Google CRM: Choose the Best CRM for Google Workspace to Boost Your Sales Pipeline

Google Workspace has Contacts, Drive, Documents, but do you know what it’s missing? A Google CRM!

Ever found yourself drowning in scattered emails, lost contacts, and missed opportunities? You’re not alone. And if your primary work environment is Google Workspace, then there is a solution for you — a Google CRM.

A Google CRM software would definitely bring peace to your daily routine by automating your workflows & sales processes and centralizing your data.

Now let’s take a quick look at the top 10 Google Workspace CRM currently on the market.

What is a Google CRM?

A Google CRM is a customer relationship management software that integrates with Google Workspace applications. It helps you streamline customer data, automate tasks, and improve customer management. A CRM for Google links with tools such as Gmail, Google Contacts, Google Drive and the rest of the Google apps that Workspace offers.

At the same time, a Google CRM doesn’t simply integrate with Gmail through extensions or third-party connectors — it becomes a native part of your inbox and allows you to manage your sales processes and communicate with leads in one place.

Why NetHunt CRM stands out as the best Google CRM

NetHunt CRM is the best CRM for Google Workspace for small and medium-sized businesses on our list. It transforms your Gmail into a powerful CRM system.

Ultra-customizable and scalable, feature-rich yet intuitive, and easy to set up and use. This is why NetHunt CRM boasts a 4.8 rating on Capterra and why so many users trust their daily operations to it. Let’s get into detail.

NetHunt Google CRM has all the key features a business needs to advance its customer relationship management within the Google ecosystem.

Built inside your Gmail inbox

You don’t need third-party tools to integrate it with your familiar work environment as the system is already baked into Gmail. If you’re familiar with Gmail, you’ll feel at home with NetHunt and will be able to use it from day one without much training needed.

With native Gmail integration, you can:

• Create new records automatically from emails, chats, and calls
• Link emails to CRM records
• View the sales pipeline and forecast revenue
• Run bulk email campaigns and monitor its performance without leaving Gmail
• Automate follow-ups with pre-set sequences
• Monitor team performance

Natively integrates with all Google Workspace tools

NetHunt CRM Google keeps everything in one ecosystem. This smooth integration allows you to:

• Get access to CRM records with clients details directly from Calendar events
• Attach documents to deals and customer profiles, ensuring quick access to critical files with Google Drive integration: your Google Contacts get automatically added and updated in the system
• Pull CRM data into Looker Studio to build real-time reports that unify data from various sources

Powerful and very flexible automation features

NetHunt CRM’s core automation features perfectly compliment its integration with Google Workspace tools. Here’s a glimpse of all the fantastic things NetHunt CRM users can do:

• Capture and nurture leads from multiple channels, including emails, website forms, and social media and manage every interaction under one customer profile

• Automatically distribute leads among sales managers for better allocation
• Nurture leads with automated, multi-channel follow-up sequences for consistent engagement and increased likelihood of conversion
• Run fully automated outbound sales campaigns
• Set up notifications to ensure you never miss an important event or deadline

Top Benefits of a Google CRM

A Google CRM, whether it’s a free Google CRM or a more advanced solution,  impacts your business in several ways. All of them are sure to significantly boost your performance in both the short and long term.

The top benefits that a CRM on Google Workspace can bring to your business are:

• Centralized customer data and communication. Organized and easy-to-navigate contacts database. A Google CRM ensures your customer data is stored neatly and synced across Gmail, Google Contacts, and Google apps. Sales reps can easier manage and update customer information while getting a unified view of contacts at all times.
• Automated routine tasks. Sales reps spend too much time in their email inboxes. But with a CRM integrated into Google Workspace, they can automate many tasks like follow-ups and deal assignments. For instance, they don’t have to manually copy client data into the CRM — everything is already synced. All client information is at their fingertips, accessible anytime. And this allows sales reps to keep the deal context in mind during sales calls and meetings, making them more confident and efficient.
• Real-time information sharing. Let’s imagine that during a sales call, a rep might need quick access to the client’s past communications or contract details. Due to the Google Workspace and CRM sync, the rep can instantly pull up all the relevant emails and interactions with the client, ensuring that they’re up-to-date and can answer any questions on the spot.
• Better customer relations. If you google customer relationship management, you’ll see that personalized communication is the cornerstone of fostering trust and loyalty. For instance, during the meeting on Google Meet, the rep can refer to past emails, notes, and documents, ensuring they’re always on top of the deal. Or let’s say the client needs a proposal or contract. In this case, the sales rep can instantly pull up the latest version of the document from Google Drive, share it during the meeting, or email it to the client without switching between multiple tools.
• Better aligned team. Due to Google Drive, Calendar, and Gmail syncing, your team can share files, manage meetings, and access relevant customer information in real time.

Can you just make a Google CRM free in Google Sheets?

Of course!

You can always use Google Sheets as a CRM, but that would be like riding around on horseback instead of riding a car. And in the business world, it’s all about efficiency, right?

In that regard, any proper Google CRM blows Google Sheets out of the water.

So the next time you think about just using spreadsheets as a CRM, think to yourself…

Why would I?

Comparing the best Google CRM tools on the market

To make your search for Google CRM easier, we've compiled a list of the 5 best CRM Google systems and compared them in the table below.

How to choose the best CRM for Google?

Looking for the right CRM with Google Workspace doesn’t mean only googling ‘best free CRM for Google Workspace’ and getting the first option on the list that syncs with Gmail. The core integration-based features matter, but so do features like contact, deal, and task management.

So, let’s find out which top features you should pay attention to when looking for the best Google CRM.

Effortless Google integration

Your CRM should do more than just connect with Gmail. The best choice is a Google CRM system that offers native integration with Google Workspace or, even better, one that’s built directly into your Gmail. This allows you to manage your leads, sales, and marketing directly within your inbox, eliminating the need to switch between multiple tools.

By centralizing your workflow inside Gmail with a G Suite CRM, you can save time, stay organized, and ensure that no valuable data gets lost across scattered platforms.

Automation of the daily repetitive staff

Routine manual tasks like follow-ups, data entry, and lead assignment steal your precious time. A Google suite CRM automates your follow-ups with leads, allows you to create records without a manual effort, and assigns leads to team members as a deal progresses through the pipeline. You no longer have to move your deals manually from one stage to another or write and send each email separately.

Easy to use and set up

A setup of the best CRM for G Suite should be as simple as signing in with your Google account and letting the system do the rest. It should be efficient without compromising on convenience.

The best CRM for Google Suite that is easy to use and set up commonly includes the following features:

• Instant syncing with Google apps so you’re ready to go from day one
• Lets you arrange your workspace intuitively and features an intuitive design
• Offers tutorials and live support for further guidance

Real-time collaboration

Your team works better when everything is in sync. A Google CRM free or premium solution offers instant collaboration through Google apps. It should allow your team to:

• Create, share, and collaborate in editing files on Google Drive
• Schedule meetings through Google Calendar
• Send notifications related to clients to Google Chats, and more

Help you grow with confidence and scales alongside

One day, you’ll find yourself staring at the screen, stuck in a very confusing situation. Your customer base has grown twice, but your CRM doesn’t allow you to add more pipelines or team members. What will you do? Waste more time looking for a Google CRM free solution that accommodates your needs? Instead, think of a CRM for Google contacts as a long-term investment.

That’s why ensure your Google CRM tool includes the following features:

• Plans with unlimited pipelines, stages, and additional users
• Vastly automates repetitive tasks like follow-ups and customer record creation
• Allows automated multi-channel lead nurturing
• Natively integrates with vital channels for lead generation like popular social media messengers and LinkedIn (especially LinkedIn!)
• Offers enhanced reporting and analytics through the native Looker Studio CRM Google integration
• Offers top security and cloud access

The Bottom Line

Although there are many great Google CRM products on the market, it can be hard to choose which is best for you. And if you are tired of looking for a highly scalable Google Workspace CRM that is easy to use, here is NetHunt CRM. It is built inside Gmail and natively integrates with all Google Workspace apps.

NetHunt Google CRM ensures your team collaborates in one interconnected ecosystem where no data gets lost. It takes care of your routine tasks with top automation. With features like shared folders, real-time updates, and ultra-customizable workflows, NetHunt empowers your team to work smarter.

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