7 Best HubSpot Alternatives in 2025 (Affordable Simpler & More Flexible Options)

Tired of HubSpot’s high pricing, paywalls, and complexity? Explore the best HubSpot CRM alternatives in 2025.

HubSpot is powerful but for many growing businesses, it’s also overpriced, rigid, and locked behind endless feature paywalls.

Sound familiar?

If your CRM bills keep climbing or half the tools you need require another paid upgrade, it’s time to look for HubSpot alternatives that actually fit your growth stage and budget.

I’ve compared the top HubSpot competitors for 2025, highlighting which ones solve HubSpot’s biggest problems — and why NetHunt CRM ranks as the #1 replacement.

Reasons to switch to HubSpot alternatives

There are four main reasons why users look for alternatives to HubSpot.👇 

1. High and Hidden Costs

HubSpot’s free CRM looks attractive, but key features like automation, analytics, and advanced integrations are locked behind expensive tiers.

Many users report being caught off guard by add-ons, contact-based billing, or paid “Hubs” that multiply costs as teams expand.

2. Complexity that requires additional resources

For startups and lean teams, HubSpot can feel bloated. Simple tasks take time, and custom setups often require an internal admin or costly consultants.

3. Limited customization

HubSpot’s flexibility exists, but only if you pay for it. Many smaller companies find themselves boxed into rigid workflows or forced upgrades just to customize pipelines.

4. Weak support for free and lower tiers

Free users often receive delayed or templated responses. Tiered support systems mean small accounts get less attention even if the issues block your workflow.

How to choose the right HubSpot alternative

Before switching, identify what truly matters for your business:

• Ease of setup: How quickly can your team start using it?
• Pricing model: Avoid per-contact or per-Hub pricing traps.
• Automation & integrations: Does it connect to your daily tools?
• Support: Is real human support available on all plans?
• Customization: Can you tailor CRM to your workflows?

Top 7 HubSpot alternatives

Here’s my list of the 7 best alternatives to Hubspot after evaluating 30+ CRM tools on the market.

Quick comparison of alternatives to HubSpot:

NetHunt CRM — The #1 HubSpot Alternative for 2025

Disclosure: Even though NetHunt CRM is our system, this review aims to provide an unbiased perspective on why it is the best HubSpot alternative in 2025.

If HubSpot feels expensive and overwhelming, NetHunt CRM delivers the opposite experience — flexible, affordable, and refreshingly simple.

It lives right inside Gmail, integrates deeply with Google Workspace tools, and gives teams flexibility and powerful automation without hidden costs.

Let’s look at some features that make NetHunt CRM the most appropriate system for those looking to switch from HubSpot. This is what most NetHunt’s customers mention while switching from HubSpot.

Unique advantage

Unlike HubSpot, which limits pipelines and charges for every incremental tool, NetHunt CRM gives full access from day one.

You pay a simple per-user price — no contacts-based upsells, no confusing “Hubs,” and no feature surprises.

Customization and Pipeline Management

Unlike HubSpot, where you’re limited to a few pipelines per tier, NetHunt CRM offers unlimited pipelines, fields, and views — even on lower plans.

Create separate pipelines for sales, partnerships, hiring, or support — all in one workspace.Every pipeline stage, field, and layout is customizable to match your exact workflow and business needs. You can even set up mandatory fields to ensure your team collects complete data before moving deals forward.

Automation that works without add-ons

NetHunt CRM comes with a built-in automation builder starting from Business Plan.

Automate repetitive actions like:

• Deal and task creation
• Lead assignment
• Follow-up reminders
• Status updates and emails
• Notifications
• Deal updates ad handoff between teams

Due to customization of the system, your automations can also be very extensive.

With visual workflows, you can automate multi-step sequences triggered by form submissions, emails, or deal changes.

All communication channels in one place

Manage all customer conversations — email, chats, calls, and messengers — directly from your CRM.

NetHunt integrates with popular communication tools: Gmail, WhatsApp, Telegram, Professional Network, and more. This ensures your team never loses context — every message is linked to the right contact and deal.

Besides, new messages can serve as triggers for automated workflows.

Gmail Integration

NetHunt CRM lives inside Gmail, turning your inbox into a full CRM workspace.Add contacts, create deals, track emails, and automate follow-ups without ever leaving your inbox. This native integration is what makes NetHunt one of the best HubSpot alternatives for Gmail users.

Customer support that actually cares

NetHunt offers fast, human support on every plan — not limited by pricing tiers.Whether it’s migration help, workflow setup, or dashboard customization, you can always reach a real expert (via chat or email).

NetHunt CRM pros:

✅ Full Gmail integration and Google Workspace sync

✅ Unlimited pipelines, fields, and automations

✅ Simple pricing — no contact-based surprises

✅ Multi-channel communication and notifications

✅ Helpful human support on every plan

NetHunt CRM cons:

❌ Advanced analytics require Looker Studio dashboards

❌ No built-in marketing hub

❌ No permanent free plan (14-day trial available)

Pipedrive

100 000 companies are already using Pipedrive. As a HubSpot competitor, Pipedrive offers robust sales pipeline management and team collaboration features. It also offers good project management, however, as a separate CRM feature (the add-on costs $8 per month).

Key features:

• Intuitive drag-and-drop sales pipelines
• Activity-based selling with reminders and next-step prompts
• AI-powered deal insights and forecasting
• Adaptable pipelines, custom fields, and deal stages to match your exact sales flow
• 350+ app integrations, including Google Workspace and Slack

Pipedrive pros:

✅ Easy to use and quick onboarding

✅ Strong pipeline visibility and sales process focus

✅ Strong mobile app for on-the-go updates

Pipedrive cons:

❌ Automation and marketing features require higher-tier plans or add-ons

❌ Costs increase with add-ons for email marketing feature

❌ Customization is an option for higher plans (more expensive)

Zoho CRM

In the HubSpot competition, Zoho CRM is known as a system that offers a similar suite of features as HubSpot but at a more affordable price point. This comprehensive tool is also a way more cost-effective solution for large-level enterprises compared to Microsoft Dynamics and Salesforce.

Key features:

Zoho CRM blends sales, marketing, and support tools into one highly customizable platform. Ideal for scaling companies using the wider Zoho ecosystem.

• Zoho product ecosystem. Integrates with 50+ Zoho apps for finance, email, campaigns, and more.
• Zia AI assistant. Provides sales predictions, insights, and automation recommendations.
• Multichannel communication. Manage email, phone, live chat, and social from within the CRM.
• Deep customization. Modify layouts, fields, workflows, and modules to fit any process.
• Advanced reporting. Get detailed insights into revenue, forecasting, and rep performance.
• Sandbox for testing. Higher tiers allow safe testing of changes before going live.

Zoho CRM pros:

✅ Integrates with 50+ Zoho apps for finance, email, campaigns, and more.

✅ Affordable pricing with a modular approach. Get detailed insights into revenue, forecasting, and rep performance.

Zoho CRM cons:

❌ Steeper learning curve and sometimes slow performance on larger teams

❌ User interface can feel cluttered

Freshsales

A product by Freshworks, Freshsales is a cheaper alternative to HubSpot that helps businesses generate more leads, capture, qualify, and track them. With Kanban views and drag-and-drop cards, managing leads and pipelines has never been easier.

Plus, users can get AI-powered insights with the help of the Freddy AI assistant.

Features of Freshsales CRM

Freshsales brings sales automation, AI prioritization, and integrated communications into one modern, sales-centric CRM.

• Freddy AI – assistant that offers insights, highlights the hottest leads, and even generates personalized emails
• Built-in сalling & Email. Communicate directly within the CRM with your leads and partners.
• Visual and customizable sales pipeline for managing deal flow.
• Automated sequences to save time and boost follow-up.
• Website tracking to see who visits your site and what pages they view.
• Advanced custom reporting. Track sales activities, pipeline health, and team performance.

Freshsales CRM pros:

 ✅ AI tools help prioritize high-value leads

 ✅ Centralized communication 

 ✅ Friendly, modern interface for quick onboarding

 ✅ Affordable for small to mid-sized teams

Freshsales CRM cons:

 ❌ Advanced customization only in upper plans

 ❌ Limited native features for marketing or service

 ❌ Full potential tied to Freshworks ecosystem

 ❌ Lacks native payment processing

ActiveCampaign

ActiveCampaign is excellent for businesses seeking a full-featured, all-in-one CRM and marketing automation platform with strong sales and customer journey tools — a great alternative for users frustrated by HubSpot’s complexity or limited customization.

Key features:

• Customizable, visual sales pipelines with deal tracking and forecasting
• AI-enabled lead scoring and predictive insights for prioritizing deals
• Automation workflows for deal creation, task assignments, and personalized email outreach
• Multichannel campaign automation including email, SMS, and site messaging
• Built-in segmentation, contact tagging, and attribution reporting
• Shared inbox and team collaboration tools
• Integration with WordPress, Shopify, Facebook, Google, Slack, and more

ActiveCampaign Pros:

✅ Powerful marketing and sales automation combined in one platform

✅ AI-driven sales insights help prioritize leads and optimize sales efforts

✅ Extensive integrations and strong support with training resources

ActiveCampaign Cons:

❌ Marketing automation and advanced CRM features only fully available on higher-tier plans

❌ Interface can feel complex for users only needing basic CRM functions

❌ Custom form builders and website tracking require CSS knowledge for styling

Attio

AI-native, highly customizable CRM with real-time team collaboration for modern go-to-market teams.

Key features:

• AI-driven data enrichment and contact organization
• Fully customizable data model for unique business processes
• Real-time collaboration and shared inbox
• Deep integration with Gmail, Slack, and other productivity tools
• Activity feeds and task management

Attio pros:

 ✅ Modern interface and AI-enhanced productivity

 ✅ Flexible workflows tailored to team needs

Attio cons:

 ❌ Pricing starts higher than some competitors

 ❌ Can have a steeper learning curve for new users

Agile CRM

Generally, Agile CRM is a great beginner-friendly solution that helps you automate repetitive tasks, sales and marketing activities (data entry, follow-ups, etc.), avoid duplicate contacts, and keep your records up to date.

Features of Agile CRM:

Agile CRM blends sales, marketing, and customer support tools into a single system.

• Sales + Marketing + Service. Combines CRM, helpdesk, and automation tools.
• Visual automation builder. Design workflows, nurture sequences, and lead triggers easily.
• Gamified sales tools. Motivate reps with contests and leaderboards.
• Telephony features. Click-to-call, call logs, and recordings built in.
• Lead scoring. Automatically prioritize high-potential leads.
• Web engagement tools. Pop-ups, coupons, surveys, and forms for lead capture.
• Basic project tracking. Built-in project and task management support.

Agile CRM pros:

 ✅ Great all-in-one platform for small businesses

 ✅ Competitive pricing with many features included

 ✅ Powerful marketing automation for the cost

 ✅ Free plan for up to 10 users is generous

Agile CRM cons:

 ❌ Email builders lack flexibility

 ❌ Poor reporting tools

 ❌ The software for Android users needs proper optimization

 ❌ Poor ticketing system compared to Zend Desk and Zoho Desk

Ready to Switch from HubSpot?

There are no tech headaches or a steep learning curve once you decide to switch from HubSpot to NetHunt. Just follow these few simple steps:

• Get Set Up. Sign up for your NetHunt CRM account and install the Chrome extension. Connect it to your Gmail to bring your new CRM right into your inbox.
• Import and organize your data. Bring in your contacts, deals, and companies from HubSpot or start fresh and add new leads.
• Automate and collaborate. Invite your team, assign roles, and set permissions. Then build smart workflows to automate routine tasks and boost productivity.

Further, track everything with powerful reports and dashboards right out of the box.

Conclusion: Why NetHunt CRM is the best HubSpot alternative

HubSpot remains a powerful player in the CRM space, but many businesses find it costly and complex. 

NetHunt CRM is different — it’s designed for businesses that want powerful automation, unlimited customization, and deep Gmail integration without break-the-bank pricing or feature paywalls.

Try NetHunt CRM today with a 14-day free trial and experience the best HubSpot alternative built for modern teams and scaling businesses.

Hubspot Alternative CRMs: FAQ

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