Category

CRM

Category

Gmail is one of the world’s most popular web-based email services used for both personal purposes and business. In the latter case, Gmail acts as corporate mail service and therefore contains numerous contacts and correspondence with customers and partners. At the same time, all this information is fundamental to the work of CRM systems. In order to make the use of customer data as convenient as possible, companies are increasingly choosing the systems with Gmail…

It all starts with a single thought: what if the CRM we use is not as efficient as we hoped? And it’s no surprise as, according to the data collected over the past decade, up to 60% of CRM projects fail to meet expectations. There may be many reasons to migrate CRM data to a new system: lack of customization and scalability, unclear UI, limited analysis tools, etc. But the bottom line is that the…

Can you identify repudiatory goal in the commerce – to sell a product/service or to make a client satisfied? Actually, it is a wrong direction to differentiate these two goals since they are connected. Certainly, a fresh business may bet on sales without client satisfaction but obtain no further progress. Companies putting their clients’ contentment at the first place will get benefit in the long-term perspective. Future success relies upon versatile indicators and factors among…

You can hardly use the description “tools of trade” for anything more precise than for Customer Relationship Management (CRM) systems. Sitting on top of the list of most important tools for business management, CRM systems are often the victims of confusion in small business circles. This is mostly because, throughout a decades-old history of CRM software, it’s been regarded as a costly investment that’s difficult to justify for small business owners. However, the times have…