11 Best HubSpot Alternatives for Small Business

Tired of HubSpot’s high pricing, paywalls, and complexity? Explore the best HubSpot CRM alternatives in 2026.

HubSpot is powerful but for many growing businesses, it’s also overpriced, rigid, and locked behind endless feature paywalls.

Sound familiar?

If your CRM bills keep climbing or half the tools you need require another paid upgrade, it’s time to look for HubSpot alternatives that actually fit your growth stage and budget.

I’ve compared the top HubSpot alternatives for 2026, highlighting which ones solve HubSpot’s biggest problems — and why NetHunt CRM ranks as the #1 replacement.

This guide helps you find the best HubSpot alternative based on real workflows and shows how different tools compare vs HubSpot in practice.

List of Best 11 HubSpot CRM alternative for small business

• NetHunt CRM
• folk CRM
• Pipedrive
• Zoho CRM
• Freshsales
• ActiveCampaign
• Agile CRM
• Brevo
• EngageBay
• GetResponse
• Omnisend

Why businesses choose HubSpot CRM, not an alternative to HubSpot

Before switching, it’s important to understand why HubSpot is one of the most widely used CRM platforms — and when it actually makes sense to use it. HubSpot is one of the most recognized platforms in the market, especially for companies investing heavily in inbound marketing.

1. For Advanced Marketing Automation

HubSpot is built for teams running complex, multi-step marketing automation at scale using advanced marketing automation tools.

What it’s used for:

• Building behavior-based workflows (e.g. demo booked → email sequence → sales task)
• Segmenting audiences dynamically based on lifecycle stage or engagement
• Running multi-channel campaigns with centralized control

Alternatives: NetHunt CRM, ActiveCampaign, Brevo

2. For Structured Sales Workflows

HubSpot helps teams standardize and manage HubSpot sales processes across pipelines.

What it’s used for:

• Standardizing deal stages and qualification criteria across reps
• Automating lead handoff from marketing to sales
• Tracking pipeline health, conversion rates, and forecast accuracy

Alternatives: NetHunt CRM, Pipedrive, Freshsales

3. For Lead Generation (Inbound + Outbound)

HubSpot combines inbound marketing and outbound sales in one system, making it a strong marketing tool for growing companies.

What it’s used for:

• Capturing inbound leads from forms, landing pages, and content
• Running outbound email sequences with tracking and follow-ups
• Managing the full journey from first touch → qualification → deal

Alternatives: NetHunt CRM, ActiveCampaign, Pipedrive

4. For Advanced Reporting & Attribution

HubSpot provides strong analytics for tracking performance across channels and for the entire customer journey as a comprehensive CRM.

What it’s used for:

• Mapping which channels (ads, SEO, outbound) actually drive revenue
• Tracking deal progression across the funnel with conversion benchmarks
• Building attribution models (first-touch, last-touch, multi-touch) to optimize spend

Alternatives: NetHunt CRM (with BI tools), Zoho CRM

Reasons to switch to HubSpot alternatives

There are four main reasons why users look for top HubSpot alternatives and other flexible alternatives.

1. High and unpredictable costs

HubSpot’s pricing rarely stays “starter-level” for long. What begins as a free HubSpot setup quickly expands into:

• Paid upgrades for automation and reporting
• Contact-based billing as your database grows
• Additional “Hubs” to unlock essential features

Teams often need just one capability — like email marketing automation or lead routing — but are forced into higher-tier plans.

As a result: costs scale faster than the business, and companies end up paying for functionality they don’t fully use — even though HubSpot offers a wide feature set.

2. Complexity That Slows Down Execution

HubSpot is a comprehensive CRM, but many teams experience it as operationally heavy. Even simple changes — like adjusting pipelines, fields, or workflows — require:

• Setup and permissions
• Structured configuration
• Ongoing maintenance

In practice, teams become dependent on admins or consultants, which slows down execution — especially compared to alternatives like NetHunt CRM or Pipedrive.

3. Feature gating & limited flexibility

HubSpot doesn’t lack features — but access to them is tiered.

Common limitations include:

• Restricted customization on lower plans
• Automation locked behind upgrades
• Limited flexibility across pipelines and data structure

Teams often need to:

• Customize multiple pipelines (sales, partnerships, hiring)
• Structure data in a way that reflects their process

As a result: instead of adapting the CRM to the business, teams adapt their processes to HubSpot — or upgrade to unlock flexibility, because HubSpot lacks flexibility on lower tiers.

4. Loss of Control: support, data & scaling

As businesses grow, they expect more control over their system — but often face limitations.

Typical friction points:

• Slower or less personalized support on lower tiers
• Rigid billing and contract structures
• Limitations around data export or system changes

As a result: teams feel locked into the system, with less flexibility to adapt, migrate, or scale on their own terms — which is why many teams start using HubSpot differently than intended.

11 Best HubSpot alternatives and competitors

Here’s my list of the 11 best alternatives to HubSpot after evaluating 30+ CRM tools on the market — including options for different industries and CRM software for small businesses.

Quick comparison of alternatives to HubSpot:

NetHunt CRM — best alternative to HubSpot

Disclosure: NetHunt CRM is our own product, but this review is written to explain as clearly as possible where it is the best alternative to HubSpot and where HubSpot may still be the stronger choice.

NetHunt CRM is a Gmail-native CRM built for teams that want to manage sales, communication, and internal workflows without leaving Google Workspace — making it a great HubSpot alternative for teams focused on execution. It is especially strong for companies that want CRM flexibility without paying extra to unlock basic customization or automation.

Best for
Small to mid-sized businesses, B2B sales teams, service businesses, and operations-heavy teams that work in Gmail every day.

Testing and usability compared to HubSpot
NetHunt is easier to start with because your team works inside Gmail instead of learning a separate system. In practice, this means managers can create deals from emails, update records, and track communication in the same place they already use every day. It also makes day-to-day changes easier: if you need to add a field, adjust a view, or update a workflow, you usually don’t need technical help or a dedicated CRM admin. For small and lean teams, this reduces setup time, training effort, and dependency on one person who “owns” the system. Compared to HubSpot, NetHunt is less broad, but more direct and easier to manage in daily work — and for many teams, it actually beats HubSpot in usability.

Key features

• Multiple pipelines for sales, hiring, partnerships, and support
• Custom fields and fully flexible data structure
• Automation for follow-ups, lead assignment, task creation and more
• Workflow triggers based on emails, deal stages, and form submissions
• Centralized communication across email, WhatsApp, Telegram, calls, and socials
• Deep Gmail integration (create deals from emails, track all communication)
• Reporting on pipeline performance and team activity
• Integration with Google Workspace and external tools

Pricing

• Starts at $24/user/month when billed annually
• $30/user/month when billed monthly

NetHunt CRM pros:

• Full Gmail integration and Google Workspace sync
• Flexible pipelines, fields, and automations
• Simple pricing — no contact-based surprises
• Multi-channel communication and notifications
• Helpful human support on every plan

NetHunt CRM cons:

• Advanced reporting is not its strongest native area
• Less suitable than HubSpot for heavy inbound marketing teams
• No permanent free plan (14-day trial available) — unlike free HubSpot, which offers a limited entry-level version

Quick comparison NetHunt CRM vs HubSpot

What users say, G2 review

It keeps my entire sales pipeline organized within Gmail, bringing together all client emails, notes, and deal stages in a single location. This helps me avoid a cluttered inbox and makes sure I never overlook a follow-up.Review collected by and hosted on G2.com. - gulshan d.

Final verdict
NetHunt CRM is a better choice when the team wants a CRM that supports daily execution: sales, outreach, account management, internal handoffs, and custom pipelines without extra complexity or enterprise-style pricing. HubSpot is the better choice when advanced marketing automation, attribution, and a broader all-in-one growth stack matter more than Gmail-first simplicity — but HubSpot may be excessive for smaller teams.

folk CRM

folk CRM is a CRM for startups for managing contacts, outreach, and collaboration. It works best as a lightweight relationship management system, not as a pipeline-first CRM for structured sales teams.

Best for

Founders, partnerships, agencies, recruiters — teams managing people and conversations rather than structured deals.

Testing and usability compared to HubSpot

folk is much easier to start with than HubSpot. You can import contacts, organize lists, and begin outreach quickly, without much setup. But that simplicity comes with a trade-off: compared to HubSpot, folk is less suitable for teams that need formal deal stages, sales forecasting, or strict process control.

Key features

• Contact lists and tagging instead of structured pipelines
• Basic automation for reminders and outreach
• Email-based communication tracking
• LinkedIn integration and outreach
• Email integration for managing conversations
• Minimal reporting and analytics
• Integrations with productivity and outreach tools

Pricing

• Starts at $24 /member/month when billed annually
• $30 /member/month when billed monthly

Pros

• Extremely easy to start
• Great for relationship management
• Flexible and collaborative

Cons

• Weak for structured sales processes
• Limited automation and reporting
• Not suitable as a full CRM for scaling teams

What users say, G2 review

The best aspect of this platform is that it's a very modern and lightweight CRM to manage leads across the lifecycle. Their interface is very clean, and organising contacts in this platform is easy and detailed. I also like the tracking mechanism for this CRM platform, from tracking the lead communication to engagement and follow-ups, with chrome extension and LinkedIn integration is very effective to track the lead communication and engagement in social media channels as well. - Verified User in Oil & Energy

Final verdict

folk is best for teams focused on relationships, networking, partnerships, or founder-led outreach. HubSpot is better for companies that need a true sales CRM with structured pipelines, automation, and reporting — especially if your process goes beyond relationship management and requires business management.

Pipedrive

100 000 companies are already using Pipedrive. As a HubSpot competitor, Pipedrive offers robust sales pipeline management and team collaboration features. Pipedrive is best for teams focused on sales execution and pipeline visibility — making it one of the top HubSpot alternatives for sales-driven teams. It also offers good project management, however, as a separate CRM feature (the add-on costs $8 per month).

Best for

Sales teams that need structure, visibility, and discipline in their pipeline, especially in outbound or transactional sales.

Testing and usability compared to HubSpot

Pipedrive is noticeably easier to adopt than HubSpot for sales teams. You can set up pipelines and start moving deals within hours, without training or admin support. The interface is focused and distraction-free, which helps reps stay consistent with follow-ups and activities.

However, usability drops when teams try to go beyond sales. Managing marketing, support, or complex workflows requires additional tools or workarounds.

Key features

• Intuitive drag-and-drop sales pipelines
• Activity-based selling with reminders and next-step prompts
• AI-powered deal insights and forecasting
• Adaptable pipelines, custom fields, and deal stages to match your exact sales flow
• 350+ app integrations, including Google Workspace and Slack

Pricing

• Starts at $14/user/month when billed annually
• $24/user/month when billed monthly

Pipedrive pros

• Easy to use and quick onboarding
• Strong pipeline visibility and sales process focus
• Strong mobile app for on-the-go updates

Pipedrive cons

• Automation and marketing features require higher-tier plans or add-ons
• Costs increase with add-ons for email marketing feature
• Customization is an option for higher plans (more expensive)

Quick comparison Pipedrive vs HubSpot

Parameter	Pipedrive	HubSpot
Pricing	Lower entry, add-ons increase cost	Higher, scales with hubs and contacts
Usability	Very easy for sales teams	Broader but more complex
Automation	Basic, sales-focused	Advanced, especially for marketing
Onboarding	Very fast	Moderate
Flexibility	Strong for sales pipelines only	Strong, but often tier-dependent

What users say, G2 review

I love this platform for its user friendly interface. This platform enhances productivity by making the platform relatively simple. I also love the ability of this platform to integrate with much needed google platform. This greatly enhances the robustness of this platform. The capability of this platform to import data is really useful which allows continuity of the task effectively. The ability of this platform to pipeline the activity and schedule it is one key features that enhances the capability of the team. - Konjengbam M.

Final verdict

Pipedrive is best for teams focused on sales execution and pipeline visibility. HubSpot is a better fit if you need marketing, automation, and full customer journey management in one system.

Zoho CRM

In the HubSpot competition, Zoho CRM is known as a system that offers a similar suite of features as HubSpot but at a more affordable price point. This comprehensive tool is also a way more cost-effective solution for large-level enterprises compared to Microsoft Dynamics and Salesforce. Zoho CRM is often chosen by teams that want to compare HubSpot with a more customizable and cost-effective ecosystem.

Best for

Companies that want an all-in-one system with strong customization at a lower cost than HubSpot.

Testing and usability compared to HubSpot

Zoho offers more flexibility for the price, but it’s harder to learn. Compared to HubSpot, setup takes longer and requires more configuration. Teams often need time to understand how modules, workflows, and integrations fit together.

Key features

• Multiple pipelines and custom modules for different business processes
• Advanced automation across deals, contacts, and workflows
• Communication through email and Zoho ecosystem tools
• Email integration for tracking conversations
• Strong reporting, dashboards, and performance tracking
• Integration with Zoho apps and third-party tools 

Pricing

• Starts at €14/user/month when paid annually
• €20/user/month when paid monthly

Zoho CRM pros

• Integrates with 50+ Zoho apps for finance, email, campaigns, and more.
• Affordable pricing with a modular approach. Get detailed insights into revenue, forecasting, and rep performance.

Zoho CRM cons

• Steeper learning curve and sometimes slow performance on larger teams
• User interface can feel cluttered

Quick comparison Zoho vs HubSpot

What users say, G2 review

What I like best about Zoho CRM is how easy it is to use while still being powerful. It doesn’t feel overly complicated, even for someone who’s not very technical, but at the same time it offers all the features needed to manage leads, track deals, and automate daily tasks. - Arpit S.

Final verdict

Best for flexibility and cost. HubSpot is better for ease of use and faster onboarding.

Freshsales

A product by Freshworks, Freshsales is a cheaper alternative to HubSpot that helps businesses generate more leads, capture, qualify, and track them. With Kanban views and drag-and-drop cards, managing leads and pipelines has never been easier. Freshsales is a strong option if you’re looking for a more affordable HubSpot alternative with built-in communication features.

Plus, users can get AI-powered insights with the help of the Freddy AI assistant.

Best for

Sales teams that want calling, email, and automation in one system without high costs.

Testing and usability compared to HubSpot

Freshsales gives more built-in sales features at a lower price, but the interface can feel more cluttered. Compared to HubSpot, it’s less polished but more cost-efficient for sales-focused teams.

Key features

Freshsales brings sales automation, AI prioritization, and integrated communications into one modern, sales-centric CRM.

• Freddy AI – assistant that offers insights, highlights the hottest leads, and even generates personalized emails
• Built-in сalling & Email. Communicate directly within the CRM with your leads and partners.
• Visual and customizable sales pipeline for managing deal flow.
• Automated sequences to save time and boost follow-up.
• Website tracking to see who visits your site and what pages they view.
• Advanced custom reporting. Track sales activities, pipeline health, and team performance.

Pricing

• Starts at $9/user/month, billed annually
• $11/user/month, billed monthly

Freshsales CRM pros

• AI tools help prioritize high-value leads
• Centralized communication 
• Friendly, modern interface for quick onboarding
• Affordable for small to mid-sized teams

Freshsales CRM cons

• Advanced customization only in upper plans
• Limited native features for marketing or service
• Full potential tied to Freshworks ecosystem

Quick comparison Freshsales vs HubSpot

What users say, G2 review

I use Freshsales for management because it offers easy access to my working contacts management and sales management services. I like how easy it is to use; just a tap and almost all work is done. There are many more features in the application like managing our work, setting reminders, or even automating some tasks with it. The initial setup was very easy. Overall, compared to Zoho CRM, Freshsales is much easier to use. - Sahil B.

Final verdict

Best for sales teams with communication needs. HubSpot is better for marketing-driven workflows.

ActiveCampaign

ActiveCampaign is excellent for businesses seeking a full-featured, all-in-one CRM and marketing automation platform with strong sales and customer journey tools — a great alternative for users frustrated by HubSpot’s complexity or limited customization. ActiveCampaign is ideal if your priority is email marketing automation and advanced email marketing and automation workflows.

Best for

Teams focused on email marketing, segmentation, and customer journeys.

Testing and usability compared to HubSpot

More powerful for automation than HubSpot, but harder to set up. The CRM is functional, but clearly secondary to marketing features.

Key features

• Customizable, visual sales pipelines with deal tracking and forecasting
• AI-enabled lead scoring and predictive insights for prioritizing deals
• Automation workflows for deal creation, task assignments, and personalized email outreach
• Multichannel campaign automation including email, SMS, and site messaging
• Built-in segmentation, contact tagging, and attribution reporting
• Shared inbox and team collaboration tools
• Integration with WordPress, Shopify, Facebook, Google, Slack, and more

Pricing

• Starts at $15/month when billed annually (only for emails)
• $112/month (for emails + WhatsApp)

ActiveCampaign Pros

• Powerful marketing and sales automation combined in one platform
• AI-driven sales insights help prioritize leads and optimize sales efforts
• Extensive integrations and strong support with training resources

ActiveCampaign Cons

• Marketing automation and advanced CRM features only fully available on higher-tier plans
• Interface can feel complex for users only needing basic CRM functions
• Custom form builders and website tracking require CSS knowledge for styling

Quick comparison ActiveCampaign vs HubSpot

What users say, G2 review

What I like most is how powerful and flexible the automation system is. I can build highly personalized email sequences based on user behavior, which makes my marketing feel much more relevant and effective. It’s not just email marketing – it’s a complete system to guide leads through a structured journey. The tagging and segmentation options are especially useful and give me full control over my audience. - Nadine T.

Final verdict

Best for advanced marketing automation. HubSpot is better as a full CRM platform.

Agile CRM

Agile CRM is a budget all-in-one platform that combines sales, marketing, and support features in one system. Its main appeal is cost, not depth or polish. Agile CRM is a budget-friendly option for teams looking for alternatives for 2026 that combine multiple functions in one tool.

Best for

Startups and small businesses looking for an affordable all-in-one solution.

Testing and usability compared to HubSpot

Agile CRM is much cheaper and simpler than HubSpot, which makes it appealing for small teams and early-stage businesses. But compared to HubSpot, the product feels more dated and less refined. It can cover basic needs, but reporting, user experience, and long-term scalability are noticeably weaker.

Key features

• Basic pipelines for sales tracking
• Built-in automation for marketing and tasks
• Email and telephony communication
• Email integration
• Basic reporting and dashboards
• All-in-one toolset (sales, marketing, support)

Pricing

Offers free plan. Starter plan for $14.99/user/month when paid monthly ($9.99/user/month, paid annually)

Agile CRM pros

• Great all-in-one platform for small businesses
• Competitive pricing with many features included
• Powerful marketing automation for the cost
• Free plan for up to 10 users is generous

Agile CRM cons

• Email builders lack flexibility
• Poor reporting tools
• The software for Android users needs proper optimization
• Poor ticketing system compared to Zend Desk and Zoho Desk

Quick comparison Agile CRM vs HubSpot

What users say, G2 review

I use Agile CRM because it's affordable and offers good value for small teams. I appreciate its all-in-one toolset with solid automation capabilities. Workflow and marketing automation are very valuable to me. The platform is designed to connect small and medium-sized businesses with users effectively. - Anurag C.

Final verdict

Agile CRM is best for startups that want a low-cost all-in-one tool and can accept limitations in UX, reporting, and scale. HubSpot is the better fit for growing teams that need a more polished and scalable platform.

Brevo

Brevo is primarily a communication and marketing platform with CRM elements. It is strong for email and SMS campaigns, but it is not a full CRM built for sales teams. Brevo is better positioned as a communication platform for email marketing campaigns rather than a full sales CRM.

Best for

Teams focused on campaigns and communication rather than sales pipelines.

Testing and usability compared to HubSpot

Brevo is simpler and easier to use than HubSpot for campaign execution. Teams can launch email and SMS workflows quickly without dealing with a complex system. The trade-off is that compared to HubSpot, its CRM layer is much lighter and less suitable for managing structured sales pipelines or multi-stage B2B processes.

Key features

• Basic CRM functionality
• Strong email and SMS automation
• Campaign-focused communication workflows
• Email integration
• Campaign analytics and reporting
• Integrations with marketing tools

Pricing

• Starts at $8.08/user/month when paid annually
• $9/user/month when paid monthly

Pros

• Strong messaging capabilities
• Easy campaign setup
• Affordable

Cons

• Weak CRM functionality
• Not suitable for sales teams
• Limited reporting beyond campaigns

Quick comparison Brevo vs HubSpot

What users say, G2 review

From the first moment, I was struck by how intuitive the entire platform was, combined with the power it offers in terms of functionalities. Additionally, it is also offered in Spanish from Spain, and the support as well. And without a doubt, it also has very good prices for everything it offers. The possibility of SMTP gives us the ability to integrate it with another tool we use. It works quickly and is reliable. Its AI services have helped me at times, especially in support, where it has helped me find the information I needed without having to navigate through all the help. - Álvaro V.

Final verdict

Brevo is best for teams where communication and campaigns matter more than sales pipeline management. HubSpot is a better choice if you need a true CRM for sales, marketing, and customer journey tracking in one system.

EngageBay

EngageBay is a cheaper HubSpot-style all-in-one suite that combines sales, marketing, and support tools. It follows a similar “everything in one place” logic, but with a lower price and a less mature product experience. EngageBay is often considered by teams looking for a cheaper HubSpot-style solution with similar structure.

Best for

Small businesses looking for a cheaper alternative to HubSpot.

Testing and usability compared to HubSpot

EngageBay is attractive for small businesses because it offers a familiar all-in-one setup without HubSpot-level pricing. But compared to HubSpot, the product is less polished, less consistent in UX, and not as mature when teams start building more complex workflows.

Key features

• Standard pipelines for sales processes
• Marketing and sales automation
• Email communication tracking
• Email integration
• Basic reporting and dashboards
• All-in-one functionality across teams

Pricing

• Offers free plan
• $11.95/user/month when billed annually
• $12.99/user/month when billed monthly

Pros

• Affordable all-in-one solution
• Good feature coverage
• Easy setup

Cons

• UX not as polished
• Some features feel limited
• Less scalable

Quick comparison EngageBay vs HubSpot

What users say, G2 review

The email automation and CRM pipeline are the big wins for me. Coming from a messy mix of Spreadsheets and Mailchimp, having everything in one place is a relief. I can build a landing page and have the lead automatically drop into my sales funnel without any manual data entry. Its' surprisingly powerful an all in one tool, especially the visual sequences builder which makes setting up follow ups feels very logical. - Elaria Taitague R.

Final verdict

EngageBay is best for small businesses that want a lower-cost HubSpot-style suite and can accept some trade-offs in polish and maturity. HubSpot is better for teams that need a more refined, stable, and scalable system.

GetResponse

GetResponse is a lead generation and funnel-building platform with CRM elements. It is much closer to a marketing tool than to a sales CRM. GetResponse is focused on email marketing campaigns and lead generation rather than full sales pipeline management.

Best for

Teams focused on email campaigns, landing pages, and lead generation.

Testing and usability compared to HubSpot

GetResponse is easier to use than HubSpot for landing pages, email campaigns, webinars, and lead capture. But compared to HubSpot, it is not as strong for pipeline management, deal tracking, or sales process control. It works better as a lead-gen engine than as a system of record for sales teams.

Key features:

• Limited CRM pipelines
• Strong marketing automation
• Email and funnel-based workflows
• Email integration
• Campaign analytics
• Lead generation tools (forms, landing pages)

Pricing:

• Starts at €13.12/month when paid annually
• €16/month when paid monthly

Pros

• Strong lead generation tools
• Easy campaign setup
• Good automation

Cons

• CRM is limited
• Not suitable for sales teams
• Weak pipeline management

Quick comparison GetResponse vs HubSpot

Parameter	GetResponse	HubSpot
Pricing	Lower	Higher
Usability	Easy for marketing	Broader
Automation	Strong for campaigns	Broader
Onboarding	Fast	Moderate
Flexibility	Limited CRM	Full system

What users say, G2 review

It’s very easy to work with, and it offers a lot of templates that I can use. It also integrates smoothly with my other services. The price is very accessible for all the features it comes with. Whenever I’ve run into an issue, the support team has been very helpful and has resolved the problem within minutes. - Jua C.

Final verdict

GetResponse is best for teams focused on lead generation, funnels, and campaign execution. HubSpot is better for companies that need stronger alignment between marketing, sales, and pipeline management.

Omnisend

Omnisend is an ecommerce lifecycle marketing platform built for retention, repeat purchases, and store revenue. It is not really a HubSpot replacement for B2B teams. Omnisend is a strong HubSpot alternative for ecommerce and Omnisend is a great HubSpot replacement specifically for online stores.

Best for

Online stores and ecommerce businesses.

Testing and usability compared to HubSpot

Omnisend is much easier than HubSpot for ecommerce use cases like cart recovery, post-purchase flows, and email/SMS retention campaigns. But compared to HubSpot, it is highly specialized. It is not designed for B2B sales workflows, account management, or complex multi-team CRM processes.

Key features: 

• Minimal CRM functionality
• Ecommerce automation flows (cart recovery, retention)
• Email and SMS communication
• Email integration
• Revenue-focused analytics
• Ecommerce integrations

Pricing:

• Starts at $11.20 per month (if you pay 3 month upfront)
• $16 per month when billed monthly

Pros

• Strong ecommerce automation
• Easy to use
• Good revenue tracking

Cons

• Not a full CRM
• Not suitable for B2B
• Limited flexibility outside ecommerce

Quick comparison Omnisend vs HubSpot

What users say, G2 review

What I like best about Omnisend is their support team. Deniz, in particular, helped me migrate from Brevo to Omnisend. I had previously gone through migration from Mailchimp to Brevo and it was quite a painful process back then. This time, however Omnisend team handled everything for me, from the moment I filled out the form, the whole migration was completed within just a few days, and I barely felt the transition at all. - Margita V.

Final verdict

Omnisend is best for ecommerce brands focused on lifecycle marketing and retention. HubSpot is the better choice for B2B companies that need sales pipelines, reporting, and cross-team CRM workflows.

How to choose the right HubSpot alternative

Before switching, it’s worth stepping back and defining what you actually need from a CRM — especially if you’re comparing options through a vs HubSpot comparison.

A few things matter most in practice:

• How fast your team can start using it
  If setup takes weeks or requires a dedicated admin, it will slow you down from day one. Pay attention to how easy it is to edit records, adjust pipelines, or change automations without technical help.
• How pricing scales over time
  Look beyond the entry plan. Check what happens when your contact base grows or when you need basic automation or reporting — that’s where costs usually spike, especially if you’re trying to find a cheaper HubSpot or more affordable HubSpot alternative.
• How it fits into your daily tools
  Your CRM should work naturally with your email, messengers, and daily tools — especially if your marketing team relies on consistent communication workflows and marketing campaigns execution.
• What kind of support you’ll actually get
  When something breaks or blocks your workflow, response time matters more than documentation. Check if you can reach a real person — and how helpful the support actually is, not just how it’s described.
• How well it adapts to your processes
  You shouldn’t have to rebuild your workflows to fit the system. Look at the level of customization and how easily the CRM can adapt to your specific business needs. 

In the end, the best choice isn’t the most “advanced” CRM — it’s the one your team will actually use every day without friction.

Ready to consider all-in-one HubSpot alternative to meet business needs?

There are no tech headaches or a steep learning curve once you decide to switch from HubSpot to NetHunt. Just follow these few simple steps:

• Get Set Up. Sign up for your NetHunt CRM account and install the Chrome extension. Connect it to your Gmail to bring your new CRM right into your inbox.
• Import and organize your data. Bring in your contacts, deals, and companies from HubSpot or start fresh and add new leads.
• Automate and collaborate. Invite your team, assign roles, and set permissions. Then build smart workflows to automate routine tasks and boost productivity.

Further, track everything with powerful reports and dashboards right out of the box.

Hubspot Alternative CRMs: FAQ