ever switching tabs.

NetHunt CRM was built in 2015 to make Gmail the center of sales work. The CRM lives inside the inbox, so contacts, deals, pipelines, automations, reports, and email campaigns sit next to your emails. NetHunt is a Google Cloud Partner and has passed Google's Security Assessment.

This makes it a powerful CRM platform for teams that already live in Google Workspace. When your team does not need to learn a new interface, they actually use the system. And when they use it consistently, your data is reliable.

Gmail & Google Workspace Integration

• Full CRM records, pipelines, automations, and tasks inside Gmail
• Every email thread linked to the right contact and deal automatically
• Email tracking with real-time open and click notifications
• Templates, bulk email campaigns, and multi-step sequences sent from Gmail
• Google Calendar sync, with meetings linked to customer records
• Google Contacts sync
• Google Drive and Shared Drives files attached to contacts and deals
• Looker Studio and BigQuery connectors for reporting

Key Features

• Sales pipeline: Fully customizable Kanban and list views, multiple pipelines per team, customer segments etc.
• Workflow automation: no-code rules for lead routing, follow-ups, stage changes, and tasks
• Multi-channel sequences: Combine email and chats touchpoints in a single automated sequence
• Lead capture & enrichment: Web forms, Apollo and Hunter integrations for data auto-fill
• Team collaboration: Shared pipelines, @mentions, comments, and activity log visible to the whole team
• Communication Hub: direct integrations with WhatsApp, Telegram, Instagram, Facebook Messenger, email, phone calls.
• AI tools via MCP: support for the open MCP standard lets AI tools such as ChatGPT and Claude search, create, and update CRM records when you ask in plain language

Pros

• Deepest Gmail integration in this comparison — records, pipelines, and campaigns never leave the inbox
• Highly customizable folders, fields, and record structures
• Strong automation, including multi-channel sequences
• Per-user billing, so you add or remove seats without paying for unused ones
• Customer support consistently rated highly on G2 and Capterra

Cons

• Built for Gmail and Google Workspace — teams on Outlook get only part of the features
• Built-in reporting is lighter than enterprise CRMs like Salesforce; advanced analysis needs Looker Studio or BigQuery
• The mobile app covers fewer features than the web version

Pricing

What Users Say

G2★★★★★ 4.6 / 5

What they like

My favorite thing about this CRM is that it integrates directly with GSuite! I was able to easily add the Google Chrome plugin and then start managing my leads in a way that was seamless. They invite you to a customer support call as soon as you sign up so that you can leverage the features most relevant for your business.

What could be better

One thing I'd love to see is being able to send contracts that can be signed directly within the platform.

Problem solved

I hate logging into multiple platforms — it leads to overwhelm and makes it harder to stay on top of things. NetHunt lets me track tasks directly inside Gmail, something I open every day. It's excellent.

Verified User · Professional Training & Coaching · Small business

Bottom line: NetHunt is the best Google CRM software for teams that want a CRM genuinely living inside Gmail – not one that just connects to it. Choose it for outbound sales, automation, multi-channel outreach, and working with CRM data through AI tools via MCP; if most of your team works in Outlook, look at a connected CRM instead.

2. Copper CRM – best for relationship-driven teams that live in Google Workspace

Best for: agencies, consultancies, and service businesses that run entirely on Google Workspace and manage long-term client relationships.

Copper, originally launched as ProsperWorks, is built only for Google Workspace users. That focus gives it the widest Workspace coverage in this comparison.

Copper's strength is low data entry. Contacts are created from Gmail activity and email signatures, meetings from Google Calendar appear on contact timelines, and new records take one click from the Gmail sidebar.

Gmail, Google Contacts & Google Workspace Integration

• Chrome extension that works in Gmail, Calendar, and Meet
• Contacts and leads added automatically from email interactions and Google Contacts
• Email tracking from the Gmail sidebar
• Two-way Google Calendar and Google Contacts sync
• Google Drive files synced to contact records and suggested in Gmail
• Export to Google Sheets and a Looker Studio connection
• Gemini features: AI-suggested follow-ups in Gmail and Meet transcripts added to records in one click

Pros

• Very little manual data entry, which helps adoption
• Best-in-class Calendar, Drive, and Meet coverage
• Built-in project management for client delivery after a deal closes

Cons

• Google-only: team members on Outlook can't use it
• Email sequences and workflow automation require the Professional plan ($59/user/month)
• Automation is basic compared with NetHunt or HubSpot
• Less room to customize data structures
• Teams report outgrowing its reporting at 30–50 people

Pricing

Important: email sequencing and workflow automation are locked behind the Professional plan. The effective entry price for full Google CRM functionality is $59/user/month.

What Users Say

G2★★★★★ 4.5 / 5

What they like

Copper's tight integration with Google Workspace is the biggest strength. It easily integrates with Google Calendar and Google Drive, which makes contact management easier. Managing the pipeline and deals is clean and straightforward. It highly reduces manual effort.

What could be better

Certain advanced reporting and customisation features are a bit limited compared to larger enterprise CRMs. Given the available features, pricing is also on the higher side.

Problem solved

It solves the problem of sales data being fragmented across different deals and automates a lot of manual work. The integration with Google add-ons is very beneficial. Overall the CRM is clean, neat, and engaging.

Arulmurugan K. · Sales and Marketing

Bottom line: Copper wins on Google Workspace integration breadth – Google Calendar, Meet, Drive all work seamlessly. But the $59 effective price for full features and limited automation make it a weaker choice for outbound sales teams.

3. Salesflare – best for automated data entry in Gmail

Best for: B2B teams that want minimal manual data entry and work from Gmail and LinkedIn.

Salesflare has the highest G2 rating in this comparison (4.8/5), largely thanks to automatic data entry. It builds contact profiles from emails, meetings, and email signatures, and a Gmail sidebar gives access to CRM records from the inbox.

Google Workspace integration

• Gmail sidebar for viewing and updating records
• Automatic sync of sent and received emails to the right contacts
• Email tracking, including website visits after a link click
• Templates and automated email sequences sent from Gmail
• Google Calendar sync, with meetings logged automatically
• Relationship-strength scores based on email traffic

Pros

• Highest G2 rating here, with consistent praise for ease of use
• Most automated contact and timeline building in this comparison
• Setup takes under 30 minutes
• Full-featured mobile app

Cons

• Narrower Workspace coverage than NetHunt or Copper; Drive and Meet support is limited
• Multi-step workflows and permissions require the Pro plan
• Built for B2B sales; less suited to other use cases

Pricing

What Users Say

G2★★★★★ 4.8 / 5

What they like

Salesflare is a lightweight, automation-driven CRM that automatically fills in contacts and timelines from emails, meetings, and calls — so sales teams spend less time on admin work and more time selling.

What could be better

It could use a bit more customisation and better support for larger teams — otherwise, everything is good.

Problem solved

It eliminates manual data entry and provides a clean drag-and-drop pipeline view with full communication history, so everyone knows the status of every deal. Automated reminders keep deals moving, and data stays up to date because it's collected automatically.

Pratik M. · Senior Software Engineering

Bottom line: If your team hates manual data entry and lives in Gmail, Salesflare is the most automated solution available. The G2 rating reflects genuine user satisfaction. The weakness is Google Workspace breadth – it does not cover Meet or Drive as deeply as NetHunt or Copper.

4. Nutshell – best affordable all-in-one CRM with Google integration

Best for: small and mid-sized businesses that want solid core CRM features and Google integration at the lowest entry price.

Nutshell ties Salesflare at 82/100 by a different route: top core CRM features (20/20) and strong value (8/10), with a lighter Gmail experience. Plans start at $13/user/month, with unlimited contacts and storage on every paid plan.

Google Workspace integration

• Gmail Chrome extension with a sidebar for contacts and deals
• Two-way Gmail sync, logging emails to CRM contacts
• Email templates available in Gmail
• Two-way Google Calendar and Google Contacts sync
• Google Meet integration with AI meeting summaries linked to contacts
• Google Sheets export

Pros

• Lowest entry price among the paid CRMs here
• AI summaries for Google Meet calls built into the CRM
• Strong pipeline management, reporting, and mobile app
• Built-in email marketing, web chat, and SMS

Cons

• Gmail integration feels less native than NetHunt or Copper
• No multi-channel sequences (email plus WhatsApp or LinkedIn)
• Automation is less powerful than NetHunt or HubSpot

Pricing

What Users Say

G2★★★★☆ 4.3 / 5

What they like

Nutshell keeps leads organised and maintains clear documentation of all interactions. The click-to-call feature logs every call with full transcripts, so you always know what was said and by whom. It also streamlines email outreach and is easy to pick up — even as capabilities keep growing.

What could be better

Call quality can be inconsistent — occasional drops and issues with AI transcripts not saving properly. That said, support resolved the transcript issue the same day it was reported.

Problem solved

Nutshell manages multiple businesses under one CRM — lead generation, call logging, click-to-call, documentation, and email outreach all in one place.

Verified User · Construction · Small business (50 or fewer emp.)

Bottom line: Nutshell is the best value-for-money Google CRM. If budget is a priority and you don't need deep Gmail-native functionality, it delivers strong CRM and solid Google integration at the lowest price on this list.

5. Zoho CRM – best feature-rich option on a budget

Best for: teams that need advanced CRM features — AI, custom modules, deep analytics — and can invest time in setup.

Zoho CRM offers the broadest feature set and the best pricing here: free for up to 3 users, with paid plans from $14/user/month. The trade-off is setup effort. Teams often need IT help to configure it fully.

Google Workspace integration

• Gmail sidebar showing Zoho contact and deal data
• Gmail messages logged to Zoho records
• Two-way Google Calendar and Google Contacts sync
• Google Drive and Docs files attached to records
• Export to Google Sheets

Pros

• Free plan for 3 users; paid plans from $14/user/month
• Zia AI, custom modules, Blueprint process rules, and Canvas UI designer
• Strong automation for complex workflows

Cons

• Gmail integration is a connected sidebar, not a native experience
• Steep learning curve and long setup
• Customer support rated lower than competitors on G2

Pricing

What Users Say

G2★★★★☆ 4.1 / 5

What they like

Zoho CRM is intuitive and easy to navigate — leads, clients, and inventory all in one place. Setting sales goals for employees, built-in AI in the email feature, and an easy initial setup are all highlights. Pricing is affordable, with a nonprofit discount that makes it especially accessible for budget-conscious organisations.

What could be better

The sheer number of features can make navigation slower than expected — it sometimes takes a while to find exactly what you need.

Problem solved

Keeps all leads, clients, and inventory centralised in one platform — making day-to-day management efficient and easy to maintain.

Kristina Y. · Program & Product Lead | US Executive Director

Bottom line: Zoho CRM is the right choice if you need enterprise-level features on a startup budget. But if native Gmail experience is your priority, Zoho will disappoint – its Google integration is functional, not seamless.

6. Streak CRM – best for solo users and simple Gmail pipelines

Best for: freelancers, individuals, and very small teams that want a lightweight CRM entirely inside Gmail.

Streak builds pipelines directly into Gmail, with no separate app. It scores 28/30 on Gmail integration, level with Copper and Salesflare and second only to NetHunt. Streak reports more than 750,000 users.

Google Workspace integration

• Pipelines and contact lists built directly into Gmail, next to Mail, Chat, and Meet
• Team-wide email logging, so every deal shows the full email history
• Pipeline and stage tags on emails in the inbox
• Mail merge, snippets, and open and link tracking from Gmail compose
• Thread splitter and scheduled sending inside Gmail

Pros

• No separate interface to learn
• Free email tools (tracking, snippets, mail merge up to 50/day) for individuals
• Strong email tracking and mail merge

Cons

• The free plan has no CRM pipeline; pipelines start at $49/user/month
• Automations and integrations only on Pro+ ($69/user/month)
• No multi-channel sequences
• Pipelines get cluttered at scale, and reports are basic
• Enterprise plan requires at least 10 users
• Limited customization

Pricing

What Users Say

G2★★★★☆ 4.4 / 5

What they like

Streak is incredibly easy to use — the Gmail plugin puts everything right in the inbox, making it effortless to move things where they need to go. The inbox integration is the standout feature and a genuine no-brainer for Gmail users.

What could be better

The plugin can cause Gmail to lag — it appears to run background processes even when not actively in use. Honest enough to admit occasionally disabling it on days when it isn't needed.

Problem solved

Makes it simple to add CRM notes and contacts without leaving Gmail — keeping the team informed and tasks managed with minimal friction.

Alex M. · Owner

Bottom line: Streak is the best CRM for Gmail users who work alone or in very small teams and want zero learning curve. Once your team grows beyond 5 people or you need automation beyond mail merge, consider NetHunt or Copper.

7. HubSpot CRM – best for marketing-heavy teams

Best for: Teams that prioritize marketing automation, content tracking, and lead nurturing over deep Gmail-native functionality.

HubSpot ranks last in this comparison only because the criterion is Google Workspace fit. As a platform, HubSpot CRM offers strong features and a generous free plan. But it wasn't built around Google Workspace: its Gmail (18/30) and Workspace (11/25) scores are the lowest here.

Google Workspace integration

• Gmail extension (sidebar) for logging and tracking emails to contacts and deals
• Email templates from Gmail; sequences from the Professional plan
• Meeting scheduler synced with Google Calendar
• Google Contacts sync
• Core CRM functions — pipelines, reporting, marketing tools — run in HubSpot's own web app

Pros

• Best-in-class marketing automation and lead nurturing
• Generous free plan – contacts, pipeline, basic reporting included
• Largest ecosystem of integrations of any CRM on this list

Cons

• Gmail integration is a sidebar, not a native experience – lowest score on this criterion
• Google Workspace integration breadth is weakest on this list (11/25)
• Sequences and workflows start on Professional (about $90/seat/month plus a one-time onboarding fee)
• Overkill for teams that just want a Gmail-based sales CRM
• Limited customer support on lower-tier plans

Pricing

What Users Say

G2★★★★☆ 4.4 / 5

What they like

HubSpot Sales Hub is clearly structured and intuitive — information never gets lost or buried. Strong integrations with other tools make for a smooth, connected workflow across the team.

What could be better

Flexibility for specific workflow needs could be improved. That said, the team is responsive to feedback and proactive about suggesting workarounds when limitations come up.

Problem solved

Standardises and streamlines team workflows in a way that's easy to set up and share. Especially valuable for onboarding — new hires get up to speed quickly and can contribute from day one without a steep learning curve.

Andrew B. · Customer Success Manager

Bottom line: HubSpot is a great CRM – but not a Google CRM. If your team runs on Gmail and Google Workspace, HubSpot will feel disconnected from your daily workflow. Choose it only if marketing automation is your top priority over Google integration depth.

Other Google CRM software to consider

These CRM tools also connect to Gmail and Google Calendar but didn't make the top 7, mostly because Google Workspace isn't central to how they work.

How we scored each Google CRM

We scored every CRM on 20 criteria, each rated 0–5 (5 = full native support, 3 = partial or through a third-party tool, 1 = limited, 0 = missing). Criteria are grouped into five categories, weighted by how much each matters to a team working in Google Workspace.

Data sources: official product documentation, G2.com reviews (verified users only), Capterra, Score Justifications by NetHunt

Reddit r/CRMSoftware, Chrome Web Store ratings, and our own hands-on testing.

Full scores: CRMs for Google Workspace ranked

How to choose a CRM for Google Workspace

The best CRM for Google Workspace depends entirely on your team's size, workflow, and priorities. These CRMs for Google users cover every use case – here is how to choose:

• You want to live entirely in Gmail and hate switching tabs: NetHunt CRM or Copper. Both offer the deepest native Gmail experience. Choose NetHunt for outbound automation and multi-channel sequences; choose Copper if your entire team is on Google Workspace and manages long-term relationships.
• You want to use Google Workspace as a CRM hub with zero data entry: Copper CRM. It captures contacts from Gmail activity and email signatures automatically. Best for Google Workspace users who need deep CRM integration with Google Workspace tools built in.
• You hate manual data entry and want maximum automation: Salesflare. Its email-to-contact automation is the most sophisticated on this list. Strong CRM integration works directly from Google, across email, calendar, and contacts.
• You are a small business on a tight budget: Nutshell ($13/user) or Zoho CRM (free up to 3 users). Both are among the best CRMs for Google users who need solid integration with Google at the lowest price points.
• You are a solo user or a 2-person team: Streak CRM. Zero learning curve and built for Gmail; free email tools, with pipelines from $49/user/month. The simplest way for a solo operator to integrate with Google Workspace without paying for tools they won't use.
• Marketing automation is more important than Gmail depth: HubSpot. Its marketing tools are in a different class – but the integration with Google workspace is shallow compared to the other tools on this list.

Not sure which fits? The Google Workspace Marketplace lists verified apps for each Google product. Any of the best CRMs for Google listed here are available there – use it to read verified reviews from other Google Workspace users before committing.

Final verdict

For most teams running on Google Workspace environment, NetHunt CRM is the strongest all-round choice and a top CRM for Google – the only tool scoring 30/30 on Gmail integration, with full automation, multi-channel sequences, and transparent pricing. Copper is the runner-up if your entire team is on Google and you value zero data entry above outbound capability.

If budget is the deciding factor, Nutshell at $13/user/month delivers surprising value for a small business. And if you are a solo user who just wants to get organized, Streak gets you a Gmail pipeline with almost no setup.

Try NetHunt CRM free for 14 days – no credit card required.

Google CRM: FAQ