7 HubSpot Alternatives in 2025

HubSpot too expensive? Here are 7 better HubSpot alternatives.

Expensive. Limited. Rigid. That’s probably the first thought popping into your head when you think of HubSpot.

Let us guess. You’ve been using HubSpot for some time and are now looking for alternatives like NetHunt CRM — an affordable CRM, flexible, and user-friendly option without the hefty price tag ?.

We’ve already researched the top HubSpot competitors, including NetHunt CRM, so check them out!

What is HubSpot CRM software?

HubSpot CRM software is a cloud-based customer relationship management solution that businesses use to generate and capture leads, manage their interactions with clients across multiple channels, and automate complex sales & marketing operations.

Why businesses choose HubSpot

Most businesses, especially enterprises, choose HubSpot because it’s a powerful system that scales with your business growth (though the paid Hubs are quite expensive).

• All-in-one integrated platform. The Hubs concept means businesses can manage marketing, sales, service, content, and operations from one connected system.
• A robust free plan. HubSpot’s free plan includes essentials like contact tracking, pipelines, chat, and basic reporting, which makes the plan perfect for startups and small teams.
• Extensive app marketplace & Community. HubSpot’s App Marketplace offers thousands of integrations to connect all the tools you need. Add to that its vibrant user community, HubSpot Academy’s free training, and top-tier support, and you get everything you need for stable growth. 
• Built on inbound, not for everyone. HubSpot is designed for businesses that believe in inbound marketing. Sure, the tool helps you generate & nurture leads and further retain them with top-notch customer support, but this inbound-first approach isn’t for every business model.

Features of HubSpot CRM

Here are some features that make HubSpot special on the CRM market. 

• Social media management, built right in. Users can schedule posts, monitor mentions, engage with followers, and report on social media ROI, all while linking social interactions back to contact records.
• AI-Powered Automation & Content Creation. From email send-time optimization to predictive sales insights and auto-generated content, HubSpot’s AI features boost efficiency and personalize communication.
• Conversation tools, unified. HubSpot’s shared inbox, live chat, and chatbot tools bring all your customer conversations into one place. Teams across sales, marketing, and service can collaborate effortlessly to respond faster and smarter.

Reasons to switch to HubSpot alternatives

• HubSpot offers a complex pricing structure. While HubSpot has a free plan, essential features like smart reporting and advanced sales automation are locked behind expensive tiers. Plus, its functionality is split into separate hubs, each with its own pricing, making it confusing and costly. Add in limits on storage, premium support, and often-required onboarding services, and the total price tag can be hard to justify.
• Running outbound sales is difficult. HubSpot’s focus on inbound marketing makes cold outreach challenging. Users report that its limited multi-channel capabilities require additional tools to manage customer engagement effectively.
• Low level of customization. HubSpot users are limited to predefined field types, rigid pipelines, and basic reporting tools in lower-tier plans. While HubSpot does offer some customization options, it falls short when it comes to creating ultra-customizable workflows — the system either restricts you or requires a highly expensive higher-tier plan.
• Long onboarding process. Some users take up to 3 months to learn HubSpot, finding it less intuitive than other CRMs that prioritize ease of use and quick setup.
• Poor contact data migration and vendor lock-in. Migrating data can be tricky, with potential for data loss and inaccuracies, especially with custom objects and large volumes. Businesses also worry about vendor lock-in, as exporting full data sets or leaving the platform later isn’t always straightforward.

HubSpot CRM pricing

Top 7 HubSpot alternatives

Below, we’re going to compare the top 7 HubSpot competitors so you can choose CRM system that fits you the best.

NetHunt CRM

Meet your go-to HubSpot alternative that doesn’t require you to upgrade to pricey plans every time you need a new workflow automation or feel confined to rigid sales pipelines. As an alternative to HubSpot software, NetHunt is built directly into Gmail, offering simplicity and ease of use without compromising functionality.

Feature-rich and highly customizable, NetHunt helps you build workflows that are truly yours, including robust outbound/inbound reach and flexible sales pipelines.

Nethunt vs HubSpot Comparison

Feature of NetHunt CRM

As an alternative to HubSpot CRM software, NetHunt is built directly into Gmail, offering simplicity and ease of use without compromising functionality. 

Plus, unlike HubSpot, which leans heavily into inbound marketing, NetHunt gives outbound sales the spotlight it deserves. 

Here is what you can do with this simple but so powerful CRM system.

• Build robust outbound sales strategies. An alternative HubSpot would have been a system that considers the importance of outreach. However, companies like HubSpot put the inbound marketing efforts first. But how do you build a solid base from the ground up without proper outreach? ? No worries! With NetHunt CRM, you can reach targeted customers across multiple channels, build drip campaigns, keep records up to date based on prospects behavior, etc.
• Get more leads with native social media & messenger integration. This is where NetHunt CRM truly wins the HubSpot vs NetHunt competition. As one of the best HubSpot software alternatives, NetHunt treats outbound and inbound marketing equally. The system natively integrates with the most popular social media platforms like Instagram and Facebook, and top messengers like Whatsapp.

Yeap, you don’t need Zapier to do all these amazing things from day one:

• Build multi-channel sequences for advanced lead nurturing
• Communicate aka receive/send messages to messengers within NetHunt CRM
• Link customer conversations to CRM records
• Set follow-ups with trigger-based sequences
• View the entire customer interactions history with your clients in the Timeline section

• Ultra-customize your CRM with additional objects and fields. HubSpot offers a seven-stage pipeline by default. ? At first, this might sound like a blessing, but it might be too complex for businesses with simple sales funnels. You can customize pipelines to some degree, but you’ll still be left with restricted field types and objects.

But with NetHunt CRM, you can create ultra-customizable elements that go far beyond basic customer data fields and standard sales stages. You can:

• Create multiple ultra-customizable sales pipelines with the necessary number and titles of the stages
• Add new deals, their value, probability of closing, and expected close date
• Track deals’ progress through the pipeline stages
• Automatically assign tasks to team members based on deal’s changes

With HubSpot’s Free and Starter plans, you can only create 1-2 sales pipelines respectively. Meanwhile, NetHunt CRM allows you to build multiple pipelines for any area of your business regardless of the plan you choose. f

• Сompetitive price. We’ve done our math, and that’s how much it takes to get the same average functionality in NetHunt vs HubSpot. Most competitors to HubSpot, including NetHunt, make sure their plans include both sales and marketing functionality. However, HubSpot offers separate sales and marketing hubs, which means you have to pay twice.

Plus, you won’t get the necessary functionality with HubSpot's starter plans. HubSpot's Marketing Starter plan starts at €15/user monthly, but contact limits quickly push enterprises to pricier plans, starting at €792 for 3 seats, plus €45 per extra user — without including the Sales Hub.In short, you don’t have to upgrade to higher-priced plans with premium features if you need more seats or pay skyrocketing fees for additional users with NetHunt CRM — enjoy no hidden fees, you’re welcome

Pricing plans and free trial

A 14-day free trial period available. The plans range from Basic to Advanced ($24-96 per user/month respectively).

Pros of NetHunt CRM system

• Deep native integration with Gmail & Google Workspace
• Highly customizable and flexible to match any workflow
• Clean, user-friendly interface with fast onboarding
• Powerful automation features to save time and boost productivity
• Multi-channel lead nurturing (email, messengers, social)
• Great value for money with competitive pricing
• Reliable, responsive customer support

Cons of NetHunt CRM system

• Advanced analytics and API access are available in higher-tier plans
• No free plan (however, there is a 14-day free trial)

NetHunt CRM best Hubspot alternative for marketing agency

Epom, a fast-growing ad tech company, struggled to unify their operations and scale. Here is how NetHunt helped optimize their processes and achieve measurable results:

• ✅ +45% more MQLs and 80% of billing tasks automated
• 🎯 Improved focus on high-value leads using custom views and segmentation
• 💌 Personalized newsletters and complete campaign tracking with built-in email tools
• 🔄 Better cross-team collaboration through shared records, @mentions, and permissions
• 🧩 Tailored pipelines for inbound, outbound, and partner-generated leads

NetHunt CRM best Hubspot alternative for SaaS

Sijak Media, a growing digital agency, needed a CRM that could unify teams, simplify sales, and support global operations. Here is how NetHunt helped:

• 🌍 Global team alignment with centralized CRM inside Gmail
• 🏷️ Custom fields and color-coded labels to track budget, platforms, and regions
• ⚙️ Automated sequences and follow-ups shortened deal cycles by 20%
• 📋 SDR workflows standardized to eliminate missed steps
• 💬 Smooth communication flow without switching tools

NetHunt CRM best Hubspot alternative for startups

Recom, a B2B prospecting agency, needed a solution that was quick to set up, easy to use, and powerful enough to automate their processes as they scaled. NetHunt helped them transform their lead gen and operations:

• 💼 5× more clients and 20–25 qualified leads/month with automated nurturing
•  🕒 Saved 2+ hours per employee per week using templates and automation
•  ⚡ Onboarded new team members 3× faster thanks to Gmail-native design
•  🔁 Reused workflows and folders across clients for process consistency
• 📈 Real-time insights through Google Looker Studio
• 🔔 Smart follow-up reminders kept thousands of prospects on track

#2: Pipedrive

100 000 companies are already using Pipedrive. As a HubSpot competitor, Pipedrive offers robust sales pipeline management and team collaboration features. It also offers good project management, however, as a separate CRM feature (the add-on costs $8 per month).

Pipedrive vs HubSpot Comparison

Features of Pipedrive CRM

Pipedrive helps sales teams stay laser-focused on closing deals through an intuitive, visual pipeline, activity tracking, and smart sales tools.

• Clear, intuitive visual sales pipelines. Drag-and-drop interface for managing deals in customizable stages: simple, clear, and effective.
• Activity-based selling. Keeps reps on track by prompting the next step for every deal (calls, emails, meetings).
• AI sales assistant. Offers smart insights and reminders based on rep activity and deal status.
• Custom sales process. Fully adaptable pipelines, custom fields, and deal stages to match your exact sales flow.
• Large integration library. Connects with 400+ apps for email marketing, billing, customer support, and more.

Pipedrive pros

• Exceptionally easy to use, even for non-tech-savvy reps
• Great for sales-focused teams that need a clear process
• Fully customizable pipelines and activity types
• Strong mobile app for on-the-go updates

Pipedrive cons

• Users can create and customize fields as a part of more expensive plans
• The lack of advanced features in terms of sales automation makes Pipedrive not the most suitable CRM solution for enterprise-level management
• To add efficiency to Pipedrive CRM, you’ll have to pay some extra money for add-on modules
• Not the best fit for large email marketing — you’ll have to buy a Campaigns add-on, which costs around $16, to be able to send bulk emails, design newsletters, and access advanced email marketing features.

Best for

According to ‘alternatives HubSpot’ user reviews, Pipedrive is best for:

• Medium-sized businesses and generally teams with longer sales cycles
• Companies with workflows that are heavily based on follow-up reminders

#3: Zoho CRM

In the HubSpot competition, Zoho CRM is known as a system that offers a similar suite of features as HubSpot but at a more affordable price point. This comprehensive tool is also a way more cost-effective solution for large-level enterprises compared to Microsoft Dynamics and Salesforce.

Zoho CRM vs HubSpot Comparison

Features of Zoho CRM

Zoho CRM blends sales, marketing, and support tools into one highly customizable platform. Ideal for scaling companies using the wider Zoho ecosystem.

• Zoho product ecosystem. Integrates with 50+ Zoho apps for finance, email, campaigns, and more.
• Zia AI assistant. Provides sales predictions, insights, and automation recommendations.
• Multichannel communication. Manage email, phone, live chat, and social from within the CRM.
• Deep customization. Modify layouts, fields, workflows, and modules to fit any process.
• Advanced reporting. Get detailed insights into revenue, forecasting, and rep performance.
• Sandbox for testing. Higher tiers allow safe testing of changes before going live.

Zoho CRM pros

• Impressive feature set for the price
• Extensive customizability for any business model
• Great mobile app with voice notes and map integration
• Offers a useful free plan for small teams

Zoho CRM cons

• Most users admit that the system is slow and confusing
• The integration is not as seamless as one would like it to be, even with Zoho native products
• Users occasionally experience lagging when two or more teams are working in the CRM simultaneously. The bigger the team - the higher the level of lagging

Best for

• Businesses looking to switch software for extensive customization options, robust email marketing features, and multiple integrations
• Companies looking for AI-driven insights

Zoho CRM pricing

#4: Freshsales

A product by Freshworks, Freshsales is a cheaper alternative to HubSpot that helps businesses generate more leads, capture, qualify, and track them. With Kanban views and drag-and-drop cards, managing leads and pipelines has never been easier.

Plus, users can get AI-powered insights with the help of the Freddy AI assistant.

Freshsales vs HubSpot Comparison

Features of Freshsales CRM

Freshsales brings sales automation, AI prioritization, and integrated communications into one modern, sales-centric CRM.

• Freddy AI. This virtual assistant offers insights, highlights the hottest leads, and even generates personalized emails, adding a nice touch to the company’s marketing and sales campaigns
• Built-in сalling & Email. Communicate directly within the CRM with your leads and partners.
• Visual sales pipeline. Clean, customizable pipeline view for managing deal flow.
• Automated sequences. Create email sequences and workflows to save time and boost follow-up.
• Website tracking. See who visits your site and what pages they view.
• WhatsApp integration. Connect with leads on WhatsApp directly from the CRM.
• Advanced custom reporting. Track sales activities, pipeline health, and team performance.

Freshsales CRM pros:

• AI tools help prioritize high-value leads
• Centralized communication 
• Friendly, modern interface for quick onboarding
• Affordable for small to mid-sized teams

Freshsales CRM cons

• Advanced customization only in upper plans
• Limited native features for marketing or service
• Full potential tied to Freshworks ecosystem
• Lacks native payment processing

Best for

• Startups looking to automate competitive tasks, increase social media conversion rates, and upgrade customer segmentation
• Businesses that are looking for AI-powered tools but don't want to break the budget

#5: Brevo

Brevo, formerly Sendinblue, is among the most affordable HubSpot alternatives that help businesses get a unified view of customer data and customer interactions, including HubSpot system alternatives for small business; the basic plan is only $8 user/month.

The solution strongly focuses on email marketing automation and SMS marketing. That’s why Brevo, in contrast to CRM like HubSpot, can be used as an alternative to MailChimp. Plus, you can effortlessly create landing pages that convert targeted customers faster.

Brevo CRM vs HubSpot Comparison

Features of Brevo CRM

Brevo is built for digital marketers and e-commerce teams looking for cost-effective, email-focused customer engagement tools.

• Email marketing. Great for newsletters, transactional emails, and automations.
• SMS & WhatsApp campaigns. Launch mobile messages alongside email campaigns.
• Built-in CRM & Pipeline. Track deals and contacts with a simple, free sales CRM.
• Live chat & Scheduler. Engage leads on-site and let them book meetings easily.
• Landing page & Forms. Capture and convert leads with drag-and-drop builders.
• Volume-based pricing. Pay based on email sends instead of contact size.

Brevo CRM pros

• Very affordable for large lists with moderate sending
• Great email automation and deliverability
• Multi-channel communication (email, SMS, WhatsApp)
• Good for e-commerce and transactional use cases

Brevo CRM cons 

• Lack of sales processes management focus
• Companies with workflows that heavily rely on complex reporting and analytics might find Brevo’s functionality unsatisfying in the long run
• The lack of highly customized or visually intricate designs

Best for

• Companies with workflows that imply large marketing campaigns, complex email marketing automation, and SMS marketing
• Small and medium-scale businesses looking for alternative HubSpot sales competitors but with MailChimp features

#6: Nimble CRM

Nimble CRM is a ‘social’ CRM for teams that are already using Microsoft 365 suite or Google Workspace (Google Contacts, Google Calendar, etc.). It’s a great tool for companies looking for CRM tools like HubSpot but with laser-focused social media management.

Features of Nimble CRM

Nimble is a tool that helps businesses build and manage rich contact relationships, and consolidate data from email, social, and apps into one optimized CRM.

• Unified inbox. See all emails and chats in one place.
• Automatic contact enrichment. Pulls company and social data into profiles automatically.
• ‘Today’ dashboard. Prioritized view of tasks, meetings, and key updates.
• Prospector tool. Build contact lists from professional networks, websites, or apps via browser extension.
• Social engagement tracking. Follow conversations and mentions across networks.
• Group messaging. Send personalized messages at scale from your email.

Nimble CRM pros

• Excellent for solo users or small teams focused on customer relationships
• Enriches contacts automatically
• Great for social media-heavy outreach
• Easy to use with email/browser extensions

Nimble CRM cons

• Poor email formatting
• Limited mobile app functionality that results in poor integration with MO 365
• Basic sales pipeline

Best for:

• Companies heavily relying on social media management
• Startups looking for easy-to-deploy solutions that can improve customer outreach and increase conversion rates eventually
• Businesses looking for HubSpot competitors but with a focus on social media management

#7: Agile CRM

Generally, Agile CRM is a great beginner-friendly solution that helps you automate repetitive tasks, sales and marketing activities (data entry, follow-ups, etc.), avoid duplicate contacts, and keep your records up to date.

Features of Agile CRM

Agile CRM blends sales, marketing, and customer support tools into a single system.

• Sales + Marketing + Service. Combines CRM, helpdesk, and automation tools.
• Visual automation builder. Design workflows, nurture sequences, and lead triggers easily.
• Gamified sales tools. Motivate reps with contests and leaderboards.
• Telephony features. Click-to-call, call logs, and recordings built in.
• Lead scoring. Automatically prioritize high-potential leads.
• Web engagement tools. Pop-ups, coupons, surveys, and forms for lead capture.
• Basic project tracking. Built-in project and task management support.

Agile CRM pros 

• Great all-in-one platform for small businesses
• Competitive pricing with many features included
• Powerful marketing automation for the cost
• Free plan for up to 10 users is generous

Agile CRM cons

• Email builders lack flexibility
• Poor reporting tools
• The software for Android users needs proper optimization
• Poor ticketing system compared to Zend Desk and Zoho Desk

Ready to Switch from HubSpot?

There are no tech headaches or a steep learning curve once you decide to switch from HubSpot to NetHunt. Just follow these few simple steps:

• Get Set Up. Sign up for your NetHunt CRM account and install the Chrome extension. Connect it to your Gmail to bring your new CRM right into your inbox.
• Import and organize your data. Bring in your contacts, deals, and companies from HubSpot or start fresh and add new leads.
• Automate and collaborate. Invite your team, assign roles, and set permissions. Then build smart workflows to automate routine tasks and boost productivity.

Further, track everything with powerful reports and dashboards right out of the box.

Bottom line

Can HubSpot compare to all the alternatives we’ve mentioned? Absolutely. But each alternative also brings its own unique advantages, especially if you’re looking for a robust solution that won’t burn a hole in your pocket.

If you tried HubSpot once and decided to switch software and move to a HubSpot competitor — we don’t blame you. Sure, HubSpot is a great choice. But if you’re unhappy with its pricing and rigidity, explore other Hubspot system alternatives with more flexibility and cost effectiveness.

Getting started with NetHunt CRM as a top HubSpot alternative is easy. Its intuitive design and quick set up mean that you can start using the system immediately.

Hubspot Alternative CRMs: FAQ

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