How to Write Product Descriptions for Amazon
A portable device or a PC connected to the Internet is a powerful tool to perform multiple operations related to both personal and commercial activities. The immense volume of data is accumulated in the web and accessible to the bulk of the population. Everyone chooses their own way to manage the available information. Some users obtain new knowledge; others waste time by senselessly browsing Facebook, Reddit and so on.
Recently, one can observe the growth of users who discovered profitable advantages of being online. This electronic network offers many opportunities to earn money. Therefore, venturesome users stand to benefit from the largest virtual community. One of the ways to succeed in online profit is selling on Amazon.
Table of contents
- Amazing Trading Venue
- Proper Introduction of a Product
- How to Create Amazon Product Description That Sell
- Target Audience
- Personalized Approach
- Text Format
- Optimization of Description for Search Tools
- Observance of Amazon Rules
- Grammar Mistakes and Typos
- 5 Successful Examples of Amazon Product Descriptions
1. Amazing Trading Venue
The advent of technological innovations shifted commercial activity to a new advanced level. Any trading activity involves a communication between two parties – a seller and a buyer. In most cases, purchase and sale is a successful outcome of such communication. In other words, the more optimized the information channel between two parties is, the higher the probability of a fruitful bargain. The global famous trading platform named Amazon is the online venue to draw together users who sell and who buy. This web resource is a decent example of an endeavor to do well in business. Regular sales of books have evolved into a global network of trading operations associated with thousands of miscellaneous items.
Amazon is available for any user who experiences a need or a desire to join the community of sellers. All the ways of legal trade are open for you. However, due to the global popularity, this web venue caused an enormous competition among sellers. Thus, a buyer faces a challenge to choose from numerous options while a seller has to compete with rivals for each client. In this case, it is essential to not only have a product for sale but also prepare its introduction to the audience. For this reason, in the present article, we will talk about product descriptions for Amazon and their benefit for purchase and sale.
2. Proper Introduction of a Product
When creating a listing on Amazon, you need to make a presentation of your item as understandable as possible. People buying online are deprived of the opportunity to touch, roll, smell or otherwise sense the item’s properties. For this reason, product descriptions for an item on Amazon are the only way to convey essential information about physical qualities of the merchandise. So, a customer’s opinion on the merchandise depends on the quality of its introduction.
3. How to Create Amazon Product Description That Sell
You may be surprised but a simple typing of words and phrases associated with an item for sale is not enough to make it seductive. Even if your task is to sell a rare or one-of-a-kind product, you need to make it visible for Internet users. Therefore, it is important to come to the task carefully and attentively. The following suggestions will help you think of your description for Amazon product and choose proper words to reveal hallmarks of your item.
4. Target Audience
Any product is designed to satisfy needs of a certain category of clientage. Parents search for toys for their children; spouses look for romantic gifts; creative people opt for extraordinary goods and so on. A seller should understand which category of buyers is the core one.
For example, your item will interest people of up to 20 years old that are highly interested in fantasy books. The seller’s task is to get in buyer’s shoes. I.e., the information surrounding such category of individual will be a key to create a decent description for Amazon product. Try to realize any point that would be exciting and alluring for your target audience.
5. Personalized Approach
Before listing benefits of the item for sale, consider the approach for writing the description. The bulk of products are introduced in a strict manner with a distinct specification of benefits and drawbacks. Such approach suits better to large companies selling serious equipment or devices.
At the same time, Amazon is a community where everyone is free to be oneself. It does not mean to disclose all your personal data and inner thoughts. However, a personalized approach to write product descriptions for Amazon is encouraged. Imagine that you are talking to a new friend and explaining how good your item is. An individual level of communication is welcomed by the web community and prepossess the audience.
Now, we can shift to actions that are more practical. Regardless of the origin of the item for sale (handmade or fabricated product), you need to explain its essential features to prospects. Besides, all its benefits on paper should be converted in practical advantages.
For example, small dimensions mean that the item is compact and easy to set aside. In addition, try to answer the major question in your product descriptions for an item on Amazon: How can the item make a customer’s life better? Some potential buyers need to have an explanation or even impulse to make a purchase. A proper specification of the product’s advantages can become a trigger to a sale.
7. Text Format
In most cases, users ignore complex phrases and abstruse words. Besides, a huge accumulation of text may scare off your prospects. At the same time, the same amount of words can be written more seductively. Divide your description into paragraphs and highlight bullet points. The easy-to-read text is the proper solution when it goes about sales.
Another point is a visual decoration of your description. It is not recommended to use many colors and various fonts since your text risks to turn into Skittles scattered across the monitor. The general perception of text should be smooth and seamless. Customer’s eyes must not be irritated by variegated words.
8. Optimization of Description for Search Tools
Some users stuff their product descriptions with keywords to improve their SEO rating. In fact, this is the wrong way, because firstly the text must be readable and secondly it should be optimized for search engines. Nevertheless, a complete refusal from keywords is also unwise. The best way to maintain the balance between overuse and underuse of keywords is to integrate them seamlessly into the body text. Read the description from the customer’s viewpoint and you will feel if the text is spoilt.
9. Observance of Amazon Rules
Any web service has its regulations and policies. Amazon is not an exception and cares about its reputation. For this reason, it is essential to make sure your description does not violate any rules or standards. This information is provided on the website on corresponding pages. The main restriction is to avoid miscellaneous types of executables (HTML, Java, DHTML, scripts etc.) in the body text.
10. Grammar Mistakes and Typos
Naturally, some prospects disregard your grammar and possible defects in the text. Nevertheless, if you want to create Amazon product description that sell, set the bar as high as possible. Clean out your text of stiff slang words, mistakes, and literal errors to make it more engaging and readable. Complicated phrases and words should be also replaced with simpler synonyms or analogs. Long sentences are also unwelcome.
Do not avoid placing numbers in the description. People like numbers due to their value to mention facts. Besides, such approach to writing will increase your credibility in prospects’ sight.
11. 5 Successful Examples of Amazon Product Descriptions
Various tips and recommendations are better to perceive when they are implemented in practice. For this reason, the following five examples will be a good evidence of a successful approach to writing an introduction of your item for sale.
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