Gmail CRM: 10 Best CRM Systems that Transform Your Inbox into a Sales Powerhouse

Originally published September 30, 2024, updated November 20, 2024

Discover the top 10 Gmail CRM systems that transform your inbox into a powerful customer management tool.

Choosing the best Gmail CRM is more than just a technical decision. It's a strategic move that will impact how you manage leads, track deals, forecast revenue, and scale your operations. What can we say — the choice is important. It’s essential to approach it with care and consideration.

A CRM system that integrates with Gmail can (for sure!) help you sell more. Just look at the results NetHunt CRM’s clients achieved with this Gmail-integrated CRM:

• Recom increased its customer base x5 within 2 years.
• Powerglide saves 60 hours of work a week.
• Web-systems solutions achieved a 10x increase in lead generation efficiency.

We've made a list of top CRMs that integrate with Gmail to make it easier for you to decide. To do that, we’ve tested them all to give you an honest verdict. So, what are the best Gmail CRM systems out there? Let’s dive into the list and find out!

The 10 best Gmail CRM for your business

This table compares 10 Gmail CRM options – the level of CRM Gmail integration, key features along with their pros and cons, and pricing.

1.NetHunt CRM — the Best CRM For Gmail

NetHunt CRM offers the best CRM integration with Gmail. The platform lives inside your Gmail inbox.

Launched back in 2015, NetHunt CRM has quickly become a user-favorite, recognized by awards, badges, and bundles of positive online reviews. It also successfully passes the Google Security Assessment every year.

NetHunt CRM boasts a 4.7 rating on G2 and a 4.8 rating on Capterra.

In fact, NetHunt CRM is currently the best CRM with Gmail integration on these platforms.

NetHunt CRM’s popularity is down to its power and customisation potential. NetHunt offers the level of integration with Gmail you can’t get in any other CRM that works with Gmail, built inside and living in your inbox. NetHunt helps your business organize, automate, and grow without you having to switch tabs regularly. Everything you need is right there.

Unlike some other solutions, NetHunt CRM doesn’t simply focus on helping the sales team. It’s an excellent tool for Customer Support, Customer Success, and Marketing. You can bend the system to fit your exact business needs, taking advantage of many different features…

• Contact management functionality to store and segment contacts
• Multiple sales pipeline management and visualisation
• Collaborative functionality such as tasks, mentions, and shared databases
• Email marketing functionality like bulk emailing, email tracking, custom SMTP, email templates, and reporting
• Integrations with LinkedIn, Facebook Messenger and Intercom for lead generation
• Zapier integration to connect NetHunt CRM with tools that you love
• Sales automation functionality such as automated lead capture, automated task assignment and distribution, and notifications
• Drip campaigns to nurture leads automatically
• Reporting functionality to create different types of reports
• Integration with Google services like Data studio, Calendar, Drive, and Chat

Pros of NetHunt CRM

✅ A fully-fledged CRM system that integrates with Gmail seamlessly
✅ Extensive sales automation functionality, including lead capture, data entry, email auto-linking, and notifications
✅ Email marketing functionality, including bulk, tracking, templates, and drips
✅ Advanced contact management functionality like duplicate prevention feature
✅ Creation and management of multiple sales pipelines from within Gmail
✅ Integrations with Google Workspace and Contacts, LinkedIn, Data Studio, Intercom, and Facebook Messenger
✅ Highly customisable - change anything from the number and names of your folders to every field in the customer record
✅ Easy to navigate and user-friendly
✅ Easy and quick to implement; a short learning curve
✅ Has an amazing, highly-responsive customer success team

Cons of NetHunt CRM

❌ Limited functionality of the mobile app compared to the desktop version
❌ Some advanced features are only available for Business and Advanced subscribers
❌ Currently offers only seven integrations with third-party apps and platforms
❌ Basic reporting functionality

Level of Gmail integration

If you’re looking for a CRM that doesn’t just offer a shy, little sidebar in your inbox, NetHunt CRM should be your first choice. It’s a CRM fully integrated with Gmail, meaning all of the system’s features are accessible from your Gmail inbox, located either above or under the main Gmail menu.

For example, if you receive an email from a potential customer or partner, you don’t have to go anywhere to create a contact in the CRM. You can simply click the NetHunt icon and instantly add the contact as a new record to the database.

All the emails from this contact will be auto-linked to their profile, and you’ll see the entire history of your communication, including emails, documents, notes, and tags in the sidebar as soon as you install this Gmail CRM's Chrome extension.

Extra email tools such as NetHunt CRM’s email templates and email tracking are built-in to your Gmail email composition form.

Advanced NetHunt CRM features such as sales automation functionality are accessible right from your Gmail inbox. You can build and set off elaborate automated workflows to take the hard work out of working hard.

NetHunt CRM Pricing

• Basic: $24 per user per month, billed annually
• Basic Plus: $34 per user per month, billed annually
• Business: $48 per user per month, billed annually
• Business Plus : $68 per user per month, billed annually
• Advanced: $96 per user per month, billed annually

How to download NetHunt CRM for Gmail

Head over to NetHunt’s website and sign up for the 14-day free trial of the system. Then download the Chrome extension from the Chrome Web Store and bring your CRM right into your Gmail inbox.

2.Streak — Full Gmail integration

Streak is one of the few CRMs that fully integrates with Gmail currently available on the market. It's also one of the top alternatives to Copper CRM organizes your work, aids collaboration with the team, and prioritizes email communications.

Teams can use Streak to take care of a wide range of business processes, from sales and deal flow; to partnerships and hiring. There are 11 ready-made project templates for you to get started with. However, you don’t have to limit yourself to just those templates. It’s easy to customize this CRM to help your exact business with specific tasks and processes.

This CRM platform packs a punch...

• Sales pipeline management helps customise your workflow by using the search, filter, group, and sort functions
• Contact management functionality
• Email marketing functionality including mail merge, email scheduling, view tracking, canned responses, and thread splitter
• Task management functionality
• Smart input types that support all formats such as numbers, text, lists, checkboxes, tags, formulas, and contacts
• Full G-Suite integration

Pros of Streak CRM

✅ Free version
✅ Fully integrated with Gmail
✅ Great email marketing functionality such as mail merge, scheduling, tracking, canned responses, and thread splitter
✅ Easy to use
✅ Works on both mobile and desktop
✅ Integration with G-Suite and Zapier
✅ Basic sales reporting functionality
✅ Creation of tasks reminders

Cons of Streak CRM

❌ Doesn’t allow you to import data directly from a different CRM
❌ You’re limited to a single sales pipeline per project
❌ Doesn’t offer sales or email automation
❌ Inbox may feel slower and crowded due to Streak’s clashing colours in the design

Streak is a CRM very well integrated with Gmail. Users can do many different things without leaving their Gmail inbox. With Streak installed on a computer or mobile device, you can directly access information about your pipelines, contacts, and tasks in your inbox.

You can view the sender’s CRM profile alongside an entire interaction history in a Streak sidebar whenever you get an email.

Streak CRM pricing

A limited-functionality version of Streak is available for free.

If you want to access the advanced features of this Gmail CRM integration, you’ll have to pay for either the Pro or Enterprise subscription plans.

• Pro Plan: $49 per user per month annualy. A full-fledged plan for businesses of any size.
• Pro+ Plan: $69 per user per month annualy. Advanced features for businesses that need advanced CRM tools.
• Enterprise Plan: $129 per user per month annualy. For businesses seeking high-level customisation and data validation.

3.Copper — Gmail sidebar integration

Most core features are located outside your Gmail inbox, but everything inside this CRM platform resembles Google design; it’s easy to navigate.

Despite not being fully integrated with Gmail, Copper is one of the best Gmail sidebar CRMs available on the market. Google itself uses and recommends Copper to billions of users.

The Copper CRM Gmail sidebar makes it easy to keep tabs on each contact in your inbox, providing access to the history of the entire relationship between them and you. Every single email you or your reps have exchanged with the contact, all the calls they’ve scheduled and hosted, files, and notes are all stored in one place.

Although only limited functionality of Copper is accessible from within Gmail, this CRM integration with Gmail is still a powerful one. It aids sales productivity through lead and contact management, visualized sales pipeline management, and task management.

The key features of Copper CRM include…

• Lead management functionality, including lead capture and lead scoring
• Sales automation functionality
• Workflow automation
• Sales pipeline management functionality
• Built-in sales analytics
• Email marketing functionality, including email tracking, bulk emails, and templates
• Task management functionality
• High levels of customisation with custom fields, views, activities, and alerts
• Collaborative functionality

Copper CRM is a good choice for teams from anywhere in the world. This Gmail CRM offers users a chance to manage customer relationships in their preferred language - English, Spanish, French, German, Dutch, or Italian.

Pros of Copper CRM

✅ Several third-party integrations
✅ Offers sales automation functionality
✅ Highly customisable
✅ Third-party tested and compliant with data privacy laws
✅ Easy to navigate
✅ Superb collaborative functionality

Cons of Copper CRM

❌ Doesn’t let you send email campaigns using HTML email templates
❌ May take a while to save updates
❌ Bulk emails limited to 200 recipients at a time
❌ Basic users are limited to 2500 contacts
❌ Email marketing functionality is only available to Professional and Business subscribers

Level of Gmail integration

The only way in which Copper modifies your Gmail inbox is by adding the Copper panel to the right side of the page. The sidebar functionality is limited compared to the features accessible from the CRM platform itself.

Still, it can help create new contacts in a few clicks, and all Gmail activity is automatically synchronized to Copper through their native Gmail integration. Whenever you click on an email in your inbox, the system automatically pre-creates a new record in the CRM and enriches it with all the data pulled from the email.

If the sender is already a contact in your database, you can use the sidebar to see the entire history of your relationship from the moment they’re added to the system.

Copper CRM pricing

Copper offers a 14-day free trial period; you can sign up for it without a credit card.

• Basic: $25 per user per month when paid annually
• Professional: $59 per user per month, billed annually
• Business: $119 per user per month, billed annually

4.Hubspot CRM — Gmail sidebar integration

Hubspot is a big name in the CRM world. Millions of users worldwide enjoy this product and use it to grow their business by managing their sales, marketing, and relationships with leads and customers. However, HubSpot’s Gmail integration is very limited.

Hubspot’s Chrome extension places an uber-light version of HubSpot’s portal in your Gmail account. It doesn’t let you access more advanced features without leaving the comfort of your inbox.

HubSpot Gmail CRM integration is designed for essential email marketing and sales optimization, which is reflected in the key functionality of the Hubspot CRM Gmail integration…

• Customisable email templates
• Automated email outreach
• Simplified meeting scheduling
• Sales pipeline management

Hubspot and its Gmail integration are so popular among the target audience because it’s free. As long as you have a Hubspot account, you can use it at no cost.

Pros of HubSpot CRM

✅ Free version
✅ Several integrations with various third-party tools and apps
✅ Sales automation functionality
✅ Email marketing functionality like tracking, templates, and bulk emailing
✅ Canned snippets
✅ Contact management functionality
✅ Very advanced reporting functionality

Cons of Hubspot CRM

❌ Free version offers limited functionality
❌ Limited level of customisation
❌ Creating contacts inside each deal takes a long time
❌ A relatively long learning curve
❌ Only offers a surface-level integration with Gmail

Level of Gmail integration

Hubspot’s Gmail integration doesn’t change the appearance or capabilities of your Gmail inbox too drastically. Install the extension and log in to your Hubspot account — you’ll see a little Hubspot icon at the top of the page to access some additional tools. Easy.

You can configure the Hubspot extension to automatically log every email you send or receive. The system automatically creates new records in the database for every further contact that lands in your inbox. If you don’t want that to happen, you can turn this setting off or manually list all the addresses or domains you don’t wish to log or track.

If Hubspot already recognizes the contact, you can access a quick rundown of all your information about them in the Hubspot portal from the sidebar. This includes About, Deals, Tasks, Timeline, and Tickets associated with the contact.

On top of that, all the tools you’ve set up in your Hubspot portal are available to you in the compose new email field: Templates, sequences, documents, snippets, and all that good stuff. You can check the ‘log’ or ‘track’ boxes in the same tool panel if you want the email you’re composing to be logged or tracked.

The other basic HubSpot features are only available through the HubSpot web app.

HubSpot CRM pricing

There’s a free version of the CRM. If you want to access advanced add-on packages such as Marketing Hub, Sales Hub, or Service Hub, you need to pay The prices start at $45 per month for two users, billed annually.

5.Zoho CRM — Gmail sidebar integration

Founded in 1996, Zoho is one of the most well-known names in the CRM game.

But it’s not old, it’s vintage.

The majority of functionality this Gmail CRM offers is up to date with industry standards and exceeds them. Tech review platforms like Capterra and G2 regularly name Zoho as one of the top performers in the market. They know what they’re doing.

Zoho CRM developers have worked hard to develop a wide selection of different sales, marketing, and customer support functionality. You could say Zoho offers more features than a small or medium business would ever realistically need.

When pondering Zoho CRM as the go-to CRM for your business, it’s worth checking the specific features you’re most interested in work well.

Pros of Zoho CRM

✅ Great customer support available via email, 24/7 assigned rep chat, and live chat
✅ A vast selection of features
✅ Affordable
✅ Scalable
✅ Great reporting
✅ Several integrations with third-party apps and platforms
✅ A free version is available

Cons of Zoho CRM

❌ Low flexibility in customisation
❌ Level of integration is limited
❌ Confusing user interface
❌ A steep learning curve

Level of Gmail integration

The level of Gmail integration Zoho CRM provides is limited.

Zoho is only present in your Gmail inbox as a sidebar, and it doesn’t let you do too much from within the Gmail account. All you can do with the Zoho CRM Gmail extension is create new leads and contacts from Gmail and see the contact CRM context when you open an email.

Zoho CRM pricing

There’s a free version of Zoho CRM with limited functionality. For advanced features, you need to invest in paid subscription plans. They’re pretty affordable!

• Standard: $12 per user per month, billed annually.
• Enterprise: $35 per user per month, billed annually.

6.Pipedrive — Gmail sidebar integration

Pipedrive competes with well-known CRM like Salesforce CRM, Hubspot CRM, and Zoho CRM. Having been in the market for a while, this platform has established itself as one of the most user-friendly and robust platforms.

Above anything else, Pipedrive is a sales management tool. It lacks some critical marketing features, including email marketing functionality. This also explains the shallow Gmail integration. You might want to switch to Pipedrive alternatives, but bear with us; this is a  popular CRM platform that could help your business.

The Pipedrive Gmail CRM extension works as a planner and to-do list for its users. It displays all the tasks and activities scheduled for the day when the user logs into the system.

Pros of Pipedrive CRM

✅ Contact management
✅ Task management
✅ An affordable CRM solution
✅ Free trial
✅ Gmail extension works in any browser
✅ Several third-party integrations
✅ User-friendly, intuitive interface

Cons of Pipedrive CRM

❌ Lack of email marketing functionality
❌ Limited Gmail integration features
❌ Workflow automation could be better
❌ Slow customer service responses

Level of Gmail integration

Pipedrive offers a Gmail add-on, placing a Pipedrive sidebar application in your Gmail inbox. The range of CRM processes and tasks you can do from within Gmail is limited to scheduling sales activities, making notes, and quickly adding contacts from Gmail to Pipedrive.

There’s no automatic record creation from incoming emails, but you can manually create new contacts in the CRM. Once a connection already exists in your Pipedrive database, all the subsequent emails from them get automatically linked to the record.

With the Pipedrive CRM Gmail extension, users can access the whole history of relationships with any correspondent in an open email communication thread. That’s full context about the customer or lead you’re dealing with, including all the notes, deals, and activity associated with the contact in question.

You can also add deals, activities, and notes from Gmail via the Pipedrive sidebar.

Pipedrive CRM pricing

Pipedrive is among the more affordable solutions that offer a Gmail CRM integration. There’s a 14-day free trial for you to look around the solution and try out all the core and advanced features it provides. There’s no need to give Pipedrive your credit card details either.

• Essential: $12.50 per user per month, billed annually
• Advanced: $24.90 per user per month, billed annually
• Professional: $49.90 per user per month, billed annually
• Enterprise: $99 per user per month, billed annually

7.Insightly — Gmail sidebar integration

Insightly is a unified customer relationship, sales, and marketing management system for organisations from any industry. Insightly is the best Gmail CRM suited for large enterprises, rather than small or medium-sized businesses. We can conclude from the functionality and pricing plans the platform offers.

Nonetheless, Insightly offers a plan that is free for two users. That means early-stage startups can find Insightly helpful too.

Although not fully integrated with Gmail, the Insightly sidebar application is powerful enough to score this CRM system on the list of the best Gmail CRM systems. It’s great for contact management, lead generation, and task management.

Pros of Insightly CRM

✅ Powerful Gmail sidebar integration
✅ Free for two users
✅ Sales pipeline management
✅ Contact management
✅ Lead capture and enrichment

Cons of Insightly CRM

❌ Customisation is a bit complicated
❌ The UX/ UI of the platform is outdated
❌ On the pricier side
❌ Lacks email marketing functionality

Level of Gmail integration

The Gmail CRM power of Insightly is stored within a Gmail sidebar that’s added to your Gmail account upon downloading a browser extension. Once you log in to your Insightly CRM, you’ll find a pretty impressive light version of the tool within your Gmail inbox.

You can search different records within your Insightly database from the sidebar inside your Gmail inbox and access their complete profiles.

There’s also a Tasks tab in the sidebar, where you can see open or imminent tasks. You can also create new tasks right out of Gmail. Hovering your pointer over the functions in Insightly’s sidebar, you’ll be able to access all the necessary information related to that task.

You can create contacts in the CRM directly from incoming emails by clicking the Create Contact button in the sidebar. Insightly CRM automatically pulls all the relevant information about the contact and enriches their newly-created record. You can then use the Insightly sidebar to create an Opportunity or Project associated with that record. Everything relevant is linked to that contact in the database.

With the Insightly Gmail add-on, you can link incoming and outgoing emails to any contact or deal in the database.

Insightly CRM Pricing

You can try Insightly CRM for free with Insightly's original, no-frills plan for two users.

• Plus $29 per user per month, billed annually
• Professional $49 per user per month, billed annually
• Enterprise — $99 per user per month, billed annually

8.Salesmate — Gmail sidebar integration

Launched back in 2016, Salesmate has established a strong market presence. Since then, it has quickly developed into a well-known, feature-packed Gmail CRM solution.

Salesmate devs have hopped on all the latest CRM trends and created a CRM system that offers a wide range of features. This platform helps manage and automate business processes with features for every department in a business. Salesmate integrates with several third-party apps.

One of the most prominent Salesmate integrations is its integration with Gmail, turning the system into a Gmail CRM.

Pros of Salesmate

✅ 2-way sync between Salesmate and Gmail
✅ Email marketing functionality; bulk emailing, tracking, and templates
✅ Contact management
✅ Email marketing automation
✅ Affordable
✅ 15-day free trial
✅ Several native integrations with third-party apps
✅ Zapier integration
✅ Quickbook integration helps keep up with accounting from Gmail

Cons of Salesmate

❌ Gmail CRM extension can slow the loading speed of your inbox
❌ Sales reports are sometimes hard to read
❌ Daily send-limit for emails
❌ No mobile app available

Level of Gmail integration

The Salesmate Gmail extension adds a Salesmate sidebar to your Gmail inbox.

As soon as you log in, you’ll see the Activity widget of Salesmate CRM full of filtered views and favourites. If your list of views is too long to navigate by scrolling, use the search bar to find the view you’re interested in. The Sort icon allows you to sort all the activities by different criteria. By clicking the hamburger menu, you can change the active view in the sidebar to Contacts, Companies, or Deals.

The Quick Action button at the top-right of the Salesmate sidebar helps users add new contacts, companies, activities, deals, and more to Salesmate CRM from Gmail.

Clicking on any email in your Gmail inbox, if the contact is present in your Salesmate database, all the contact information such as details, insights, timeline, related, and apps will be displayed on the preview screen. You can edit or update fields.

If the contact isn’t saved in the system, Salesmate Gmail CRM integration will give you a chance to create a new record from the email. The system will automatically capture some details.

You can compose emails to records in your CRM or enroll them to sequences from the Gmail Salesmate sidebar. The system allows you to automatically log emails sent and received, track emails, and use email templates stored in your Salesmate account.

If you'd like to learn more about Salesmate, check out our newest article about how this CRM compares to Pipedrive.

Salesmate CRM pricing

Salesmate offers a 15-day free trial of both their plans.

• Starter: $12 per user per month, billed annually.
• Growth: $24 per user per month, billed annually.

9.Nutshell — Gmail sidebar integration

Launched back in 2010, Nutshell currently serves thousands of businesses worldwide and has been frequently named a top CRM for both user-friendliness and affordability. It’s also been on the G2’s radar for every quarter since Fall 2020.

Nutshell is a CRM solution best known for its powerful but simple interface. It takes no longer than a couple of minutes to set up, and there are no slowdowns or complicated workflows to wrap your head around. Nutshell is easy.

Nutshell CRM finds a perfect balance between sales and marketing tools, offering extensive functionality for both departments. It’s particularly well-known for its advanced email marketing features.

Pros of Nutshell CRM

✅ Easy to navigate; intuitive interface
✅ Has a short learning curve
✅ Budget-friendly Gmail CRM option
✅ Advanced email marketing functionality, including bulk emailing, sequences, segmentation, and tracking
✅ Fast and professional support from the customer service department
✅ Free 14-day trial
✅ Sales automation

Cons of Nutshell CRM

❌ Lacks native integrations
❌ Not as customisable as competitors
❌ No bulk contact deletion
❌ Limited mobile app functionality
❌ Can’t create new records from emails

Level of Gmail integration

Nutshell isn’t fully integrated with Gmail, but the Nutshell Gmail sidebar might be enough for startups and small businesses. With the extension, whenever you click on an email from someone who’s already in your database, the Nutshell Gmail sidebar visualises CRM data about them. You can also edit records out of your Gmail inbox.

You can view upcoming tasks and activities for the contact and even create a new task saved in your CRM right from Gmail. The sidebar makes it easy to view any open or won leads associated with your contact as well as recent timeline items. Finally, you can choose to share or hide email threads or individual emails with Nutshell.

Nutshell CRM pricing

Nutshell offers a 14-day free trial.

• Starter: $20 per user per month, billed annually.
• Pro: $42 per user per month, billed annually.

10.Capsule CRM — Gmail sidebar integration

Capsule CRM has only recently entered the CRM software market and has already scored itself a spot amongst the best CRM for Gmail.

It’s simple, affordable, and versatile. It’s perfect for startups and small businesses that are just getting started with CRM and who need to invest in a solution that would let them bend it around their specific needs. Capsule CRM is highly-customizable.

Moreover, it has a wide range of different integrations that can make the CRM more marketing or sales-centric.

And, of course, it’s integrated with Gmail.

Pros of Capsule CRM

✅ Simple, mobile-friendly interface
✅ Available in the Gmail app
✅ Dedicated customer support team
✅ Pro subscribers can access integrations such as Zapier, Mailchimp, and Zendesk
✅ Affordable
✅ 30-day free trial
✅ Highly customisable, flexible CRM system

Cons of Capsule CRM

❌ Free version is capped at 250 contacts
❌ Free version doesn’t offer any integrations
❌Can’t add data tags in bulk

Level of Gmail integration

While not fully integrated with Gmail, the Capsule CRM Gmail sidebar gets the job done. It stores and tracks email conversations with leads and customers without you having to leave the inbox.

You can also use the Gmail add-on to add new contacts, tasks, cases, and opportunities into your Capsule CRM database. Whenever a new email pops into your inbox, you can add the sender either as a new person or a new organisation.

Capsule CRM pricing

There’s a 30-day free trial period with no credit card required.

• Professional: $12 per user per month, billed annually.
• Teams: $24 per user per month, billed annually.
• Enterprise: $36 per user per month, billed annually.

What is a Gmail CRM?

Gmail CRM (Customer Relationship Management) is a tool or extension integrated with Gmail that helps users manage and track their customer interactions, leads, and sales processes directly from their email inbox. It streamlines communication by organizing contacts, automating follow-ups, and providing insights into customer behavior, making it easier to maintain and grow relationships without leaving the Gmail interface.

With the best CRM for Gmail, users can...

• Send and receive emails in CRM
• Create new sales opportunities from incoming and outgoing emails
• Link emails to CRM records
• See whether they receive emails from existing or potential customers

The most well-integrated solutions extend their functionality further, letting you build sales pipelines and reports, automate the sales process, and set up drip campaigns from your Gmail inbox itself.

Further reading: What is a CRM? The complete guide

Benefits of a Gmail CRM: Do you really need a CRM that integrates with Gmail?

There are a bunch of benefits associated with a CRM that integrates with Gmail...

• CRM with Gmail integration allows users to manage their conversations with leads and customers directly from CRM. This makes email management more efficient
• Sales and customer support teams have a better shot at managing relationships with leads, partners, and customers. CRM software that integrates with Gmail centralises communication from different channels
• CRM integrated with Gmail spares sales team time from monotonous work. Data is updated automatically, drastically increasing the productivity and effectiveness of employees
• It reduces response times as sales reps can promptly reply to messages or send follow-ups from a single platform
• The best CRM for Gmail reduces the risk of errors and missing information. No details fall through the cracks; all email correspondence is automatically saved
• Integrate CRM with Gmail enables easier collaboration between teams, allowing it to share Gmail information right through the CRM system

Must-have features of Gmail CRM software

To make your search for the best Gmail CRM for your business more efficient, it’s essential to create a list of must-have (and nice-to-have) features you’re most interested in getting.

• The level of the CRM Gmail integration. Is a sidebar and manual data update enough for you? Would you like to have access to CRM records from Calendar events or send pipeline updates to Google Chats?
• Email marketing features. Send mass email campaigns from Gmail to the whole audience or just a segment thereof. Then, track your emails to know exactly when they’re opened, whether the links are clicked, and whether attachments are downloaded. It can help you prioritise follow-ups and gauge your email campaign's success.
• Email templates. Save time and maintain consistency by creating and using pre-written email templates stored in your CRM software that integrates with Gmail. It's handy for repetitive emails like welcome messages, follow-ups, and meeting requests.
• Automated lead capture and contact management. Automatically capture leads and customer data from emails and web forms. It saves time and ensures that no potential leads fall through the cracks. Then, manage all your contacts in one place, including their contact details, email history, notes, and tags. A CRM with Gmail integration that offers this functionality makes it easier to personalise your communication and improve customer relationships.
• Integration with other apps. A CRM that integrates with Gmail is excellent, but your business likely has more solutions in your tool stack — you need to find a Gmail CRM that integrates with them. Seek a system that offers integrations with Google apps, Slack, LinkedIn, Zapier, and more.
• Analytics and reports. Gain insights into your team's email performance and effectiveness with analytics and reports. A CRM for Gmail that offers reporting functionality will help you make data-driven decisions and improve your email strategy over time.

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